Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.
This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res... VIEW FULL GOLD NUGGET
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.
Are They Important Enough?
Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like... VIEW FULL GOLD NUGGET
This is the #FridayFlopFix website review where I take a critical look at a jeweler's website to find important mistakes and suggests ways to fix them. To kick off this week, I'm searching the "jewelry stores Longmont, CO" in Google. Here's a snapshot of the returned Google local listings:
How can you accurately decide when to post to social media when there are many reports, infographics, and varying online advice on what time of day and how often to post to social networks? So many contradictory reports make it difficult to know what advice is the best advice.
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.
Popular Screen Resolutions
1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol... VIEW FULL GOLD NUGGET
This is a pretty sad edition of #ThrowbackThursday. In fact, it's not even much of a throwback since I'm only jumping back 3 months to September 2015 to my explanation of how to share Google reviews to your website.
Testimonials and online business reviews are an important part of a customer's pre-screening process of you. While every online directory has a review system, arguably Yelp a... VIEW FULL GOLD NUGGET
Welcome to the 1,400th Daily Golden Nugget. In honor of reaching another "00" status, I'm returning back to the root topic of where these Nuggets began, which is an update on what's happening with Google Maps. It's become our own personal drinking game, so let's explore it again with a beverage of your choice.
During the last 5 months, Google has changed a tremendous amount with regard to how Search, Maps, and Google+ work together. It started with a large c... VIEW FULL GOLD NUGGET
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating... VIEW FULL GOLD NUGGET
The time needed to manage social media can easily eat up most of your day. Over the last few weeks, I've detailed a lot of social media tactics in this 2015 Holiday Run-Up series. If you've missed out on the discussion so far, then go back to the beginning here and catch up.
In today's #ThrowbackThursday, I'm jumping back to January 2014 to my directions on how to post to Google+. This is also a continuation of my special 2015 Holiday Run-Up series giving you the tactics you need to help boost your sales this upcoming season.
I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.
I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me... VIEW FULL GOLD NUGGET
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.
Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in... VIEW FULL GOLD NUGGET
Once again, the Daily Golden Nuggets have reached another milestone: 1300!
It was 1,300 weekdays ago that I wrote the first Nugget about Google Maps. In honor of my first topic, I now write about Google Maps and its subsequent incarnations ever since, and save them for these milestones.
The original Maps service has transformed several times through the years and had names like Local, Places, Local Business, and Google+ Local. Ever since Google started using Google+ to tie all its services together, the p... VIEW FULL GOLD NUGGET
Jennifer Shaheen, President of Technology Therapy Group was among those speakers chosen to present at the 2015 JCK Las Vegas show. Jennifer and I are industry colleagues and we share 99% of the same point of view about the internet and how retail jewelers should be using it for their marketing.
I was at a social media marketing meeting in New York City last month when someone asked if they should be posting the same photos and status update to every social network.
That was a good question, and there's no real straightforward answer. In reality, it depends if you have the same audience following you on all the social networks. If the same audience follows you on all networks, then they will get very bored very ... VIEW FULL GOLD NUGGET
Many retail jewelers still struggle managing the time it takes to promote themselves on social media. Unfortunately, even though you can hire an agency to manage your social accounts, the best way to engage your customers is to establish your brand's own online identity.
It's difficult to allocate the time needed to engage on social media amidst the daily routine needed to run a jewelry store. Instead of doing it all yourself, you could allow your employees to engage soc... VIEW FULL GOLD NUGGET
As the internet and online shopping have become more popular over the last few years, today, the first Monday after Thanksgiving and Black Friday, has earned the designation as Cyber Monday. This is the day when many e-commerce websites have 24 hour sales to lure shoppers to spend their money online instead of shopping in local stores.
Every year comScore.com reports the sales figures for different shopping days through the holiday season. Although the calendar date of Cyber Monday changes ever... VIEW FULL GOLD NUGGET
This is the last part in my 7-part Daily Golden Nugget series on Google My Business. The links to the first 6 parts are at the bottom of today's edition.
As the Google services have become more complicated, the user interfaces to manage them have become equally complicated. Many users have given up on managing their accounts while others have screamed for help. Google hears those screams and is working through their different services to give business owners a way to share editing rights to consultants that you hire to help.
Content creation is a continual task for every website owner. It can also be a very challenging task to come up with new content all the time without suffering from mental burnout or writer's block. That burnout will have a bad effect on your long term SEO, so it needs to be prevented.
One way to prevent content creation burnout is to spread the task around between several employees on your sales staff. Remember that website content isn't just blog posts. Content... VIEW FULL GOLD NUGGET
Although I'd like nothing more than for every jeweler to manage their own social media accounts, the truth is that many business owners don't, or can't do it. I'm told many reasons why they can't, like not having enough time, or not knowing where to start, or how to do it, or even which social network they should be using.
Small business owners always seem to struggle trying to balance the time they spend working in their store, managing back office paperwork, and growing the business. It's very difficult to achieve the perfect balance of spending time with each of these tasks if no one showed you how to do it correctly in the first place.
Occasionally, you will find a small business success story in the news, and perhaps you wonder how they achieved their success. From my own personal experience,... VIEW FULL GOLD NUGGET
In this edition of Google+ Monday Golden Nugget, I need to explain some Google+ commenting etiquette. In fact, the type of etiquette you should be practicing on Google+ is the same type of good etiquette you should be employing on other social networks and when leaving comments on blogs.
Simply said, you should never spam someone's social share. "Spamming" isn't just for emails; it also applies to an unwanted solicitation as a comment on a social post, or on a blog post. This is referred to as "comm... VIEW FULL GOLD NUGGET
The discussion of today's Daily Golden Nugget was requested more than a year ago by a few of my daily readers, but it wasn't until recently that I could provide the correct answer to it.
