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Friday, August 25, 2017

Facebook Algorithm Cleans Up The News Feed Spam

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Facebook Algorithm Cleans Up The News Feed Spam daily-golden-nugget-1571-12
Way back on April 10, 2017, Facebook announced that they'd be cleaning up the News Feed to deliver the right content to the right people at the right time.

Their goal was to cut back on the amount of spammy content that is published by Pages that deliberately try to game the Facebook algorithm. Their algorithm measures the popularity of a post by the number of likes, comments, and shares it gets an...
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AT: 08/25/2017 09:42:13 AM   0 COMMENTS
Friday, July 21, 2017

How to Promote Your Online Store In A Cost-Effective Manner

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How to Promote Your Online Store In A Cost-Effective Manner daily-golden-nugget-1566-12
I recently came across a seminar titled "How to Promote Your Online Store In A Cost-Effective Manner" and thought it was an extremely misleading headline. Whenever business owners ask me about cost effective online advertising, they usually mean "least expensive" rather than asking me how to achieve the best ROI with their online ads.

I've also found that many business owners believe that online marketing is simple, and that anyone can do it. Preying upon this belief, there are ad a...
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AT: 07/21/2017 07:07:25 AM   0 COMMENTS
Friday, May 26, 2017

Time To Admit When You Need Help

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Time To Admit When You Need Help daily-golden-nugget-1558-90
I have met and helped many different entrepreneurs during my time as a volunteer business coach for my local chapter of SCORE, a division of the U.S. Gov. S.B.A. While I've helped them make their businesses better, I've also learned that most entrepreneurs of all ages share several similar personality characteristics and daily practices.

Life of an entrepreneur


Most entrepreneurs start out small and quickly learn all the jobs needed to make their business run. If you're a small business owner, then you are probably the best s...
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AT: 05/26/2017 11:15:42 AM   0 COMMENTS
Friday, May 12, 2017

The Ever Changing Reality Of Facebook

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The Ever Changing Reality Of Facebook daily-golden-nugget-1556-43For several years and through a lot of tough competition, Facebook has managed to maintain its status as the most popular social media network, although there seems to be an evolutionary shift of people away from Facebook and on to other networks like Instagram and Snapchat. Some organizations, groups, and communities are using Facebook's Group feature to create a community messaging board, while other organizations have migrated to networks like Telegram. For the moment, Facebook is still the network to use, but Instagram is growing quick...
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AT: 05/12/2017 09:21:58 AM   0 COMMENTS
Friday, April 28, 2017

The Right Choice for the Tight Budget: Google AdWords vs. Facebook Ads

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The Right Choice for the Tight Budget: Google AdWords vs. Facebook Ads daily-golden-nugget-1554-43
Because the online paid advertising playing field changes monthly, my clients constantly ask for my current recommendation for where to spend their limited marketing budget. Although there are many online advertising possibilities, I prefer that businesses use Google AdWords and Facebook Advertising because the ads can be changed frequently to highlight current offers.

Beware of Changing AdWords


Google AdWords is a complicated system that can be learne...
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AT: 04/28/2017 07:39:54 AM   0 COMMENTS
Wednesday, March 23, 2016

The Tricky Steps From Social To Sales

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The Tricky Steps From Social To Sales daily-golden-nugget-1478-52
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.

Somehow those social media fans have to be converted into sales as shown in this diagram:

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AT: 03/23/2016 08:53:39 AM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

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Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Wednesday, March 16, 2016

Social Media As The Minimum Marketing Effort to Maintain Customer Awareness of You

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Social Media As The Minimum Marketing Effort to Maintain Customer Awareness of You daily-golden-nugget-1473-47
The last seven days have been quite interesting, and fulfilling for me. In addition to the photography demo booth at MJSA Expo in New York City, I also presented three seminars/training classes, one of which was at MJSA this past Monday.

