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Friday, August 11, 2017

Resurgence of QR Codes Brings The Real World and Cyberspace Closer Together

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Resurgence of QR Codes Brings The Real World and Cyberspace Closer Together daily-golden-nugget-1569-47
The digital screen on my bathroom scale has been on the fritz more and more every day, and I finally decided to do something about it today. I've owned different wearable devices over the past 7 years to monitor my health and daily activity, but I didn't yet have a smart bathroom scale to monitor my BMI or other health factors. Today was the day I would finally get one.

I contemplated buying one off Amazon.com but decided that I'd rather compare models ...
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AT: 08/11/2017 06:48:55 AM   0 COMMENTS
Friday, July 28, 2017

7 Points on Social Media Etiquette

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7 Points on Social Media Etiquette daily-golden-nugget-1567-14
At the JA NY show on Monday July 24, 2017, it was my honor to sit on the panel discussion about social media etiquette. The panel was moderated by Ashley Davis, Associate Editor, National Jeweler. The other three panelists I sat with, were Levi Higgs, Archives and Social Media Manager with David Webb, Joy Butler, Transactional busine...
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AT: 07/28/2017 11:15:20 AM   0 COMMENTS
Friday, June 02, 2017

6 Common Website Problems That Business Owners Don't Understand

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6 Common Website Problems That Business Owners Dont Understand daily-golden-nugget-1559-54
It's the hope of every business that they will build a website that helps make them a lot of money, but few websites ever achieve that goal. Turning a website into a money making machine won't happen overnight, and it won't magically happen without a lot of help from employees and the business owner.

Most small businesses don't know how to update their websites once they are launched; indeed, many will continually pay for website updates even though they can edit the website on ...
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AT: 06/02/2017 07:25:39 AM   0 COMMENTS
Friday, May 12, 2017

The Ever Changing Reality Of Facebook

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The Ever Changing Reality Of Facebook daily-golden-nugget-1556-43For several years and through a lot of tough competition, Facebook has managed to maintain its status as the most popular social media network, although there seems to be an evolutionary shift of people away from Facebook and on to other networks like Instagram and Snapchat. Some organizations, groups, and communities are using Facebook's Group feature to create a community messaging board, while other organizations have migrated to networks like Telegram. For the moment, Facebook is still the network to use, but Instagram is growing quick...
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AT: 05/12/2017 09:21:58 AM   0 COMMENTS
Friday, May 05, 2017

The Marriage of Websites and Social Media

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The Marriage of Websites and Social Media daily-golden-nugget-1555-43
Your website is the cornerstone of all your online marketing; it's what people find when they search for a local business type or a specific product by name or by model number. People go to Google with an instigated need for an immediate purchase, when they need a specific service, or when they need to start research on a longer term decision making process. Those with immediate needs will take action based on what they see on your website or your social accounts. Those looking for an immediate purchase will look for an onlin...
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AT: 05/05/2017 11:12:51 AM   0 COMMENTS
Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

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Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...
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AT: 04/21/2017 11:17:22 AM   0 COMMENTS
Friday, April 14, 2017

6 Most Frequently Broken Or Missing Website Features

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6 Most Frequently Broken Or Missing Website Features daily-golden-nugget-1552-28
Website review and analysis are part of my everyday job. I've been actively analyzing and making suggestions on improving traffic acquisition, user flow, SEO, and usability for several years. I've shared this analysis process and the tips for improvement in my writings for the last few years to provide an insight into how you could do it yourself.

Today, I'll share 6 of the most frequently broken or missing website features that I have seen over and over again, and provide some suggestions for maki...
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AT: 04/14/2017 09:35:50 AM   0 COMMENTS
Friday, April 07, 2017

Instagram As Your Primary Marketing Channel

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Instagram As Your Primary Marketing Channel daily-golden-nugget-1551-32

Back When I Could Express Myself


MySpace used to be a fun social network. You had complete freedom to change your profile any way you wanted by adding music, changing colors, and customizing your background. Anyone with a working knowledge of HTML could customize the look of their page and turn it into their online bastion of delight. I remember when being on social media was nothing more than a fun competition of making your profile page look better than your friend's profile, then tease each other about it. ...
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AT: 04/07/2017 11:12:02 AM   0 COMMENTS
Wednesday, April 20, 2016

Hellberg's Jewelers Website Review

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Hellbergs Jewelers Website Review daily-golden-nugget-1498-2
Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.