The topic is how to use Google Places for Business if you are a personal jeweler or a jewelry professional working out of your house. Personal security is usually a bigger factor for these types of jewelers since they will often carry styles with them when visiting clients. ... VIEW FULL GOLD NUGGET
Ever since Google started hiding keywords from their Analytics reports, it's been harder and harder for marketing professionals and business owners to figure out what keywords customers search for when they find your website.
That's how it all began way back on Monday, July 26, 2010 with the first Daily Golden Nugget I wrote. It was only 147 words because, after all, it was only supposed to be a "nugget" of information. Many nuggets are now 10 times tha... VIEW FULL GOLD NUGGET
In the past, I've expressed my point of view that Google+ seemed to be a more intellectually stimulating social network than its direct competitor, Facebook.
Many users in the early days of Google+ were more technical and built relationships with other technically savvy people. Those relationships were built through +1s and thoughtful commenting on social posts. There were few internet memes and jokes shared on Google+ in the early days.
This is the Google+ Monday edition of the Daily Golden Nugget. Each Monday this year, I've been explaining different aspects of Google+ and how they can be used in the jewelry industry, and today I'm going to tell you about Google+ Hangouts.
The "Hangout" is Google's live conferencing system that incorporates chat messaging, video conferencing, and even telephone calls. Even though it includes all three methods, it's the video Hangout that has grown most popular. No other social network has a video conferencing system l... VIEW FULL GOLD NUGGET
The internet would be a boring place without all the animated cat graphics we see on social media.
Just a few years ago, animated GIFs were thought of as child's play. Facebook didn't support them and many people remember how bad MySpace and older websites looked with the overabundance of blinking, glittery animated GIFs.
For those of you who weren't online in the 90's, let me tell you that animated images were so popular that every website was flickering, moving, waving, or sparkl... VIEW FULL GOLD NUGGET
The Second Annual MJSA ConFab Conference was held at the Fashion Institute of Technology in New York City on November 3, 2013. The conference was attended by jewelry design students, aspiring jewelry designers, and seasoned jewelers who already design their own jewelry. There were 5 sessions on topics that would help attendees increase their profits. I was... VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget I'm going to share a short case study about a recent experience with Google Places and Google+ Local. If you've ever edited and verified your own Google Places listing then this is a must read. If you've never edited your Google Places or Google+ Local then it's even more important that you read this.
I'm pretty strict about verifying Google Places accounts and maintaining that information for my clients. Over the years I've had to verify them with post cards... VIEW FULL GOLD NUGGET
It's happen ending even if you don't realize it, and if you realize I sure hope you are taking steps to accept it and use it for your benefit.
The internet is changing rapidly and it's because of mobile technology. You should be aware of the subtle differences between mobile technologies so you can continue to compete in this new age of business.
Step 5: Setting Up Your Google+ Page Now we need to set up your Google+ Page from within Google+. Navigate over to your Google+ profile home page at https://plus.google.com/. On the left side of the screen you will see a bunch of gray icons that says Profile, Explore, Photos, etc. Click the icon that says ... VIEW FULL GOLD NUGGET
Here's a regular routine for the online marketing process of your jewelry website, or brick and mortar jewelry store...
You share status updates on Facebook and hope to gain new fans. Maybe one day those fans will click over to your website to see the jewelry you sell.
You share on Google+ knowing that it will help influence the Google SERP. Maybe one day someone will actually search a phrase you posted on Google+ and click over to your website to see the jewelry you sell.
You create quippy remarks for a 140 character Tweet and flood your Twitter account. You hope that eventually someone will see your #jewelry or #engagement #ring hash tags and click over to your website to see the jewelry you sell.
You set up a WordPress blog and post regular entertainment news or monthly updates about birthstones. This pr... VIEW FULL GOLD NUGGET
Today we've got some updates from the world of Google products and how we foresee them relating together to your benefit.
First, let's check in on Google Places, and if you're playing the jWAG drinking game, it's time to take a shot.
Some time in early 2011, Google took away much of the search engine optimization power you had in Places. They disabled several of the built-in fields and limited the information appearing on your jewelry store's Places Page. They claimed it wasn't a permanent change, and that might be what they thought at the time.
It now looks like Google Places is slowly being diminished in its importance. In July 2011, we suggested that your Google Places account and the Google+ Business page would eventually merge. Google+ was given a huge boost in importance when G+ posts started appearing in th... VIEW FULL GOLD NUGGET
It's 3 days before the big kickoff of the 2011 Holiday Season and we're hoping you are all set with your online marketing. Today's topic will help you set up a last-minute local internet presence.
We're going to give you some pointers on setting up your Google+ Page. The Google+ Page and Google Places Page are two different website properties, and you will need to manage both right now. Google has hinted that Google+ will eventually absorb the features of Google Places, but let's not hold our breath on that today. Instead we need to deal with 2 Google business profiles for your jewelry store.
Google+ Pages will help you win your local market, so you need to step up and get this done. Google+ Pages will be important for you because they are already showing up in the Google SERP. Here's an excerpt from the Google+ Pages... VIEW FULL GOLD NUGGET
Yesterday Google announced their Google+ (that's Google Plus) service which looks like their first large step into competing with Facebook. They also announced a major design change to all the Google services.
It seems Google did some heavy usability studies and we're going to take this opportunity to explain what they did, compare it to what we've previously said about usability, and perhaps you can learn something new.
We use the phrase "website usability studies" when referring to all the research that shows us how a person uses a website. This includes watching how they move the around the screen, what they click on, testing the same words in different colors, and changing images to see if one image is better than another.
Ultimately the usability studies tell us "what get's the click" so we can correctly design ... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry