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Monday, January 18, 2016

Local Business Suffering? It's Time To Think About Your Global Audience

Local Business Suffering? Its Time To Think About Your Global Audience daily-golden-nugget-1435-33
I realize that over the last 12 months, I've spent most of my time talking about Google to the exclusion of the other search engines. Many SEO professionals, myself included, feel that if you can achieve high ranking in Google then you should easily be able to achieve high ranking in any search engine. It seems only natural since Google is the de facto search engine, right?

While Google might be the most popular search engine in the U.S., it's not the most popul...

AT: 01/18/2016 12:22:16 PM   0 COMMENTS
Tuesday, December 01, 2015

Organic Traffic Results For Thanksgiving and Black Friday Weekend 2015

Organic Traffic Results For Thanksgiving and Black Friday Weekend 2015 daily-golden-nugget-1397-78
Reports from the first weekend of the big holiday season in the U.S. are in, and they are quite mixed.

Businesses both large and small tried to get a jump on the Black Friday specials this year by advertising "Black Friday" discounts throughout the four weeks leading up to Thanksgiving. Early in November, a blog post on C|Net speculated that VIEW FULL GOLD NUGGET

AT: 12/01/2015 02:14:40 PM   0 COMMENTS
Monday, February 02, 2015

Content Marketing Costs Will Change Based On The Target Need and Who Creates It

Content Marketing Costs Will Change Based On The Target Need and Who Creates It daily-golden-nugget-1181-56
I'll be the first to admit the website content creation difficultly level is pretty high. Content includes infographics, photos, podcasts, PDFs, videos, testimonials, and, of course, the written word. It takes hours to prepare each of those types of content but the return on that time investment come in the form of several years of attracting customers throu...

AT: 02/02/2015 09:53:20 AM   0 COMMENTS
Thursday, January 29, 2015

Don't Waste Time Waiting For Your Website Reports to Change

Dont Waste Time Waiting For Your Website Reports to Change daily-golden-nugget-1179-74
The word "organic" is used to indicate something happening naturally in its environment, without outside influence that is deemed to be artificial or controlled. A quick look at the organic page on Wikipedia and you'll see that there are 28 different phrases for organic used in the English language.

All of the phrases refer to some type of natural growth or living thing that is grown according to certain standards. Orga...

AT: 01/29/2015 09:23:17 AM   0 COMMENTS
Tuesday, August 19, 2014

Improve Your Website's Success by Anticipating Your Customer's Needs

Improve Your Websites Success by Anticipating Your Customers Needs 9565-daily-golden-nugget-1062
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.

I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.

The business...

AT: 08/19/2014 02:04:36 PM   0 COMMENTS
Tuesday, August 12, 2014

Is it Worthwhile to Advertise on a Local Community Website?

Is it Worthwhile to Advertise on a Local Community Website? 531-daily-golden-nugget-1057
In this edition of the Daily Golden Nugget, I'm going to explain an often overlooked way to advertise your website locally. It comes at a lower cost, and with a higher return, than most other online advertising methods.

It's very easy to get swept away by the hype of online advertising methods like Google AdWords and Facebook Ads, and to buy into the claims of large online advertising agencies. While you can get a lot of good results from agencies, Facebook, ...

AT: 08/12/2014 09:35:25 AM   0 COMMENTS
Friday, April 27, 2012

Inbound Marketing: Broaden Your Jewelry Store Message

Over the past week we've given you several ideas for blogging. We hope that each Golden Nugget gave you actionable ideas how to make you blog better. Today's a great day to start blogging if you haven't yet started.

Google says "you need to build great content on your website" to be found in Search, and blogging on your website is the easiest method. Even though we say this day in and day out many jewelers do not listen to us, or worse, don't believe us. We don't take offense because, just like we don't quite know how a laser is used to weld a head to a ring, most jewelers don't know how the internet works.

We don't quite like blind faith, and so, it's now story time...

The ability to search Google for anything you want at the exact moment you want it has changed the world we live in today.

Access to inform...

AT: 04/27/2012 11:13:01 PM   0 COMMENTS
Tuesday, April 26, 2011

Sharing is Good-Natured

Link building is a difficult part of search engine optimization. It's better to have a real person creating links on other websites than to buy a software program to spin links for you, but it takes a lot of time.

A well-placed link will bring a lot of valuable Google PageRank, and increase your SERP ranking.

But what if your goal is to increase visitor traffic in addition to PageRank?

A good answer to that is simply to get social. Share links on social networks like Digg, Stumble Upon, Reddit, Twitter and of course Facebook. Is your favorite not listed here? No problem, go ahead and use it anyway.

The goal to social sharing on these websites is to attract new people to your website. In this process, it's a numbers game; more shared links means more people see those links and potentially click. People who...

AT: 04/26/2011 11:30:23 AM   0 COMMENTS
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