I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe...
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AT: 04/20/2016 12:16:41 PM   0 COMMENTS
Monday, April 18, 2016

Should Social Links Be In A Website Header Or Footer?

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Should Social Links In A Website Header Or Footer? daily-golden-nugget-1496-69
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.

Are They Important Enough?


Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like...
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AT: 04/18/2016 12:44:44 PM   0 COMMENTS
Tuesday, April 12, 2016

Don't Apologize For The Delay Between Blog Posts

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Dont Apologize For The Delay Between Blog Posts daily-golden-nugget-1492-84
Stop apologizing for not updating your blog! That's it! Just stop it!

Throughout my entire career writing these Golden Nuggets, I have explained over and over again how important it is to have an active blog on your website. The basic goal of your blog is to provide good information to customers who want to know more about a topic.

The blog on your website is a good place to publish information that doesn't quite fit in with the rest of the pages on your site. Most webmasters spend a lot of time tw...
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AT: 04/12/2016 06:53:01 AM   0 COMMENTS
Monday, April 11, 2016

How-To Get The Most People To Sign Up For Your Email Newsletter

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How-To Get The Most People To Sign Up For Your Email Newsletter daily-golden-nugget-1491-39
Back when jWAG was formed in 2010, the common mantra touted by many online marketers was that "the money is in the list." The list, at the time, was a reference to the number of people on your email list. Since then, we now have the ability to reach customers through many other list methods, including Facebook retargeting lists, Google AdWords remarketing lists, and even push notifications through custom apps that people download. So many online marketing opportunities exist now tha...
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AT: 04/11/2016 06:35:06 AM   0 COMMENTS
Wednesday, April 06, 2016

How To Get Customer Consent For Marketing and Social Media Photos

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How To Get Customer Consent For Marketing and Social Media Photos daily-golden-nugget-1488-71
When it comes to social media photographs, it's easy to forget that every person has a legal right to prevent you from posting a photo of their face online. Paid photographers and media companies are very aware of your legal rights, and they require people to sign a model release form.

Those release forms grant ownership and permission to use the photos for any purpose, even to sell the photos or use in promotions to sell a product. A quick Google search for "sample mode...
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AT: 04/06/2016 11:57:55 AM   0 COMMENTS
Tuesday, April 05, 2016

You Must Figure Out The Best Time Of Day To Post To Social Media

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You Must Figure Out The Best Time Of Day To Post To Social Media daily-golden-nugget-1487-43
How can you accurately decide when to post to social media when there are many reports, infographics, and varying online advice on what time of day and how often to post to social networks? So many contradictory reports make it difficult to know what advice is the best advice.

There are plenty of infographics that show the alleged best times to post on social media and the VIEW FULL GOLD NUGGET


AT: 04/05/2016 12:14:44 PM   0 COMMENTS
Thursday, March 24, 2016

Tapping the JA Website for Jewelry Related Blogging Topics #TBT

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Tapping the JA Website for Jewelry Related Blogging Topics TBT daily-golden-nugget-1479-87
For this week's #ThrowbackThursday, I'm jumping back to a Daily Golden Nugget that's in desperate need of updating, specifically what I wrote about the Jewelry Information Center, otherwise known as the JIC. JIC was created by Jewelers of America as a consumer education service. The jic.org website commonly posted current jewelry trends and was a great inspiration resource ...
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AT: 03/24/2016 11:42:18 AM   0 COMMENTS
Wednesday, March 23, 2016

The Tricky Steps From Social To Sales

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The Tricky Steps From Social To Sales daily-golden-nugget-1478-52
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.

