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Friday, July 08, 2016

Happy Jewelers #FridayFlopFix Website Review

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Happy Jewelers FridayFlopFix Website Review daily-golden-nugget-1512-39
Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.

This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res...
VIEW FULL GOLD NUGGET


AT: 07/08/2016 11:03:44 AM   0 COMMENTS
Monday, April 18, 2016

Should Social Links Be In A Website Header Or Footer?

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Should Social Links In A Website Header Or Footer? daily-golden-nugget-1496-69
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.

Are They Important Enough?


Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like...
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AT: 04/18/2016 12:44:44 PM   0 COMMENTS
Friday, April 08, 2016

The Gold Market Jewelers #FridayFlopFix Review

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The Gold Market Jewelers FridayFlopFix Review daily-golden-nugget-1490-11
This is the #FridayFlopFix website review where I take a critical look at a jeweler's website to find important mistakes and suggests ways to fix them. To kick off this week, I'm searching the "jewelry stores Longmont, CO" in Google. Here's a snapshot of the returned Google local listings:

The Gold Market Jewelers FridayFlopFix Review 1490-jewelry-stores-longmont-co-serp-75VIEW FULL GOLD NUGGET


AT: 04/08/2016 12:40:54 PM   0 COMMENTS
Tuesday, April 05, 2016

You Must Figure Out The Best Time Of Day To Post To Social Media

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You Must Figure Out The Best Time Of Day To Post To Social Media daily-golden-nugget-1487-43
How can you accurately decide when to post to social media when there are many reports, infographics, and varying online advice on what time of day and how often to post to social networks? So many contradictory reports make it difficult to know what advice is the best advice.

There are plenty of infographics that show the alleged best times to post on social media and the VIEW FULL GOLD NUGGET


AT: 04/05/2016 12:14:44 PM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

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Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Monday, February 15, 2016

Top 10 Daily Golden Nuggets of All Time

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Top 10 Daily Golden Nuggets of All Time daily-golden-nugget-1451-43
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.

Popular Screen Resolutions


1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol...
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AT: 02/15/2016 09:58:17 AM   0 COMMENTS
Thursday, December 10, 2015

Google+ and Google Reviews Are Dead #TBT

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Google+ and Google Reviews Are Dead TBT daily-golden-nugget-1404-94
This is a pretty sad edition of #ThrowbackThursday. In fact, it's not even much of a throwback since I'm only jumping back 3 months to September 2015 to my explanation of how to share Google reviews to your website.

Testimonials and online business reviews are an important part of a customer's pre-screening process of you. While every online directory has a review system, arguably Yelp a...
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AT: 12/10/2015 10:27:08 AM   0 COMMENTS
Friday, December 04, 2015

Changes to Google Maps Results and Google+ Business Listings

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Changes to Google Maps Results and Google+ Business Listings daily-golden-nugget-1400-10
Welcome to the 1,400th Daily Golden Nugget. In honor of reaching another "00" status, I'm returning back to the root topic of where these Nuggets began, which is an update on what's happening with Google Maps. It's become our own personal drinking game, so let's explore it again with a beverage of your choice.

During the last 5 months, Google has changed a tremendous amount with regard to how Search, Maps, and Google+ work together. It started with a large c...
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AT: 12/04/2015 02:03:18 PM   0 COMMENTS
Monday, October 26, 2015

2015 Holiday Run-Up Summations

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2015 Holiday Run-Up Summations daily-golden-nugget-1371-26
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating...
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AT: 10/26/2015 08:40:32 AM   0 COMMENTS
Monday, October 19, 2015

Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up

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Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up daily-golden-nugget-1366-51
The time needed to manage social media can easily eat up most of your day. Over the last few weeks, I've detailed a lot of social media tactics in this 2015 Holiday Run-Up series. If you've missed out on the discussion so far, then go back to the beginning here and catch up.

As I've detailed steps for VIEW FULL GOLD NUGGET


AT: 10/19/2015 09:41:14 AM   0 COMMENTS
Thursday, October 15, 2015

Why To Post To Google+ #TBT: 2015 Holiday Run-Up

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Why To Post To Google+ TBT: 2015 Holiday Run-Up daily-golden-nugget-1364-67
In today's #ThrowbackThursday, I'm jumping back to January 2014 to my directions on how to post to Google+. This is also a continuation of my special 2015 Holiday Run-Up series giving you the tactics you need to help boost your sales this upcoming season.

I've already given you steps and tactics for VIEW FULL GOLD NUGGET


AT: 10/15/2015 11:15:17 AM   0 COMMENTS
Wednesday, September 02, 2015

How To Share Google Business Reviews To Your Website

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How To Share Google Business Reviews To Your Website daily-golden-nugget-1333-99
PLEASE NOTE: The new version of Google+ launched on November 17, 2015 no longer supports the ability to share reviews. This Daily Golden Nugget is defunct, but saved here for archival purposes.

