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Wednesday, November 19, 2014

Google My Business: Managers

Google My Business: Managers daily-golden-nugget-1128-0
This is the last part in my 7-part Daily Golden Nugget series on Google My Business. The links to the first 6 parts are at the bottom of today's edition.

As the Google services have become more complicated, the user interfaces to manage them have become equally complicated. Many users have given up on managing their accounts while others have screamed for help. Google hears those screams and is working through their different services to give business owners a way to share editing rights to consultants that you hire to help.

These are the s...

AT: 11/19/2014 07:38:08 AM   0 COMMENTS
Thursday, November 24, 2011

Thankful +Page Poll Ideas for Jewelers

To all of you reading this in the United States, we wish you a Happy Thanksgiving and thank you for reading. And to all of you around the world, we'd still like to say thank you for being loyal followers of our Daily Golden Nuggets.

According to recorded network traffic from the past few years, today will be the lowest volume of internet usage during the holiday season. Christmas Day is the next lowest traffic volume day followed by Daylight Savings, which happened for the U.S. back at the beginning of the month.

It's pretty early in the morning here on the East Coast of the US and we have to get our own turkey in the oven soon, so we'll make this Nugget very short.

The Google+ project is very young; in fact it's still in beta testing with frequent bugs. There are several user forums where feedback is given to the ...

AT: 11/24/2011 02:50:27 AM   0 COMMENTS
Wednesday, November 23, 2011

Google+ Page Photo Album Ideas for Jewelers

It's the day before Thanksgiving in the USA and while many of our readers are thinking about stuffing their turkeys, we'd like to talk about ways to avoid stuffing your Google+ Stream with over-shared photos.

Google+ created a nice marriage with Picasa photo albums and the easy to use functionality of Google's image search. You can easily upload 1 photo at a time in a shared post or you can upload multiple images at a time to your photo albums.

Unless you make a living in photography, sharing every one of your photos to your +Page Stream might start to annoy your readers. In the past we've recommended taking photos of newly arriving jewelry with your smartphone and uploading them to Facebook. The idea there was to upload 1 or 2 photos at a time, but organizing your photos on your +Page seems like it will be a lot easier.<...

AT: 11/23/2011 12:54:37 AM   0 COMMENTS
Tuesday, November 22, 2011

Google+ Page Intro to Circles for Jewelers

The built-in Circle feature of Google+ gives all of us a new way to provide specialty information to customers who want it.

In case you are not aware of how Google+ works yet, let's explain that a Google+ Circle is the terminology and process of organizing your friends, family, and customers into specific groups. The information you post to Google+ can then be shared with the public or with specific Circles so only those Circle members can see it.

If you are interested in the greatest SEO value, then all your Google+ Page posts need to be shared to the "Public." But to create a personalized experience you will need to create a special, personalized experience for your +Page followers. Since Circles allow you to group followers of your Page into smaller audiences, you can then share specific messages with specific groups t...

AT: 11/22/2011 01:53:15 AM   0 COMMENTS
Monday, November 21, 2011

Google+ Page Setup for Jewelers

It's 3 days before the big kickoff of the 2011 Holiday Season and we're hoping you are all set with your online marketing. Today's topic will help you set up a last-minute local internet presence.

We're going to give you some pointers on setting up your Google+ Page. The Google+ Page and Google Places Page are two different website properties, and you will need to manage both right now. Google has hinted that Google+ will eventually absorb the features of Google Places, but let's not hold our breath on that today. Instead we need to deal with 2 Google business profiles for your jewelry store.

Google+ Pages will help you win your local market, so you need to step up and get this done. Google+ Pages will be important for you because they are already showing up in the Google SERP. Here's an excerpt from the Google+ Pages...

AT: 11/21/2011 11:51:16 PM   0 COMMENTS
Wednesday, July 13, 2011

Huddles and Hangouts: Useful Google Plus Features for Jewelers?

Google Plus continues to dominate tech news on many websites as Google publishes new tweaks of the service every day. I've been reading and testing to figure out how and why you, as a retail jewelry store owner, should get involved in Google+.

I suppose I should tell you about the video chat feature called a Hangout. Google gave us a brand new way to video conference between people. This feature allows you to video conference up to 9 friends to communicate directly through your webcam.

In a Hangout, you can all see each other in small thumbnail videos while the person talking is presented in a larger video window. The Hangout also has a chat, and a way to watch YouTube videos together.

It's quite fascinating and I know I'll find it useful when I want to hold a conference with my team when I'm traveling, but at the...

AT: 07/13/2011 01:25:22 PM   0 COMMENTS
Tuesday, July 12, 2011

Google+ Circles for Jewelers

During the jWAG Live 1 event, I was approached by John S. Cryan IV who stated, "Matt, you seem to be a Google Lover," to which I replied, "my data tells me more than 95% of jewelry store traffic comes from Google, so why shouldn't I be?"

As of today, the statistic is down to 89.7% with Yahoo holding on at 4.2% and Bing up to 3.8%.

89.7% of traffic is a lot, and that's why the Google+ Project is going to be so valuable for jewelry stores. It's going to be very easy to attract customers from some other area of Google right into your Plus account.

It seems like the invitation feature for Google+ is still working, so just reply to this post if you'd like me to send an invite. When you get the invite, DO NOT create a business account. Business accounts are not available yet. You need to do this as yourself.


AT: 07/12/2011 11:47:56 AM   0 COMMENTS
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