Somehow those social media fans have to be converted into sales as shown in this diagram:

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AT: 03/23/2016 08:53:39 AM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

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Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Tuesday, March 15, 2016

5 Ways to Improve Your Website Homepage

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5 Ways to Improve Your Website Homepage daily-golden-nugget-1472-68
In yesterday's Nugget, I gave you 4 ways to prepare for ecommerce. Long before you get to the ecommerce state, you need to have a perfectly working website that reflects how your business operates and the customer service you provide. To help you achieve that today, I'm giving you 5 ways to improve your website.

1. Make It Easy for Them to Contact You


Every website should have a specific Contact Us pa...
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AT: 03/15/2016 08:03:09 AM   0 COMMENTS
Tuesday, March 08, 2016

Improve Customer Retention with Personalized Perks

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Improve Customer Retention with Personalized Perks daily-golden-nugget-1467-29
I've long said that you need to build your email list and then segment that list according to previous sales for your targeted advertising. List building and segmentation both contribute to your customer retention ...
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AT: 03/08/2016 01:39:44 PM   0 COMMENTS
Monday, March 07, 2016

Facebook Messages: Your New Customer Service Channel

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Facebook Messages: Your New Customer Service Channel daily-golden-nugget-1466-20
Once upon a time, Facebook was the social network for college friends only. Then it was opened up to anyone to join. It was a free-for-all of friends keeping in touch without any special filtering getting in the way of seeing your friend's status updates.

When they let businesses join, there was a sudden surge of unwanted solicitations and plenty of users complaining that they were seeing too many business posts in their news feed. As is all things internet related, businesses viewed Facebook as t...
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AT: 03/07/2016 01:27:50 PM   0 COMMENTS
Wednesday, February 17, 2016

Left Unchecked, Comments On Your Facebook Ad Will Kill Its Effectiveness

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Left Unchecked, Comments On Your Facebook Ad Will Kill Its Effectiveness daily-golden-nugget-1453-55
Planning the perfect Facebook ad is quite time consuming. Some ads, like Valentine's Day promotions, are only good for a few weeks, while others could be good for quite a long time. You could boost a regular post VIEW FULL GOLD NUGGET


AT: 02/17/2016 01:38:21 PM   0 COMMENTS
Thursday, February 11, 2016

How To Think of 52 Different Blogging Topics For Your Content Creation Calendar

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How To Think of 52 Different Blogging Topics For Your Content Creation Calendar daily-golden-nugget-1449-19
In this #ThrowbackThursday nugget edition, I'm jumping back to a simple one from October 2010 about finding blogging topics.

Blogging has become the primary way of generating content for your website that search engines then use to better understand what your website is all about so they can correctly match you with the people searching for...
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AT: 02/11/2016 12:18:26 PM   0 COMMENTS
Thursday, January 28, 2016

Get Customers to Check-in to your Facebook Page #TBT

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Get Customers to Check-in to your Facebook Page TBT daily-golden-nugget-1439-92
Welcome to the #ThrowbackThursday edition of the Daily Golden Nugget. Today, I'm jumping back to one of my early posts about location based services and checking-in on Facebook.

It was all the rage during the summer of 2010 to have a check-in app on your smartphone check-in everywhere. Gowalla, Foursquare, Whrrl, and Loopt were competing heavily when Facebook tried getting into the game. Facebook's initial eff...
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AT: 01/28/2016 12:05:14 PM   0 COMMENTS
Monday, January 18, 2016

Local Business Suffering? It's Time To Think About Your Global Audience

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Local Business Suffering? Its Time To Think About Your Global Audience daily-golden-nugget-1435-33
I realize that over the last 12 months, I've spent most of my time talking about Google to the exclusion of the other search engines. Many SEO professionals, myself included, feel that if you can achieve high ranking in Google then you should easily be able to achieve high ranking in any search engine. It seems only natural since Google is the de facto search engine, right?

While Google might be the most popular search engine in the U.S., it's not the most popul...
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AT: 01/18/2016 12:22:16 PM   0 COMMENTS
Monday, November 23, 2015

Does Your Website Properly Portray Your Business With the Use of Pronouns?

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Does Your Website Properly Portray Your Business With the Use of Pronouns?  daily-golden-nugget-1391-60
Need some advice to help you solve a business or website issue that keeps you up at night? Send it in through the jWAG Contact Form or to me directly through any social network; just search for my name "matthewperosi" on any social network and send a message.