The other day, I explained how Google+ has been completely disconnected from Google's local search results. When Google built Google+, they wanted...
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AT: 09/02/2015 09:36:31 AM   0 COMMENTS
Monday, August 31, 2015

Implications of Google Local 3-Pack replacing the Google+ Local 7-Pack

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Implications of Google Local 3-Pack replacing the Google+ Local 7-Pack daily-golden-nugget-1331-59
Back on July 10, 2015, I reported seeing a very different looking version of the Google Local search results in my Friday website review here. I was a little disturbed by the appearance of that mobile design and I'm now saddened to report that...
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AT: 08/31/2015 09:31:29 AM   0 COMMENTS
Tuesday, August 04, 2015

Don't Sell Over Social; Just Build Connections

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Dont Sell Over Social; Just Build Connections daily-golden-nugget-1312-49
I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.

I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me...
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AT: 08/04/2015 08:37:15 AM   0 COMMENTS
Monday, July 27, 2015

Managing Social Media: Business Strategy Made Easy

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Managing Social Media: Business Strategy Made Easy daily-golden-nugget-1306-37
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.

Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in...
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AT: 07/27/2015 07:03:31 AM   0 COMMENTS
Friday, July 17, 2015

Google My Business Smartphone App

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Google My Business Smartphone App daily-golden-nugget-1300-16
Once again, the Daily Golden Nuggets have reached another milestone: 1300!

It was 1,300 weekdays ago that I wrote the first Nugget about Google Maps. In honor of my first topic, I now write about Google Maps and its subsequent incarnations ever since, and save them for these milestones.

The original Maps service has transformed several times through the years and had names like Local, Places, Local Business, and Google+ Local. Ever since Google started using Google+ to tie all its services together, the p...
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AT: 07/17/2015 11:24:51 AM   0 COMMENTS
Tuesday, June 09, 2015

JCK Talks 2015: Introduction to Multichannel Marketing for Retail

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JCK Talks 2015: Introduction to Multichannel Marketing for Retail daily-golden-nugget-1272-43
Jennifer Shaheen, President of Technology Therapy Group was among those speakers chosen to present at the 2015 JCK Las Vegas show. Jennifer and I are industry colleagues and we share 99% of the same point of view about the internet and how retail jewelers should be using it for their marketing.

I've seen Jennifer present at ...
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AT: 06/09/2015 09:44:38 AM   0 COMMENTS
Monday, June 01, 2015

Create Marketing Campaigns That Allow For Natural Discovery of the Full Message

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Create Marketing Campaigns That Allow For Natural Discovery of the Full Message daily-golden-nugget-1266-23
I was at a social media marketing meeting in New York City last month when someone asked if they should be posting the same photos and status update to every social network.

That was a good question, and there's no real straightforward answer. In reality, it depends if you have the same audience following you on all the social networks. If the same audience follows you on all networks, then they will get very bored very ...
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AT: 06/01/2015 06:48:06 AM   0 COMMENTS
Monday, March 16, 2015

10 Ground Rules For Employees When Using Social Media

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10 Ground Rules For Employees When Using Social Media daily-golden-nugget-1211-39
Many retail jewelers still struggle managing the time it takes to promote themselves on social media. Unfortunately, even though you can hire an agency to manage your social accounts, the best way to engage your customers is to establish your brand's own online identity.

It's difficult to allocate the time needed to engage on social media amidst the daily routine needed to run a jewelry store. Instead of doing it all yourself, you could allow your employees to engage soc...
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AT: 03/16/2015 07:10:04 AM   0 COMMENTS
Monday, December 01, 2014

How To Drive Website Traffic and Sales on Cyber Monday

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How To Drive Website Traffic and Sales on Cyber Monday daily-golden-nugget-1136-28
As the internet and online shopping have become more popular over the last few years, today, the first Monday after Thanksgiving and Black Friday, has earned the designation as Cyber Monday. This is the day when many e-commerce websites have 24 hour sales to lure shoppers to spend their money online instead of shopping in local stores.

Every year comScore.com reports the sales figures for different shopping days through the holiday season. Although the calendar date of Cyber Monday changes ever...
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AT: 12/01/2014 08:06:16 AM   0 COMMENTS
Wednesday, November 19, 2014

Google My Business: Managers

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Google My Business: Managers daily-golden-nugget-1128-0
This is the last part in my 7-part Daily Golden Nugget series on Google My Business. The links to the first 6 parts are at the bottom of today's edition.

As the Google services have become more complicated, the user interfaces to manage them have become equally complicated. Many users have given up on managing their accounts while others have screamed for help. Google hears those screams and is working through their different services to give business owners a way to share editing rights to consultants that you hire to help.

These are the s...
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AT: 11/19/2014 07:38:08 AM   0 COMMENTS
Tuesday, November 04, 2014

Google My Business: Insights Reports - Part 2

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Google My Business: Insights Reports - Part 2 daily-golden-nugget-1117-17
This is Daily Golden Nugget part-2 explaining how to read your Google "My Business Insights." Take a look at yesterday's Nugget to get up to speed before reading this one.

Insights Engagement Reports



Here's a screen shot of the Insights Engagement report:
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AT: 11/04/2014 12:29:26 PM   0 COMMENTS
Monday, September 29, 2014

Planning the Online Tracking Needed to Help Sell Your Products

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Planning the Online Tracking Needed to Help Sell Your Products daily-golden-nugget-1091-23
Throughout all of last week, I've been laying the groundwork for a complete holiday 2014 marketing plan that you can use to promote a chosen suite of items.

Here a recap:

1. You need to select some items that you'll use in your holiday promotions. Read this to find out how to select the best items.

2. You then need to plan your o...
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AT: 09/29/2014 08:52:49 AM   0 COMMENTS
Wednesday, September 10, 2014

Share the Content Creation Burden and Then Share Socially

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Share the Content Creation Burden and Then Share Socially daily-golden-nugget-1078-56
Content creation is a continual task for every website owner. It can also be a very challenging task to come up with new content all the time without suffering from mental burnout or writer's block. That burnout will have a bad effect on your long term SEO, so it needs to be prevented.

One way to prevent content creation burnout is to spread the task around between several employees on your sales staff. Remember that website content isn't just blog posts. Content...
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AT: 09/10/2014 07:44:50 AM   0 COMMENTS
Tuesday, September 02, 2014

Google Beheaded Authorship

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Google Beheaded Authorship 4116-daily-golden-nugget-1072
Google's done it again. Off with the author's head!

Over the past four years I have written about many online marketing topics and website procedures that are no longer valid. Social networks, review websites, and SEO techniques are forever in flux.

Facebook has changed or removed many of the features I've written about, but not nearly as many times as Google has changed since my Daily Nuggets began.

Most of the time, Google quietly changes their search algorithm features without telling anyone. But there...
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AT: 09/02/2014 11:49:20 AM   0 COMMENTS
Monday, August 18, 2014

Don't Hire a Social Media Management Agency While Blindfolded

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Dont Hire a Social Media Management Agency While Blindfolded 773-daily-golden-nugget-1061
Although I'd like nothing more than for every jeweler to manage their own social media accounts, the truth is that many business owners don't, or can't do it. I'm told many reasons why they can't, like not having enough time, or not knowing where to start, or how to do it, or even which social network they should be using.

And which social network should you be using VIEW FULL GOLD NUGGET


AT: 08/18/2014 10:48:40 AM   0 COMMENTS
Monday, July 14, 2014

Wixon Jewelers: 2014 Small Business of the Year

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Wixon Jewelers: 2014 Small Business of the Year 6059-daily-golden-nugget-1036
Small business owners always seem to struggle trying to balance the time they spend working in their store, managing back office paperwork, and growing the business. It's very difficult to achieve the perfect balance of spending time with each of these tasks if no one showed you how to do it correctly in the first place.

Occasionally, you will find a small business success story in the news, and perhaps you wonder how they achieved their success. From my own personal experience,...
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AT: 07/14/2014 09:22:05 AM   0 COMMENTS
Monday, June 09, 2014

Dealing with Google+ comment spam...

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Dealing with Google+ comment spam... 6413-daily-golden-nugget-1011
In this edition of Google+ Monday Golden Nugget, I need to explain some Google+ commenting etiquette. In fact, the type of etiquette you should be practicing on Google+ is the same type of good etiquette you should be employing on other social networks and when leaving comments on blogs.

Simply said, you should never spam someone's social share. "Spamming" isn't just for emails; it also applies to an unwanted solicitation as a comment on a social post, or on a blog post. This is referred to as "comm...
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AT: 06/09/2014 12:09:23 PM   0 COMMENTS
Monday, June 02, 2014

Avoid Spamming Through Google Plus Email Notifications

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 Avoid Spamming Through Google Plus Email Notifications 20-daily-golden-nugget-1006
Each social network has their own notification settings where you control how you should be notified when someone shares content.

On the smartphone, you have the ability to set the social networks to push a notification directly to your screen. These pop-up notifications will appear in front of whatever application you are running at the time.

You also have the ability to trigger an email notification to be sent whenever someone mentions your name, or sends a message directly t...
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AT: 06/02/2014 02:10:00 PM   0 COMMENTS
Thursday, May 22, 2014

Google Places for Business Settings for Personal Jewelers

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Google Places for Business Settings for Personal Jewelers 3872-daily-golden-nugget-999

The discussion of today's Daily Golden Nugget was requested more than a year ago by a few of my daily readers, but it wasn't until recently that I could provide the correct answer to it.

The topic is how to use Google Places for Business if you are a personal jeweler or a jewelry professional working out of your house. Personal security is usually a bigger factor for these types of jewelers since they will often carry styles with them when visiting clients. ...
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AT: 05/22/2014 10:54:33 AM   0 COMMENTS
Tuesday, May 20, 2014

Business Query Data and Other Valuable Insights Inside Google Places

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Business Query Data and Other Valuable Insights Inside Google Places 2020-daily-golden-nugget-997

Ever since Google started hiding keywords from their Analytics reports, it's been harder and harder for marketing professionals and business owners to figure out what keywords customers search for when they find your website.

Within Google Webmaster Tools, you can find the VIEW FULL GOLD NUGGET


AT: 05/20/2014 11:48:42 AM   0 COMMENTS
Monday, May 12, 2014

Business listing migration from Google Places into Google Places for Business

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Business listing migration from Google Places into Google Places for Business 2396-daily-golden-nugget-991

"Google Maps will drive visitors directly to your doorstep."

That's how it all began way back on Monday, July 26, 2010 with the first Daily Golden Nugget I wrote. It was only 147 words because, after all, it was only supposed to be a "nugget" of information. Many nuggets are now 10 times tha...
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AT: 05/12/2014 02:20:55 PM   0 COMMENTS
Monday, May 05, 2014

Google+ posting as a profile or page...

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Google+ posting as a profile or page... 2655-daily-golden-nugget-986

In this edition of the Google+ Monday Daily Golden Nugget, I will give you some examples of when to use a Profile vs. when to use a Page on Google+.

Your Google+ Page is where you should establish your corporate identity and your Google+ Profile is where you will be your...
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AT: 05/05/2014 10:37:59 AM   0 COMMENTS
Monday, April 21, 2014

Thoughtful Sharing of Blogs on Google+

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Thoughtful Sharing of Blogs on Google+ 3372-daily-golden-nugget-976In the past, I've expressed my point of view that Google+ seemed to be a more intellectually stimulating social network than its direct competitor, Facebook.

Many users in the early days of Google+ were more technical and built relationships with other technically savvy people. Those relationships were built through +1s and thoughtful commenting on social posts. There were few internet memes and jokes shared on Google+ in the early days.

But that's changed now that the social network has matured ...
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AT: 04/21/2014 02:12:45 AM   0 COMMENTS
Monday, April 14, 2014

Google+ Hangouts for Jewelers

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Google+ Hangouts for Jewelers 6422-daily-golden-nugget-971This is the Google+ Monday edition of the Daily Golden Nugget. Each Monday this year, I've been explaining different aspects of Google+ and how they can be used in the jewelry industry, and today I'm going to tell you about Google+ Hangouts.

The "Hangout" is Google's live conferencing system that incorporates chat messaging, video conferencing, and even telephone calls. Even though it includes all three methods, it's the video Hangout that has grown most popular. No other social network has a video conferencing system l...
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AT: 04/14/2014 11:23:42 PM   0 COMMENTS
Tuesday, April 08, 2014

Using Animated GIFs To Attract Social Attention

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Using Animated GIFs To Attract Social Attention 447-daily-golden-nugget-967The internet would be a boring place without all the animated cat graphics we see on social media.

Just a few years ago, animated GIFs were thought of as child's play. Facebook didn't support them and many people remember how bad MySpace and older websites looked with the overabundance of blinking, glittery animated GIFs.

For those of you who weren't online in the 90's, let me tell you that animated images were so popular that every website was flickering, moving, waving, or sparkl...
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AT: 04/08/2014 10:52:52 PM   0 COMMENTS
Monday, April 07, 2014

Setting Up Google Plus Badges for Your Website

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Setting Up Google Plus Badges for Your Website 7165-daily-golden-nugget-966In last week's Google+ Monday edition of the Daily Golden Nugget, I explained how to set up a new Google+ Business page. In this edition I'll show you how simple it is to create a badge for your Google+ Page that you can put on your website.

First off, let me explain what a "badge" is. It's simply the widget that you place on your website which allows people to either fo...
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AT: 04/07/2014 09:16:18 PM   0 COMMENTS
Monday, March 31, 2014

How-To Create a New Google+ Page for Non-Local Businesses

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How-To Create a New Google+ Page for Non-Local Businesses 876-daily-golden-nugget-961This is the Google+ Monday edition of the Daily Golden Nugget. Today I'll explain how you can set up a Google+ Business Page. You will use the procedure explained today if you DO NOT have a brick and mortar store. For those with a B&M store you should refer back to this 2-part Nugget here.

Again, the setup explained in this Nugget is good for businesses without physi...
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AT: 03/31/2014 10:52:43 PM   0 COMMENTS
Monday, March 24, 2014

Introduction to Google Plus Communities

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Introduction to Google Plus Communities 5715-daily-golden-nugget-956This is the Monday Google+ edition of the Daily Golden Nugget. Today, I'd like to introduce the Google+ Communities, what they are, how and why to get involved, and eventually what you could do with them yourself.

The Google+ Communities give you an easy way to find other people with similar interests. There are thousands of communities on a many topics, and even multiple communities on the same or similar topics.

Joining one of the communities is like joining a networking group. You should ...
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AT: 03/24/2014 08:26:11 PM   0 COMMENTS
Monday, March 17, 2014

Setting up you Google Plus Profile Introduction

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Setting up you Google Plus Profile Introduction 9393-daily-golden-nugget-951It's the Google+ Monday edition of the Daily Golden Nugget! If you are new to Google+, you should check out every one of my Monday Nuggets since the beginning of 2014 for newbie guidance.

Today, I'd like to give some advice on how to set up your Google+ Profile.

I waited 10 weeks to give you this profile introduction because I wanted you to jump right in and get your feet wet on Google+ with all the other early pointers first.

I don't know about you, but I hate it every t...
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AT: 03/17/2014 05:09:57 PM   0 COMMENTS
Monday, March 10, 2014

Jewelers Should Deactivate Google+ Location Settings

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Jewelers Should Deactivate Google+ Location Settings 9837-daily-golden-nugget-946Last week I reviewed some important security settings for Facebook Tagging which made me realize I should cover some important security settings for Google+ as well.

In this edition of the Google+ Monday Golden Nugget, I'm going to show you how to disable how your smartphone reports your current location so no one can physically track you.