An interesting topic about marketing budgets and social media organically emerged during my training sessions last week, which I then added to my MJSA seminar at the last minute, and I want to share with y...
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AT: 03/16/2016 11:31:19 AM   0 COMMENTS
Thursday, March 10, 2016

Good Photography Can Boost Your Overall Appearance Online and In-Store #TBT

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Good Photography Can Boost Your Overall Appearance Online and In-Store TBT daily-golden-nugget-1469-37
In preparation for this weekend's MJSA and JA Expo at the Jacob Javits center in NYC, I'm jumping way, way back to my fifth Daily Golden Nugget from July 30, 2010 about photography. I've written about photography many times since then, written product reviews about the VIEW FULL GOLD NUGGET


AT: 03/10/2016 12:52:27 PM   0 COMMENTS
Thursday, December 31, 2015

ThrowbackThursday to 2015 Predictions

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ThrowbackThursday to 2015 Predictions daily-golden-nugget-1419-42
Coincidently, this is the final Daily Golden Nugget for 2015 and it falls on a #ThrowbackThursday, giving me the perfect opportunity to check back in on my 2015 predictions from last year this time. Was I right, or very wrong? Let's find out...


Content Marketing Will Become More Important


My specific prediction was that the word "blogging" would be replaced with the phrase "content marketing" by the end of 2016...
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AT: 12/31/2015 10:47:43 AM   0 COMMENTS
Wednesday, December 30, 2015

Insights for 2016

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Insights for 2016 daily-golden-nugget-1418-76
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...

Social Media Change with the Young Generation


The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-...
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AT: 12/30/2015 08:23:36 AM   0 COMMENTS
Tuesday, December 22, 2015

How To Calculate the Google AdWords Cost Per Visitor on a Non Ecommerce Site

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How To Calculate the Google AdWords Cost Per Visitor on a Non Ecommerce Site daily-golden-nugget-1412-73
I've previously estimated and explained that the customer cost of acquisition for a retail jeweler is somewhere around $75. You can calculate this number by summing up your advertising expense for a campaign and dividing that by the number of new customers you've acquired during that period.

Since measuring the s...
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AT: 12/22/2015 10:44:24 AM   0 COMMENTS
Monday, October 26, 2015

2015 Holiday Run-Up Summations

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2015 Holiday Run-Up Summations daily-golden-nugget-1371-26
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating...
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AT: 10/26/2015 08:40:32 AM   0 COMMENTS
Thursday, October 08, 2015

How-to Boost a Facebook Post #TBT: Holiday 2015 Run-up

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How-to Boost a Facebook Post TBT: : Holiday 2015 Run-up daily-golden-nugget-1359-92

This is probably the Daily Golden Nugget you've been waiting for! Over the last few weeks I've been working through several topics related to marketing for the upcoming holiday season. This is part 10 in that special Holiday Run-Up series, and it's also a #ThrowbackThursday edition.

I'm not throwing back too far in this one, only to August 2014, when I explained how to use Facebook's VIEW FULL GOLD NUGGET


AT: 10/08/2015 11:57:15 AM   0 COMMENTS
Wednesday, October 07, 2015

Prevent Your Facebook Boosted Posts From Getting Rejected: Holiday 2015 Run-up

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Prevent Your Facebook Boosted Posts From Getting Rejected: Holiday 2015 Run-up daily-golden-nugget-1358-88
This is Part 9 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series with an overview of the marketing strategies that have worked over the last 12 months and have been expanding on each idea every day since.

Today I'...
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AT: 10/07/2015 11:13:20 AM   0 COMMENTS
Wednesday, September 30, 2015

Directions for First Time Users of Facebook Audience Insights: Holiday 2015 Run-up

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Directions for First Time Users of Facebook Audience Insights: Holiday 2015 Run-up daily-golden-nugget-1353-73
This is Part 5 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies.

In this edition, I'll show you how to use the Facebook Audience Insights tool to build and save a target audience fo...
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AT: 09/30/2015 07:01:37 AM   0 COMMENTS
Tuesday, September 22, 2015

Run-Up Planning for the 2015 Holiday Season

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Run-Up Planning for the 2015 Holiday Season daily-golden-nugget-1347-81
Another summer has come to a close and the holiday season is almost here. No matter what the financial forecasts say, I want to give you some current ideas to improve your marketing methods, and hopefully your sales, through the end of this year.

Create a Uniform Branding With Your Ads


I'd like to start with a suggestion for you to review the ads you are already planning for this season. Instead of running standalone ads this year, you can use all the potential advertising methods...
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AT: 09/22/2015 11:04:07 AM   0 COMMENTS
Tuesday, September 15, 2015

Shifting Away From Traditional Media to Smarter Digital Ad Spending

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Shifting Away From Traditional Media to Smarter Digital Ad Spending daily-golden-nugget-1342-58
The holiday season is quickly approaching and you need to consider how you will be spending your advertising dollars. Will you hold an event promoted with post cards and phone calls? Will you have a Black Friday sale promoted in the local newspaper? What medium will you use for your weekly ads for the holiday season?

There are a lot more choices now than just newspapers, post cards, billboards, TV, and radio. VIEW FULL GOLD NUGGET


AT: 09/15/2015 09:43:22 AM   0 COMMENTS
Monday, September 07, 2015

Comparing Google AdWords Keyword Targeting to Facebook Audience Targeting

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Comparing Google AdWords Keyword Targeting to Facebook Audience Targeting daily-golden-nugget-1336-28
Today's Daily Golden Nugget comes from a question I received last week to explain the difference between ad targeting on Facebook and Google AdWords. In simple terms, the AdWords targeting can use a really sophisticated way to target what people are searching for. On the other hand, Facebook uses a really sophisticated way to target the demographics of the people themselves.

Let me dive a little deeper...

Google AdWords Ke...
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AT: 09/07/2015 06:51:10 AM   0 COMMENTS
Tuesday, September 01, 2015

Review Your Marketing Results From Last Year Before Planning This Year

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Review Your Marketing Results From Last Year Before Planning This Year daily-golden-nugget-1332-94
September has a strange place on my yearly calendar. I view it as a month that tries to maintain a death grip on the hot days of summer while also revealing the temperatures and colors of the fall. I remember how it was to dread the beginning of the school year, and now, even though I'm not a parent myself, I can appreciate how parents feel now to have their children occupied all day again.

As a consultant serving the jewelry industry, I n...
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AT: 09/01/2015 09:17:58 AM   0 COMMENTS
Wednesday, July 08, 2015

Demographics and Interest Reports: Practical SEO Guide

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Demographics and Interest Reports: Practical SEO Guide daily-golden-nugget-1293-90
Facebook is becoming well known for their ability to provide to the surface, very detailed demographic and the personal interest data about your customers. They've been able to give more details than the data Google has provided for several years. In light of Facebook's advancements, Google has improved their own demographic and interest data and made it available through Google Analytics and AdWords.

Before you can access to the demographic data from Google, you need t...
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AT: 07/08/2015 11:50:32 AM   0 COMMENTS
Tuesday, June 09, 2015

JCK Talks 2015: Introduction to Multichannel Marketing for Retail

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JCK Talks 2015: Introduction to Multichannel Marketing for Retail daily-golden-nugget-1272-43
Jennifer Shaheen, President of Technology Therapy Group was among those speakers chosen to present at the 2015 JCK Las Vegas show. Jennifer and I are industry colleagues and we share 99% of the same point of view about the internet and how retail jewelers should be using it for their marketing.

I've seen Jennifer present at ...
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AT: 06/09/2015 09:44:38 AM   0 COMMENTS
Tuesday, May 26, 2015

Recommended Monthly Online Marketing for Jewelers

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Recommended Monthly Online Marketing for Jewelers daily-golden-nugget-1262-1
After last week's Nuggets about marketing funnels and determining a funnel cost, I received an email from a reader wanting to know my current recommendations for a marketing funnel.

Here are my recommendations for monthly online marketing, in this o...
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AT: 05/26/2015 01:12:01 PM   0 COMMENTS
Wednesday, May 20, 2015

Determining the Cost of Different Methods of Marketing in Your Funnel

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Determining the Cost of Different Methods of Marketing in Your Funnel daily-golden-nugget-1258-48
In yesterday's Daily Golden Nugget, I explained how to analyze the cost of your marketing funnel. Today, I'll follow up with some specific funnel ideas to help you formulate your own plan.