Today I'll weigh my opinion in on this question
Dear Matt,

I am a one-person shop for the most part, al...
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AT: 11/23/2015 11:33:17 AM   0 COMMENTS
Wednesday, October 28, 2015

No Thank You - Don't Use Automated Social Media Replies

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No Thank You - Dont Use Automated Social Media Replies daily-golden-nugget-1373-57
Here's a question that came in recently that I'll answer in this edition of the Daily Golden Nugget:
When I get a new follower on social media, should I thank them for the follow, or the Like - and if so, how do I do that without looking desperate, and move them closer to an in-store conversion or visit.
Should I be sending them to my website? It feels like that is sending them away, not towards us.
Thanks!

-- Twisted on Twitter

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AT: 10/28/2015 12:12:06 PM   0 COMMENTS
Friday, October 16, 2015

Trends Jewelers Case Study

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Trends Jewelers Case Study daily-golden-nugget-1365-78
It's Friday. Every Friday, I start out by saying "This is the Friday website review edition of the Daily Golden Nugget." I'm sure you guys are tired of reading that. Anyone want to suggest a hashtag that alliterates with Friday? Send your suggestions to me on Facebook, Twitter, Google+, or just email them to me.

So it is Friday, and it's review day. The goal is learn something from a random website of a random retail jeweler chosen from a random city somewhere in the U.S. This week that random somewhere is Raynham,...
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AT: 10/16/2015 11:55:27 AM   0 COMMENTS
Wednesday, October 14, 2015

Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up

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Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up daily-golden-nugget-1363-53
I've covered topics of Facebook, Pinterest, and Instagram so far in this Run-Up to the 2015 Holiday season. This is my 14th installment in this special Daily Golden Nugget series to help you boost your 2015 holiday sales.

If you're just joining in for the first time, then you should review the outline of this series I explained here. I'...
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AT: 10/14/2015 12:34:12 PM   0 COMMENTS
Wednesday, September 02, 2015

How To Share Google Business Reviews To Your Website

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How To Share Google Business Reviews To Your Website daily-golden-nugget-1333-99
PLEASE NOTE: The new version of Google+ launched on November 17, 2015 no longer supports the ability to share reviews. This Daily Golden Nugget is defunct, but saved here for archival purposes.

The other day, I explained how Google+ has been completely disconnected from Google's local search results. When Google built Google+, they wanted...
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AT: 09/02/2015 09:36:31 AM   0 COMMENTS
Tuesday, September 01, 2015

Review Your Marketing Results From Last Year Before Planning This Year

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Review Your Marketing Results From Last Year Before Planning This Year daily-golden-nugget-1332-94
September has a strange place on my yearly calendar. I view it as a month that tries to maintain a death grip on the hot days of summer while also revealing the temperatures and colors of the fall. I remember how it was to dread the beginning of the school year, and now, even though I'm not a parent myself, I can appreciate how parents feel now to have their children occupied all day again.

As a consultant serving the jewelry industry, I n...
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AT: 09/01/2015 09:17:58 AM   0 COMMENTS
Wednesday, August 19, 2015

Plan Your Facebook Posts to Help Build Your Business

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Plan Your Facebook Posts to Help Build Your Business daily-golden-nugget-1323-19
I recently had someone tell me that they felt it was better to post anything to their business Facebook account than nothing at all. This particular jeweler didn't have anyone in the store willing to manage their Facebook account, yet they felt it was important to be active.

Their solution was to hire a social media management company that didn't know anything about jewelry, and was posting non sequitur information to their account. Although their fan base was slowly increas...
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AT: 08/19/2015 07:42:59 AM   0 COMMENTS
Tuesday, August 04, 2015

Don't Sell Over Social; Just Build Connections

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Dont Sell Over Social; Just Build Connections daily-golden-nugget-1312-49
I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.

I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me...
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AT: 08/04/2015 08:37:15 AM   0 COMMENTS
Monday, July 27, 2015

Managing Social Media: Business Strategy Made Easy

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Managing Social Media: Business Strategy Made Easy daily-golden-nugget-1306-37
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.

Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in...
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AT: 07/27/2015 07:03:31 AM   0 COMMENTS
Tuesday, June 30, 2015

Marriage Equality: How Retail Jewelers Can Embrace It

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Marriage Equality: How Retail Jewelers Can Embrace It daily-golden-nugget-1287-3
Over the last few days, we've all seen our share of rainbows exploding from our computer screens and smartphones. The Supreme Court of The United States (SCOTUS) ruled that the Fourteenth Amendment requires States to allow same-sex marriage in their State and recognize same-sex marriages performed in other states.

While the legal fight for legal same-sex marriage rights is now over, the personal conflict and religious views will continue for quite a long time to come. Regardl...
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AT: 06/30/2015 11:53:08 AM   0 COMMENTS
Wednesday, June 24, 2015

How To Accomplish Real Time Reporting At Live Events

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How To Accomplish Real Time Reporting At Live Events daily-golden-nugget-1283-11
It doesn't matter how many blueprints, multi-part marketing plan ideas, strategies, and VIEW FULL GOLD NUGGET


AT: 06/24/2015 11:25:54 AM   0 COMMENTS
Monday, June 22, 2015

Blogging Is The Balanced Meal That Nourishes Your Website and Plumps Your Business

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Blogging Is The Balanced Meal That Nourishes Your Website and Plumps Your Business daily-golden-nugget-1281-1
I'm not sure if it's just me or general public awareness, but I feel that the subject of blogging has been a hot topic for the last two months. I think it started as a snowball effect because of this post where Robinson Meyer expla...
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AT: 06/22/2015 08:51:40 AM   0 COMMENTS
Monday, June 15, 2015

JCK Talks 2015: The Power of Blogging

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JCK Talks 2015: The Power of Blogging daily-golden-nugget-1276-4
This Daily Golden Nugget is my 1,276th in a row. When I started this blogging journey nearly 5 years ago, I never expected where it would take me. Truthfully, every blogger begins their writing journey for personal reasons and we never know where we will end up.

Blogging is huge. The word blog has become the general term to represent all types of content creation that involves written words. When I started writing these Nuggets, I envisioned them only as email newsletters that would be archived online. I...
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AT: 06/15/2015 06:36:28 AM   0 COMMENTS
Monday, April 13, 2015

The Push and Pull of Hardware, Software, and Customer Service Technology

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The Push and Pull of Hardware, Software, and Customer Service Technology daily-golden-nugget-1231-21
When I first opened my business in 1994 as a computer consultant, the drivers of new technology were a lot different. In the mid 90s, it was typical to first buy a computer before figuring out what software you could use on it. Many of my customers wanted their own programs written, too. Those were the days of DOS and Windows 3.1, and the options for software were limited to what you could find in your local Egghead Software store, or you ha...
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AT: 04/13/2015 07:13:12 AM   0 COMMENTS
Tuesday, March 31, 2015

Can One Blog Be Used to Promote Two Websites?

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Can One Blog Be Used to Promote Two Websites? daily-golden-nugget-1222-74
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.

For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com...
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AT: 03/31/2015 07:24:30 AM   0 COMMENTS
Monday, March 02, 2015

The Benefits of Testimonials on Your Website

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The Benefits of Testimonials on Your Website daily-golden-nugget-1201-67
Testimonials are a wonderful sales tool. They provide the social proof of good products or service that can help close a new sale. Every testimonial you receive should be posted to your website for everyone to see.

Customers are more likely to believe what other people say about you than what you say about yourself. Online directory sites like Yelp, Yellow Pages, and Google+ all provide methods of leaving online reviews. These reviews are good at helping to attract organic website visitor...
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AT: 03/02/2015 08:08:12 AM   0 COMMENTS
Tuesday, February 24, 2015

Building a Personal Brand For Business Success

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Building a Personal Brand For Business Success daily-golden-nugget-1197-3
A number of years ago, and I was hired to create a website to promote a national marketing campaign for retail jewelers. The website served as the cornerstone for hundreds of jewelers who were using the same set of ads to promote a select number of products that were sold exclusively through those retail jewelry stores.