I'm assuming you've alre...
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AT: 03/10/2014 09:29:03 PM   0 COMMENTS
Monday, March 03, 2014

Understanding How To +Mention Someone in a Google+ Comment

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Understanding How To +Mention Someone in a Google+ Comment 1026-daily-golden-nugget-941In this issue of the Google+ Monday Nugget, I'll explain what you need to know about commenting on Google+ and how it relates to Facebook.

Google+ lets you select your circles of friends to share a post to, or to share it to the public. Unless you disable the ability to comment and reshare, which I'll have to explain in a future Nugget, anyone you share to is allowed to comment on the post. Likewise, you can comment on a post that someone shares with you or to the...
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AT: 03/03/2014 08:43:01 PM   0 COMMENTS
Monday, February 24, 2014

How to Get Started on Google Plus on Your First Day

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How to Get Started on Google Plus on Your First Day 3826-daily-golden-nugget-936Google+ can be a lonely place if you don't have people to follow. For today's Google+ Monday I created a special brand new user account on Google+ to show you how to get started.

To get started on Google+, you should visit this page here https://plus.google.com/u/0/up/start/ to set up your account. I'm not going to explain the steps for the initial account setup, but let me show you how boring Google+ is when ...
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AT: 02/24/2014 10:39:06 PM   0 COMMENTS
Monday, February 17, 2014

Giving Google Plus Credit Where Credit is Due

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Giving Google Plus Credit Where Credit is Due 3269-daily-golden-nugget-931In this edition of my Google+ Monday Nuggets, I'm going to cover one of the basic etiquettes that evolved on that social network.

As one of the early adopters of Google+, during those early months I always found myself a little overwhelmed by the amount of different knowledge that was being shared. If you've ever been overwhelmed by one of my Nuggets, you should know what I'm talking about.

Google+ originally opened by invitation-only and those early invitations were sent to the fr...
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AT: 02/17/2014 08:45:20 AM   0 COMMENTS
Monday, February 10, 2014

Sharing to Specific People on Google Plus

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Sharing to Specific People on Google Plus 2446-daily-golden-nugget-926In this edition of Google+ Monday I'm going to explain the difference between sharing directly to specific people on Google+ and Facebook.

We're starting with the social network you are probably most familiar with... Facebook.

To share one of your Facebook status updates with a specific person, you would have to click the Share With drop down button and select Custom. From there, you click the next drop down option to select the people or lists to share with and select "Specific people or L...
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AT: 02/10/2014 03:42:43 AM   0 COMMENTS
Monday, February 03, 2014

Using Google Plus Circles for Flexible Sharing

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Using Google Plus Circles for Flexible Sharing 5337-daily-golden-nugget-921For this edition of Google+ Monday, I'm going to show you the different options for sharing information to the public and people in your circles.

Last Monday's Nugget I covered how to find and add people to your Google+ Circles, but I left out some important concepts of how you should be sharing to your circles.

Here's how you do it:

STEP 1.

Go to your Google...
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AT: 02/03/2014 07:25:49 PM   0 COMMENTS
Monday, January 27, 2014

Adding People to Your Circles on Google Plus

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Adding People to Your Circles on Google Plus 1797-daily-golden-nugget-916When Google set out to create a new social network, they wanted to give people a new way to share their favorite things. At the time of Google+'s inception in the late 2010 time frame, Facebook was the most popular social network and they had, in my opinion, some strange policies with how the stuff you shared would be viewed by your friends.

At the time, Facebook's policies on sharing made it very difficult for users to share stuff with their friends without it being seen publicly. This spec...
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AT: 01/27/2014 03:45:23 PM   0 COMMENTS
Monday, January 20, 2014

Google Plus Post Sharing Procedure

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Google Plus Post Sharing Procedure 9950-daily-golden-nugget-911In this week's edition of Google+ Golden Nugget Mondays, I'm going to explain how to start sharing content to Google+. Everything you share to Google+ is indexed by Google's Search pretty quickly, so even before you understand all the hows and whys of Google+, and being friends with people on Google+, you can still benefit from sharing content.

You have the ability to share content into Google+ through several different ways. The primary way to do it is by logging into your account and going to your Stream. Yo...
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AT: 01/20/2014 05:06:20 AM   0 COMMENTS
Monday, January 13, 2014

Getting to Know Google Plus Accounts and Why You Should Use It

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Getting to Know Google Plus Accounts and Why You Should Use It 5666-daily-golden-nugget-906I suppose that if I'm going to dedicate every Monday of my Daily Golden Nuggets to Google+, starting today and continuing into the foreseeable future, then perhaps I should start at the beginning. I should probably not assume you know anything, and hold your hand through the process.

One thing is for sure, the process is ever changing. I can certainly hold your hand and lead you down the path of good Google+ ideas for a jewelry store owner, jewelry store e...
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AT: 01/13/2014 05:10:02 AM   0 COMMENTS
Monday, January 06, 2014

Good Reasons to Migrate From Facebook to Google+

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Good Reasons to Migrate From Facebook to Google+ 5329-daily-golden-nugget-901Facebook has been the buzzing social network for several years and it's where all the experts have said you have to be. Through some very creative thinking, Facebook has managed to turn itself into a ubiquitous social network that connects user accounts and interactions across millions of websites around the world.

When Google+ launched in June 2011, many people thought it was going to quickly overtake Facebook as the dominant social network.

That didn't happen.

It d...
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AT: 01/06/2014 04:57:50 AM   0 COMMENTS
Thursday, November 07, 2013

This is How Jewelers Are Using Social Networks

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This is How Jewelers Are Using Social Networks 9192-daily-golden-nugget-859The Second Annual MJSA ConFab Conference was held at the Fashion Institute of Technology in New York City on November 3, 2013. The conference was attended by jewelry design students, aspiring jewelry designers, and seasoned jewelers who already design their own jewelry. There were 5 sessions on topics that would help attendees increase their profits. I was...
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AT: 11/07/2013 06:24:29 PM   0 COMMENTS
Thursday, September 19, 2013

Save Yourself From This Google+ Local Situation

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Save Yourself From This Google+ Local Situation 7892-daily-golden-nugget-824In this edition of the Daily Golden Nugget I'm going to share a short case study about a recent experience with Google Places and Google+ Local. If you've ever edited and verified your own Google Places listing then this is a must read. If you've never edited your Google Places or Google+ Local then it's even more important that you read this.

I'm pretty strict about verifying Google Places accounts and maintaining that information for my clients. Over the years I've had to verify them with post cards...
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AT: 09/19/2013 03:23:31 AM   0 COMMENTS
Wednesday, August 14, 2013

Differences between Local Results in Google Maps vs. Google Search

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Differences between Local Results in Google Maps vs. Google Search 8277-daily-golden-nugget-798It's happen ending even if you don't realize it, and if you realize I sure hope you are taking steps to accept it and use it for your benefit.

The internet is changing rapidly and it's because of mobile technology. You should be aware of the subtle differences between mobile technologies so you can continue to compete in this new age of business.

It's the evening of Saturday August 10, 2013 as I write this. I'm actually VIEW FULL GOLD NUGGET


AT: 08/14/2013 10:03:44 PM   0 COMMENTS
Monday, April 01, 2013

Marriage of Google+ Local and Google+ Page (part 2)

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Marriage of Google+ Local and Google+ Page (part 2) 7318-daily-golden-nugget-701This is the second part of a 2-part nugget. Please read the first part here.

Step 5: Setting Up Your Google+ Page
Now we need to set up your Google+ Page from within Google+. Navigate over to your Google+ profile home page at https://plus.google.com/. On the left side of the screen you will see a bunch of gray icons that says Profile, Explore, Photos, etc. Click the icon that says ...
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AT: 04/01/2013 10:58:38 PM   0 COMMENTS
Friday, March 29, 2013

Marriage of Google+ Local and Google+ Page

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Marriage of Google+ Local and Google+ Page 8636-daily-golden-nugget-700Today marks another milestone for the Daily Golden Nugget series. This is Nugget #700!

In honor of reaching another hundred I'm going to recap the topic from the First Nugget written back on July 26, 2010... Google Maps.

The Google Maps feature mentioned back then has gone through a series of evolutions and name changes from Google Maps, to Google Places, to Goog...
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AT: 03/29/2013 08:44:22 PM   0 COMMENTS
Monday, February 25, 2013

Improving the ranking of your Google+ Local page

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 4940-daily-golden-nugget-676The ranking results for your listing on Google+ Local have probably gone up and down in the past year since "Places" was converted to "+Local." During that time Google has spent a lot of time trying to improve the overall way that things relate to one another online, and it's those relations that might be hurting your +Local listing.

Your Google+ Local business listing appears within the Google+ network now. Some of you might remember that before 2010 the Google Places system was part of Google Search. The same information in your +Local listing also appears within the Google Maps system on de...
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AT: 02/25/2013 08:09:06 PM   0 COMMENTS
Monday, December 31, 2012

Jewelry Website Predictions for 2013

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Jewelry Website Predictions for 2013 925-daily-golden-nugget-636It's the end of one year and the beginning of another, and that means it's time for predictions for next year.

I have 4 predictions for retail jewelry stores for the 2013 year. Here they are...

Prediction #1.
The problem of easy tracking of users from point of origin online to an in-store sale will NOT YET be solved. This is one of the largest problems that retail jewelers face; in fact all businesses that use online marketing to increase the business of their brick and mortar stores face this problem. The true ROI ...
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AT: 12/31/2012 06:13:33 PM   0 COMMENTS
Wednesday, December 12, 2012

It's time for the adults to take over the social networks.

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Its time for the adults to take over the social networks. 880-daily-golden-nugget-623Google+ is growing in popularity very slowly and many businesses have found successful and unique ways to use it.

The growth rate of Google+ has been stunted because Google refused to allow software developers an easy way to post directly to the network. Programs like TweetDeck, cotweet, and MarketMeSuite have direct software connections to Facebook, Twitter, LinkedIn, and many other social networks. It's through these programs that people can automatically post information to the soci...
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AT: 12/12/2012 12:21:16 AM   0 COMMENTS
Tuesday, September 04, 2012

Understanding Google Places and Google+ Local

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The Google account for your business is probably a little confusing right now; actually it's just as confusing as what Facebook did to businesses about 2 years ago...

Google is trying to bring all aspects of your business under one umbrella, which of course is Google+. They are going through some very tough growing pains right now.

The terminology they are using is very confusing, but hopefully this list of definitions will help.

