The request has come far too often. I get a phone call from someone wanting to redesign their website. They tell me that their website is old, hasn't been updated, and they just want to start over.
Along with the request to redesign a website, I'm also usually told that they don't want to tell their current web programmer that they will be canceling service. Some business owners have decided that they want to file for a surprise divorce of their programmer.
The other day, I was helping a business colleague of mine review a website design his customer gave him. For storytelling simplicity, I'll refer to my colleague as Joe and his customer as Sue. Although Joe doesn't work in the jewelry industry, the early steps in designing a website are very similar across all industries, and I bet all website programming companies have the same experience working with their customers.
Sue wants to open a brand new e-commerce store by December 1st. She already owns an old e-commerce store w... VIEW FULL GOLD NUGGET
We're continuing on our journey to explain the effects of Google's Panda Update and how it changes the way websites are examined and ranked.
Until Google unleashed their Panda on the web all website ranking was based on a mathematical model that measured clear quantitative items like:
* How many inbound links does a site have? * How many words are on each page of the site? * How many times are important keyword phrases used on the page? * Are your page titles written well?
As a SEO company, we will admit that it is easy to win in a mathematical numbers game if you know how to correctly count the numbers. Websites who have enough money to play the SEO numbers game rank well in Google all the time even though their websites might suck.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry