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Thursday, November 19, 2015

Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think

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Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think daily-golden-nugget-1389-50
Welcome to #ThrowbackThursday! Today I'm jumping back to a conversation about the troubles encountered when redesigning a website that I first covered in September 2011.

The process of redesigning a website can be broken into several different stages, including, but not limited to:
  1. Revaluation of website goals...
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AT: 11/19/2015 12:32:38 PM   0 COMMENTS
Tuesday, December 09, 2014

How To Avoid Business Decline During a Website Redesign

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How To Avoid Business Decline During a Website Redesign daily-golden-nugget-1142-17
The request has come far too often. I get a phone call from someone wanting to redesign their website. They tell me that their website is old, hasn't been updated, and they just want to start over.

Along with the request to redesign a website, I'm also usually told that they don't want to tell their current web programmer that they will be canceling service. Some business owners have decided that they want to file for a surprise divorce of their programmer.

While I can appreciate diss...
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AT: 12/09/2014 09:56:41 AM   0 COMMENTS
Thursday, September 11, 2014

Website Redesign Case Study

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Website Redesign Case Study daily-golden-nugget-1079-88
The other day, I was helping a business colleague of mine review a website design his customer gave him. For storytelling simplicity, I'll refer to my colleague as Joe and his customer as Sue. Although Joe doesn't work in the jewelry industry, the early steps in designing a website are very similar across all industries, and I bet all website programming companies have the same experience working with their customers.

Sue wants to open a brand new e-commerce store by December 1st. She already owns an old e-commerce store w...
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AT: 09/11/2014 08:24:52 AM   0 COMMENTS
Wednesday, August 20, 2014

Improve Your Website's Success With These 3 Methods

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Improve Your Websites Success With These 3 Methods 1664-daily-golden-nugget-1063
In yesterday's Daily Golden Nugget, I gave a list of four things that could improve the success of your website and how you use the internet.

Here's a quick refresher of those four:
1. Anticipate customer needs...
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AT: 08/20/2014 02:03:44 PM   0 COMMENTS
Wednesday, July 06, 2011

The Panda Sniffs Out Trusted Website Designs

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We're continuing on our journey to explain the effects of Google's Panda Update and how it changes the way websites are examined and ranked.

Until Google unleashed their Panda on the web all website ranking was based on a mathematical model that measured clear quantitative items like:

* How many inbound links does a site have?
* How many words are on each page of the site?
* How many times are important keyword phrases used on the page?
* Are your page titles written well?

As a SEO company, we will admit that it is easy to win in a mathematical numbers game if you know how to correctly count the numbers. Websites who have enough money to play the SEO numbers game rank well in Google all the time even though their websites might suck.

One of the most important numbers to play recently is counting t...
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AT: 07/06/2011 12:27:00 PM   0 COMMENTS
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