Google Maps - This is the large desktop and mobile service that allows people to search their local area for directions, food, and local retail stores.

Google Places - This is the old name for the service that used to feed your business information into Google Maps. Even if you didn't have a Google Places account, your business probably still had a listing thanks to Google's pre-popu...
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AT: 09/04/2012 04:10:26 AM   0 COMMENTS
Friday, August 17, 2012

How to Build Google Plus Followers for Jewelers

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To close out the week I'm giving you some direct suggestions on using Google+ for your retail jewelry store.

I'd like to start by recapping what I mentioned yesterday, in that Google+ can be, and will be your social media network for making connections that will turn into money. This is for business. I say this because your friends on Facebook are perfectly happy socializing and wishing everyone a TGIF; why would they migrate to Google+ just to do the same?

On all social networks you attract the people who are interested in what you talk about. If you're engaging in conversations about common every day things like sports, food, weather, and politics then you will probably attract friends and followers who simply like to socialize. But if you keep your social posts focused on your products and services, then people will...
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AT: 08/17/2012 05:37:37 AM   0 COMMENTS
Thursday, August 16, 2012

Why Jewelers Should Use Google Plus

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I haven't written much about Google+ because many of my readers don't use it. But I think it's time to step up and start paying attention to this social network because it has much better SEO value than Facebook. Let's be honest here, Google is the current master of web search and they give Google+ shares a lot more weight than what you might be doing on Facebook. So if you don't think people will "see" your posts via the actual Google+ website because "no one" (150 million people) uses it, rest assured the techniques apply themselves to the Google SERP so your efforts will definitely go seen.

On the surface, there are a lot of similarities between the actions you take on Facebook and those you take on Google+. Both social systems have the ability to connect with people for business or pleasure, both systems have the ability to...
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AT: 08/16/2012 12:47:38 PM   0 COMMENTS
Wednesday, August 15, 2012

How to Reap the Benefits of Authorship

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Because of Google's requirement for continual fresh content, many retail jewelers are struggling to create a continual stream of new information and blog posts. There's only so much diamond educational information you can write and eventually you just need to start blogging about other topics.

Many jewelers, especially those on a thin budget, will hire freelance writers to create new blog posts. You can hire a freelancer for $5 to $10 per blog post but the better freelancers would charge $20 or more per post.

When Google wants to push some new feature they provide SERP incentives for those how participate. Over the last year they've started providing SERP perks to blog authors who publicly claim ownership of their posts. Have you noticed the photos of blog authors appearing in Google's SERP? Those photos are a very stro...
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AT: 08/15/2012 12:36:03 PM   0 COMMENTS
Monday, August 13, 2012

Google Plus Instant Upload for Jewelers

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On Friday I gave you 3 suggestions for posting photos to Facebook. One suggestion was to share product photos from your website and the other two required taking photos with your smartphone and uploading them.

The problem with Facebook photo sharing is that you need to take a photo with your smartphone, post it, and comment on it at that moment. If you're too busy running a jewelry store then these suggestions are not good for you. There is a solution to make your daily photo snapping faster, and defer the commenting until later. But it's not through Facebook...

Enter Google+.

The smartphone Google+ app has a feature called Instant Upload. With this you can snap photos all day long and never worry about uploading them. Each photo is uploaded to a private album in your Google+ account without needing to tap, resi...
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AT: 08/13/2012 10:59:27 PM   0 COMMENTS
Friday, June 22, 2012

Constantinople (Not Istanbul)

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Wow! This is Daily Golden Nugget #500!

I can't believe I've been writing these for 500 weekdays straight. In calendar days that's 697, and definitely qualifies me as a professional blogger.

I was inspired to start the daily Golden Nuggets while I was traveling around France. While there during July 2010 I was using my iPhone 3 to navigate, find restaurants, read reviews, and even leave my own reviews.

Back in December 2009 Google mailed out door signs to 100,000 businesses whose Google Local Business page was popular. These door signs included a QR Code, not that anyone in the USA knew what a QR Code was at the time.

In France, what surprised me was the number of small shops all around the country that I found with one of those December 2009 Google Local QR Code door signs. Each one of them also appeared v...
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AT: 06/22/2012 11:13:29 PM   0 COMMENTS
Friday, April 06, 2012

5 Ways to Attract Jewelry Buyers, 1 Easy Way to Lose Them

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Here's a regular routine for the online marketing process of your jewelry website, or brick and mortar jewelry store...

You share status updates on Facebook and hope to gain new fans. Maybe one day those fans will click over to your website to see the jewelry you sell.

You share on Google+ knowing that it will help influence the Google SERP. Maybe one day someone will actually search a phrase you posted on Google+ and click over to your website to see the jewelry you sell.

You create quippy remarks for a 140 character Tweet and flood your Twitter account. You hope that eventually someone will see your #jewelry or #engagement #ring hash tags and click over to your website to see the jewelry you sell.

You set up a WordPress blog and post regular entertainment news or monthly updates about birthstones. This pr...
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AT: 04/06/2012 10:50:50 PM   0 COMMENTS
Wednesday, March 07, 2012

Here's How Google's Recent SERP Changes Affect the Local Retail Jeweler

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Today we've got some updates from the world of Google products and how we foresee them relating together to your benefit.

First, let's check in on Google Places, and if you're playing the jWAG drinking game, it's time to take a shot.

Some time in early 2011, Google took away much of the search engine optimization power you had in Places. They disabled several of the built-in fields and limited the information appearing on your jewelry store's Places Page. They claimed it wasn't a permanent change, and that might be what they thought at the time.

It now looks like Google Places is slowly being diminished in its importance. In July 2011, we suggested that your Google Places account and the Google+ Business page would eventually merge. Google+ was given a huge boost in importance when G+ posts started appearing in th...
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AT: 03/07/2012 09:31:15 PM   0 COMMENTS
Friday, January 13, 2012

Find Time For Google Plus

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There's a big change taking place in Google's search right now. Let's take a quick look at this change which might still be ongoing as you read this Nugget on January 13, 2012.

Social posts, user profiles, and business pages from Google+ started to appear in the Google SERPs earlier this week. For you this means it's time to jump on the bandwagon and set up your Google+ Page and start using it.

Including G+ information in the SERP has created many cries of foul play from SEO critics, web experts, and even concerns about Google breaking anti-trust laws. Where Google once upon a time suggested generic websites in the SERP, it has replaced those with information pulled from Google+.

Google is usually known for providing the most relevant results in their search, but perhaps pointing people toward Google+ is not the mo...
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AT: 01/13/2012 02:18:01 AM   0 COMMENTS
Thursday, November 24, 2011

Thankful +Page Poll Ideas for Jewelers

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To all of you reading this in the United States, we wish you a Happy Thanksgiving and thank you for reading. And to all of you around the world, we'd still like to say thank you for being loyal followers of our Daily Golden Nuggets.

According to recorded network traffic from the past few years, today will be the lowest volume of internet usage during the holiday season. Christmas Day is the next lowest traffic volume day followed by Daylight Savings, which happened for the U.S. back at the beginning of the month.

It's pretty early in the morning here on the East Coast of the US and we have to get our own turkey in the oven soon, so we'll make this Nugget very short.

The Google+ project is very young; in fact it's still in beta testing with frequent bugs. There are several user forums where feedback is given to the ...
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AT: 11/24/2011 02:50:27 AM   0 COMMENTS
Wednesday, November 23, 2011

Google+ Page Photo Album Ideas for Jewelers

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It's the day before Thanksgiving in the USA and while many of our readers are thinking about stuffing their turkeys, we'd like to talk about ways to avoid stuffing your Google+ Stream with over-shared photos.

Google+ created a nice marriage with Picasa photo albums and the easy to use functionality of Google's image search. You can easily upload 1 photo at a time in a shared post or you can upload multiple images at a time to your photo albums.

Unless you make a living in photography, sharing every one of your photos to your +Page Stream might start to annoy your readers. In the past we've recommended taking photos of newly arriving jewelry with your smartphone and uploading them to Facebook. The idea there was to upload 1 or 2 photos at a time, but organizing your photos on your +Page seems like it will be a lot easier.<...
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AT: 11/23/2011 12:54:37 AM   0 COMMENTS
Tuesday, November 22, 2011

Google+ Page Intro to Circles for Jewelers

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The built-in Circle feature of Google+ gives all of us a new way to provide specialty information to customers who want it.

In case you are not aware of how Google+ works yet, let's explain that a Google+ Circle is the terminology and process of organizing your friends, family, and customers into specific groups. The information you post to Google+ can then be shared with the public or with specific Circles so only those Circle members can see it.

If you are interested in the greatest SEO value, then all your Google+ Page posts need to be shared to the "Public." But to create a personalized experience you will need to create a special, personalized experience for your +Page followers. Since Circles allow you to group followers of your Page into smaller audiences, you can then share specific messages with specific groups t...
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AT: 11/22/2011 01:53:15 AM   0 COMMENTS
Monday, November 21, 2011

Google+ Page Setup for Jewelers

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It's 3 days before the big kickoff of the 2011 Holiday Season and we're hoping you are all set with your online marketing. Today's topic will help you set up a last-minute local internet presence.

We're going to give you some pointers on setting up your Google+ Page. The Google+ Page and Google Places Page are two different website properties, and you will need to manage both right now. Google has hinted that Google+ will eventually absorb the features of Google Places, but let's not hold our breath on that today. Instead we need to deal with 2 Google business profiles for your jewelry store.

Google+ Pages will help you win your local market, so you need to step up and get this done. Google+ Pages will be important for you because they are already showing up in the Google SERP. Here's an excerpt from the Google+ Pages...
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AT: 11/21/2011 11:51:16 PM   0 COMMENTS
Thursday, June 30, 2011

Don't fall in love with your website design.

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Yesterday Google announced their Google+ (that's Google Plus) service which looks like their first large step into competing with Facebook. They also announced a major design change to all the Google services.

It seems Google did some heavy usability studies and we're going to take this opportunity to explain what they did, compare it to what we've previously said about usability, and perhaps you can learn something new.

We use the phrase "website usability studies" when referring to all the research that shows us how a person uses a website. This includes watching how they move the around the screen, what they click on, testing the same words in different colors, and changing images to see if one image is better than another.

Ultimately the usability studies tell us "what get's the click" so we can correctly design ...
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AT: 06/30/2011 11:29:17 AM   0 COMMENTS
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