The goal of the marketing campaign was to establish a nationwide brand identity for the hundreds of participating retail jewelers. Participation in that brand identity woul...
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AT: 02/24/2015 10:18:41 AM   0 COMMENTS
Thursday, February 12, 2015

Use Storytelling to Build Valuable Website Content

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Use Storytelling to Build Valuable Website Content daily-golden-nugget-1189-36
Throwback Thursday is the name of a weekly internet trend where participants repost photos from the past. This is especially popular on Instagram where users tag their photos with the #TBT hashtag.

Truthfully, you can "throwback" anything that happened in the past. It could be a social media post, a photo, a blog post, or yes, even a Daily Golden Nugget!

Honestly, this is my first participation in a TBT, but what the heck; let's do it with a slightly different spin...
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AT: 02/12/2015 01:38:48 PM   0 COMMENTS
Monday, February 09, 2015

The Value of Content Creation and Content Curation, Part 3

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The Value of Content Creation and Content Curation, Part 3 daily-golden-nugget-1186-34
What's your favorite type of content? Given that content includes written articles, videos, podcasts, photography, and every other type of creative digital experience. There's a labor cost associated with creating a digital experience for your customers, a cost that's not easily understood by small business owners.

There's also a competing value of the content that swings between the long term value to attract quality customers and the short term value of getting a lot of attention. S...
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AT: 02/09/2015 02:11:44 PM   0 COMMENTS
Thursday, February 05, 2015

The Value of Content Creation and Content Curation, Part 2

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The Value of Content Creation and Content Curation, Part 2 daily-golden-nugget-1184-93
What is the real value of the content you produce? Should you be creating your own content or hiring someone to do it for you? What about content curation?

This is part 2 of my in-depth answers to those questions. I've identified 6 levels of content and list them here in order of their most valuable to least valuable:

1. Business Owner Creates Content
2. Business Owner Curates Content
3. Business Owner Socially Engages
4. Hire Content Creator or...
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AT: 02/05/2015 09:42:48 AM   0 COMMENTS
Wednesday, February 04, 2015

The Value of Content Creation and Content Curation, Part 1

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The Value of Content Creation and Content Curation, Part 1 daily-golden-nugget-1183-78
Over the last two days, I've provided you with some content creation cost guidelines and how to use content curation as an alternative to creating your own. In this Daily Golden Nugget, I'm explaining how y...
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AT: 02/04/2015 11:18:26 AM   0 COMMENTS
Tuesday, February 03, 2015

Understanding And Establishing Your Own Content Curation Channel

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Understanding And Establishing Your Own Content Curation Channel daily-golden-nugget-1182-1
In yesterday's Daily Golden Nugget, I proposed a few scenarios on how you could create content needed to attract customers to, and convert customers on your website.

Content marketing is a large part of the modern day business strategy, but the creation process is so long and expensive, that many business owners are ready to give up after t...
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AT: 02/03/2015 12:59:25 PM   0 COMMENTS
Monday, February 02, 2015

Content Marketing Costs Will Change Based On The Target Need and Who Creates It

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Content Marketing Costs Will Change Based On The Target Need and Who Creates It daily-golden-nugget-1181-56
I'll be the first to admit the website content creation difficultly level is pretty high. Content includes infographics, photos, podcasts, PDFs, videos, testimonials, and, of course, the written word. It takes hours to prepare each of those types of content but the return on that time investment come in the form of several years of attracting customers throu...
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AT: 02/02/2015 09:53:20 AM   0 COMMENTS
Friday, January 30, 2015

Watkins Jewelers Website Review

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Watkins Jewelers Website Review daily-golden-nugget-1180-97
This is the Friday website review edition of the Daily Golden Nugget. Today, I'm going to perform an incognito Google search for a random jewelry store candidate in Blackstone, Virginia, then review their website.

The goal of this weekly website review is to learn something new, or at least to see an implementation of something good or bad that you never knew.