Understanding Previous Marketing


Here's a tricky question to think about... Do you measure ad success by the number of people it brought...
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AT: 05/20/2015 09:09:37 AM   0 COMMENTS
Monday, April 27, 2015

Future Progress and Profit is Unattainable Without Proper Planning

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Future Progress and Profit is Unattainable Without Proper Planning daily-golden-nugget-1241-76
I've been online since 1988 and I began programming websites professionally in 1994. With 31 years experience online, you certainly can say I'm one of the internet "old timers." In the mid 1990s, we had no idea how the internet would transform the world. Indeed, just watch any sci-fi movie from the early 90s and you'll see how their portrayals of the future completely lack the everyday technology we take for granted today.

The Early Internet<...
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AT: 04/27/2015 12:24:32 PM   0 COMMENTS
Monday, February 02, 2015

Content Marketing Costs Will Change Based On The Target Need and Who Creates It

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Content Marketing Costs Will Change Based On The Target Need and Who Creates It daily-golden-nugget-1181-56
I'll be the first to admit the website content creation difficultly level is pretty high. Content includes infographics, photos, podcasts, PDFs, videos, testimonials, and, of course, the written word. It takes hours to prepare each of those types of content but the return on that time investment come in the form of several years of attracting customers throu...
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AT: 02/02/2015 09:53:20 AM   0 COMMENTS
Thursday, January 01, 2015

How Many 2014 Predictions Came True?

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How Many 2014 Predictions Came True? daily-golden-nugget-1159-75
Welcome to 2015! Before we forge ahead into the New Year, we need to look back on the predictions and changes from 2014.

Here's a quick review of my 2014 Predictions from a year ago.

2014 Prediction Review



Facebook Becomes More Worthless for Jewelers


Prediction: "Facebook will become more worthless for jewelry stores that are unwilling to pay for ads."

This prediction turned out to be 100% true. Facebook ...
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AT: 01/01/2015 09:54:59 AM   0 COMMENTS
Monday, December 29, 2014

2015 Predictions

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2015 Predictions daily-golden-nugget-1156-31
As the final hours of 2014 tick on by, I would like to share some of my predictions for 2015.

1. Content Marketing Will Become More Important for Jewelers

In order to understand why this will be important, you first need to understand what Content Marketing is. "Content" is anything that you publish online with the intention of influencing a customer's buying decisions. Written content is usually absorbed into Google and Bing and returned in search results, while all other content (photos, graphics, videos) are shared socially.

Instead of focusing on a s...
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AT: 12/29/2014 09:20:45 AM   0 COMMENTS
Monday, December 01, 2014

How To Drive Website Traffic and Sales on Cyber Monday

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How To Drive Website Traffic and Sales on Cyber Monday daily-golden-nugget-1136-28
As the internet and online shopping have become more popular over the last few years, today, the first Monday after Thanksgiving and Black Friday, has earned the designation as Cyber Monday. This is the day when many e-commerce websites have 24 hour sales to lure shoppers to spend their money online instead of shopping in local stores.

Every year comScore.com reports the sales figures for different shopping days through the holiday season. Although the calendar date of Cyber Monday changes ever...
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AT: 12/01/2014 08:06:16 AM   0 COMMENTS
Thursday, November 27, 2014

Reason Why Online Ad Costs Increase During the Holiday Season

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Reason Why Online Ad Costs Increase During the Holiday Season daily-golden-nugget-1134-45
It's the Thanksgiving Holiday in the United States. For many years, this day marked the official point on the calendar as the start of the holiday season in the US. Not too long ago, you wouldn't see a single Christmas Tree or holiday decorations in a store until the Friday morning after Thanksgiving. The Macy's Thanksgiving Day parade would march down the streets of New York and not a word about Christmas was mentioned until Santa Claus went by on that last float, giving us the go-ahea...
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AT: 11/27/2014 08:51:06 AM   0 COMMENTS
Monday, September 29, 2014

Planning the Online Tracking Needed to Help Sell Your Products

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Planning the Online Tracking Needed to Help Sell Your Products daily-golden-nugget-1091-23
Throughout all of last week, I've been laying the groundwork for a complete holiday 2014 marketing plan that you can use to promote a chosen suite of items.

