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Friday, November 11, 2011

Cyber Monday Suggestions for Jewelers

We've spent each day this week reviewing important marketing tips and SEO ideas as they relate to key shopping days in the holiday season. Today's topic is Cyber Monday, the heyday for those of you that have e-commerce websites.

This year Cyber Monday falls on November 28, 2011. Cyber Monday of 2010 was reported to have 1,028M in online sales according to comScore, but according to our own data it wasn't the highest day for online visitors to jewelry store websites. The biggest traffic day award goes to December 20, 2010, the Monday before Christmas.

The philosophy behind Cyber Monday is that disappointed shoppers from Black Friday and the weekend are still trying to complete holiday shopping but ran out of time over the weekend. Many e-commerce websites will announce Cyber Monday specials to capture the online sales. VIEW FULL GOLD NUGGET

AT: 11/11/2011 00:01:57 AM   0 COMMENTS
Monday, August 22, 2011

Jewelers Using Facebook as an Email Service

EDIT: This Nugget is Defunct because Facebook took away this feature.

In the previous few Daily Golden Nuggets we've analyzed emails and given you some times of the day, days of the week, and months of the year to send your emails. We've also explained the differences between HTML emails that have photos and plain text emails, and when to use each.

There are a variety of companies that you can purchase your email service through like iContact, Constant Contact, and AWeber. But what about Facebook?

Have you ever given a though to using Facebook for email marketing? Let's explore some ideas for doing just that.

First, forget about your personal Facebook account. We've been saying it for more than a year, and many other internet marketing professionals will say the exact same thing: Do not use your per...

AT: 08/22/2011 01:45:21 PM   0 COMMENTS
Wednesday, August 17, 2011

Requirements for Your Email Newsletters

As you may recall, we send these Daily Nuggets out using a process in our own office. At least 3 people are involved in preparing these every day and the Nuggets are tested on different email readers and cell phones before sending them to you. It's part of our job to do this for you and we spin these out fast enough using our internal process instead of paying an outside service.

On the other hand, you need to spend time selling jewelry and not fiddling with sending email, so it would behoove you to pay for a service.

Let's name check some services. We do not specifically recommend any of these, and each one will work depending on your needs.

1. Mail Chimp - This is built into Gmail and could make your life easy.
2. Constant Contact - This is probably the de facto standard when you want easy to set up newsletter...

AT: 08/17/2011 11:12:16 AM   0 COMMENTS
Tuesday, June 14, 2011

Social Buttons Make the Numbers Game Easier

Today we're giving you a specific example of how you should use Twitter Share and Facebook Like buttons on your website newsletter pages.

We assume you send your newsletters via email. From within the newsletter, you should allow your readers to share it to their favorite social network. You might only have 300 people on your email newsletter list, but allowing sharing gives you the chance to reach thousands of new customers.

Many email newsletter companies (like Constant Contact, iContact and Aweber) allow short term archival of your newsletters on their website. Mostly, this allows user to read the newsletter through a website instead of their email program.

However, for several years we've tracked the impact of jewelry store email newsletters and how to archive those newsletters directly on your website instead ...

AT: 06/14/2011 01:09:46 PM   0 COMMENTS
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-Ann, Gallery 4, Hamden CT

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-Cheryl Herrick, Global Pathways Jewelry