The request has come far too often. I get a phone call from someone wanting to redesign their website. They tell me that their website is old, hasn't been updated, and they just want to start over.
Along with the request to redesign a website, I'm also usually told that they don't want to tell their current web programmer that they will be canceling service. Some business owners have decided that they want to file for a surprise divorce of their programmer.
Website usability is always a point of contention between visual website designers, data analysts, and website owners. The website owner always wants their website to look good, the designer is always trying to satisfy the owner, and the data analysts seems to always be in a losing position of 2 against 1.
Of course, then there's the uncomfortable situation some months later when the website owner is upset that the website is not driving more business the way they had hoped. Usually this is when ... VIEW FULL GOLD NUGGET
Next time you log into Google Analytics, take a look at your bounce rate. The jewelry websites we track range between 45% - 55% overall website bounce rate.
If your own bounce rate is below 45% then you are doing a much better job than the average jeweler.
As a reminder, the "Bounce Rate" is a measure of how many people first landed on your website, decided it was ugly/disorienting/wrong color/wrong size/misrepresented/etc. and they immediately click the Back Button in their browser.
Launched in March 2011, Google now gives individual users the ability to block results from your specific website. As first, this feature is not visible on the SERP. It becomes visible when you click one of the results and then click your browser's back button.
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