When I used the search query "jewelry stores in blackstone va" I was given these results:

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AT: 01/30/2015 08:58:12 AM   0 COMMENTS
Wednesday, August 20, 2014

Improve Your Website's Success With These 3 Methods

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Improve Your Websites Success With These 3 Methods 1664-daily-golden-nugget-1063
In yesterday's Daily Golden Nugget, I gave a list of four things that could improve the success of your website and how you use the internet.

Here's a quick refresher of those four:
1. Anticipate customer needs...
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AT: 08/20/2014 02:03:44 PM   0 COMMENTS
Monday, July 21, 2014

Walk a Mile in Your Customer's Shoes to Understand Their Intent

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Walk a Mile in Your Customers Shoes to Understand Their Intent 1990-daily-golden-nugget-1041
I've been sharing a lot of my secret tips recently and today I'd like to share another. This one's about understanding your customer's intent.

One of the biggest mistakes I've noticed many retail store owners, not just jewelers, make is that they set up their store, create advertisements, and design their website based on what they believe their customers will like, without truly trying to understand what their customer's intent is.

It's easy ...
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AT: 07/21/2014 03:40:53 PM   0 COMMENTS
Friday, November 12, 2010

Your Final Holiday Story-Time

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This is the last in our series of Daily Gold Nuggets explaining how storytelling through your emails, blog or Facebook posts will build better long term (buying) relationships with your customers than direct advertising.

This story should be sent out after Christmas, but before you take your usual winter vacation break.

You should be writing from home with friends and family around you. Share a special event or perhaps something funny that happened over the holiday. If your readers have followed the first 5 stories, they are already predisposed to following through to the end.

As mentioned previously, if your holiday was uneventful then recount a story from a previous year. Your story could also include your plans for New Years Eve festivities. Wish them the best conclusions of their holidays and a happy New Year....
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AT: 11/12/2010 09:06:56 AM   0 COMMENTS
Thursday, November 11, 2010

Using a Missed Mafia-Offer to Increase Long Term Readership

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This week's Daily Gold Nuggets explain that storytelling through your emails, blog or Facebook posts will build better long term (buying) relationships with your customers than direct advertising. This technique is usually only employable during this time of the year when your customers are more open-hearted to hear stories and share their own experiences.

The next story you share should be sent 7 to 10 days before Christmas. In it, share details about your customer holiday party or your office party. Of course, if you are not having one of those parties this year then you should simply reminisce moments from previous years.

If you held an in-store event, then share the photos and tell your readers how much your party-goers enjoyed themselves. Was there a gift exchange or a contest? Include those details, and use real n...
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AT: 11/11/2010 12:47:35 PM   0 COMMENTS
Tuesday, November 09, 2010

Building Your Social Media Personality

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We're continuing on the subject of building a social media persona to interact with your customers on a personal level. Your Facebook Business Page is where you build business relationships, introduce offers and engage customers. The one flaw with a business page is you have to continually interact with your fans to keep them interested in your business.

We know it's difficult to find the perfect balance between interaction and offers in all social media. We also know that many of you have personal accounts that you use for business. The strategy we started explaining yesterday will help build a level of trust with your customers. This type of trust will endure even if your customer doesn't hear from you for a while.

Let's continue explaining how to build that trust during the holiday season.

Since it's still ear...
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AT: 11/09/2010 12:13:23 PM   0 COMMENTS
Monday, November 08, 2010

Holiday Season Story Time

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The Holiday Season 2010 seems to have already started - last week in fact. TV commercials are already talking about pre-Black Friday sales, and "don't wait until Black Friday" specials.

You are about to enter your busiest 7 weeks of the year, and today is the Monday when you should start seeing a surge of traffic on your website. Every Monday from now through January should show a surge of traffic.

Other than holiday selling, something else happens during this time of year. People are much more open to personal bonding. It's part of the gift-giving season; it's why greeting cards are sent simply to say hello and it's why people want to get together in person. People are all inspired to open their hearts during this time of year.

We don't want to sounds like a Scrooge, but this is also when you can forge unbreakab...
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AT: 11/08/2010 11:21:27 AM   0 COMMENTS
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