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Tuesday, June 14, 2011

Social Buttons Make the Numbers Game Easier

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Today we're giving you a specific example of how you should use Twitter Share and Facebook Like buttons on your website newsletter pages.

We assume you send your newsletters via email. From within the newsletter, you should allow your readers to share it to their favorite social network. You might only have 300 people on your email newsletter list, but allowing sharing gives you the chance to reach thousands of new customers.

Many email newsletter companies (like Constant Contact, iContact and Aweber) allow short term archival of your newsletters on their website. Mostly, this allows user to read the newsletter through a website instead of their email program.

However, for several years we've tracked the impact of jewelry store email newsletters and how to archive those newsletters directly on your website instead ...
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AT: 06/14/2011 01:09:46 PM   0 COMMENTS
Monday, June 13, 2011

If Only We Could Still Be Hermits.

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We'd like to revisit social signals for your website.

A "social signal" is an internet service or feature that allows you to share your web pages to other members within your online circle of friends.

Wikipedia currently maintains a list of 198 popular social networking websites. Each of them has their own method of sharing links and information amongst friends.

Search engines are slowly tapping into the popular social networking sites and beginning to measure and include intra-member communications (i.e. sharing and liking) in organic search results.

According to Wikipedia the top social websites listed by member totals are:
1. Facebook
2. Qzone (China)
3. Habbo (teen website)
4. Twitter
5. Windows Live
6. Bebo
7. Vkonatakte (Russia)
8. Tagged
9. Orkut
10. LinkedIn

Faceboo...
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AT: 06/13/2011 10:22:12 AM   0 COMMENTS
Thursday, June 09, 2011

Best Search Engine for Organic Traffic to Jewelry Websites

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Many jewelers criticize us that almost everything we teach refers to Google in one way or another. This is simply because in our tracking we see the highest percentage of organic traffic coming from Google.com.

Today we took a random sampling of the sites we work on and looked at an average percentage of all the current traffic in the last 30 days. Here are the results:

Organic Traffic for May 2011 to Jewelry Websites:
Google: 85.39%
Yahoo!: 6.41%
Bing: 5.94%
Search: 0.83%
AOL: 0.95%
Ask: 0.48%

It's amazing that Ask is still holding on as a search engine. It's also pretty surprising to see Search.com and AOL showing up as organic sources for organic jewelry website traffic.

Obviously you see how much traffic comes from Google. More than 85% of organic traffic for jewelry websites comes fro...
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AT: 06/09/2011 01:30:40 PM   0 COMMENTS
Tuesday, May 17, 2011

Front Line SEO: Dating Your Pages

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Google measures fresh content by the time stamp of the physical file found on a server. If you upload your website on November 15, 2010 then many of your pages will have that November 15 time stamp.

Time stamping on files is also how Google determines original ownership of intellectual property. If your time stamp is oldest then your images and articles will be considered the original source of that particular information.

There is a growing problem with this time stamp concept when using content management systems. In a Google training video in 2010, someone asked what Google was doing about management systems that create a static page, but populate it with new information daily.

When Google checks the time stamp on a web page, it ignores the page if the time stamp is still the same as its last visit. In other wo...
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AT: 05/17/2011 01:32:22 PM   0 COMMENTS
Tuesday, April 26, 2011

Sharing is Good-Natured

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Link building is a difficult part of search engine optimization. It's better to have a real person creating links on other websites than to buy a software program to spin links for you, but it takes a lot of time.

A well-placed link will bring a lot of valuable Google PageRank, and increase your SERP ranking.

But what if your goal is to increase visitor traffic in addition to PageRank?

A good answer to that is simply to get social. Share links on social networks like Digg, Stumble Upon, Reddit, Twitter and of course Facebook. Is your favorite not listed here? No problem, go ahead and use it anyway.

The goal to social sharing on these websites is to attract new people to your website. In this process, it's a numbers game; more shared links means more people see those links and potentially click. People who...
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AT: 04/26/2011 11:30:23 AM   0 COMMENTS
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