Here a recap:

1. You need to select some items that you'll use in your holiday promotions. Read this to find out how to select the best items.

2. You then need to plan your o...
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AT: 09/29/2014 08:52:49 AM   0 COMMENTS
Tuesday, August 05, 2014

Imagining Possibilities With Facebook Retargeting and Dark Posts

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Imagining Possibilities With Facebook Retargeting and Dark Posts 4977-daily-golden-nugget-1052
In yesterday's Daily Golden Nugget, I detailed the difference between boosting a Facebook post vs. targeting an audience with a specific post or ad. I also provided a strategy to use Facebook advertising more effectively using Google AdWords Remarketing...
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AT: 08/05/2014 09:18:51 AM   0 COMMENTS
Monday, August 04, 2014

Jewelers Who Pay to Play on Facebook

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Jewelers Who Pay to Play on Facebook 143-daily-golden-nugget-1051
In this edition of the Daily Golden Nugget, I'm reviewing another section of the seminar I presented on July 27, 2014 at the JA NY show. This segment is about paying for traffic on Facebook; should you be doing that?

Paying for online advertising always has a right way and a wrong way. Typically the wrong way is seriously wrong and it's a complete waste of money. Most businesses, not just retail jewelers, are advertising on Facebook wrong.

Once upon a time, any business could set up a Facebook b...
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AT: 08/04/2014 02:03:38 PM   0 COMMENTS
Tuesday, February 12, 2013

Facebook Social Graph Search Has Ups and Downs

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Facebook Social Graph Search Has Ups and Downs 3255-daily-golden-nugget-667Facebook recently announced that they will try to revolutionize online search by letting you find recommendations from your friends. The entire concept is still in the early phases and the usefulness is not quite clear. They call it the "Social Graph Search."

In the past they've tried to work their way into other technologies, like location based services and photo sharing, with mixed results. In some cases they had to force their new features on users when they were not adopted quickly.

As it ex...
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AT: 02/12/2013 06:22:31 PM   0 COMMENTS
Thursday, January 31, 2013

Testing Online Ads in 24 Hours

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Testing Online Ads in 24 Hours 787-daily-golden-nugget-659Getting started with any new advertising method always carries a little bit of trepidations. Your advertising budget could be exhausted easily if you made the wrong choice. Common questions that might cross your mind might be: Will it work? Will it not work? Will I reach my target audience? Will the audience I reach spend any money?

With offline advertising you have to rely on demographics and circulation statistics for each medium. With online advertising you can't rely on previously know statistics because it's all up to you to figu...
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AT: 01/31/2013 05:47:56 PM   0 COMMENTS
Tuesday, May 22, 2012

Understanding Facebook EdgeRank for Jewelers (Part 1)

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To say that our heads are swimming in Facebook data, research, other people's opinions, and total nonsense would be an understatement!

As we announced yesterday we've been conducting our own private research study into Facebook. Our goal is to discover what would get people off Facebook and onto your website or into your jewelry store.

This has not been easy. Why? Simply because no one is talking about this topic at all, yet all of you seem to be asking us for this information.

To be honest, typically you guys in the jewelry industry are a little more grounded, and slower to adopt new technology. While many other industries and brand ran headlong into the wide open green fields of Facebook marketing, most jewelers held back wondering what was on the other side of that wide field. Many of those early adopters foun...
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AT: 05/22/2012 10:13:01 PM   0 COMMENTS
Thursday, July 29, 2010

What the difference between Google AdWords and Facebook Ads?

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There's a lot of hype when it comes to Google AdWords and Facebook Ads. Many leading internet marketers will say Facebook is the far superior system.

The truth is we just don't know yet. The Facebook advertising system is still young. If you sign up for ads on there today you will see a lot of features that indicate "beta" and even a few disclaimers that say things like "this data may be inaccurate."

Google has years of experience with advertising and it's their primary income, so they have to get it right. Facebook approached the advertising concept completely differently than Google, and they made it much easier.

But with ease comes sacrifice. Facebook's ad system also only allows you to target people that are related or not related to your specific fan pages.

Take a look at Facebook if you are consideri...
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AT: 07/29/2010 04:19:55 PM   0 COMMENTS
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