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Friday, January 06, 2017

SERP Review for Sandy Springs, GA

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SERP Review for Sandy Springs, GA  daily-golden-nugget-1538-32
Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.

Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ...
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AT: 01/06/2017 08:20:53 AM   0 COMMENTS
Friday, October 21, 2016

Matthew's Jewelers #FridayFlopFix Website Review

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Matthews Jewelers FridayFlopFix Website Review daily-golden-nugget-1527-78
Welcome to this week's edition of the #FridayFlopFix website review. This week's destination is Plantation, FL, which is right next to the Everglades wildlife area in Florida. Here are the Google results when I searched for "jewelers in plantation florida:"

Matthews Jewelers FridayFlopFix Website Review 1527-jewelers-in-plantation-florida-serp-71VIEW FULL GOLD NUGGET


AT: 10/21/2016 01:20:11 PM   0 COMMENTS
Monday, April 18, 2016

Should Social Links Be In A Website Header Or Footer?

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Should Social Links In A Website Header Or Footer? daily-golden-nugget-1496-69
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.

Are They Important Enough?


Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like...
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AT: 04/18/2016 12:44:44 PM   0 COMMENTS
Friday, April 24, 2015

McCary's Jewelry Website Review

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McCarys Jewelry Website Review daily-golden-nugget-1240-97
In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:

McCarys Jewelry Website Review 1240-jewelers-shreveport-louisiana-serp-89VIEW FULL GOLD NUGGET


AT: 04/24/2015 07:57:57 AM   0 COMMENTS
Friday, April 17, 2015

Adams Fine Jewelry Website Review

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Adams Fine Jewelry Website Review daily-golden-nugget-1235-64
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.

This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:

...<br VIEW FULL GOLD NUGGET


AT: 04/17/2015 09:30:38 AM   0 COMMENTS
Monday, February 16, 2015

Simple SEO Instructions for Employees Who Update Your Website

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Simple SEO Instructions for Employees Who Update Your Website daily-golden-nugget-1191-59
With all my writing about content recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.

SEO isn't a short term ...
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AT: 02/16/2015 12:38:18 PM   0 COMMENTS
Friday, November 07, 2014

After Midnight Jewelers Website Review

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After Midnight Jewelers Website Review daily-golden-nugget-1120-78


This is the Friday website review edition of the Daily Golden Nugget. For this week's review, I'm heading over to South Burlington, VT in search for my retail jeweler review candidate.

I entered the search phrase "jewelers in south burlington vt" into Google and was given this result:

After Midnight Jewelers Website Review 1120-jewelers-in-south-burlington-vt-41VIEW FULL GOLD NUGGET


AT: 11/07/2014 07:41:12 AM   0 COMMENTS
Wednesday, August 27, 2014

On-Site SEO for Retail Jewelers

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On-Site SEO for Retail Jewelers 3669-daily-golden-nugget-1068
In yesterday's Daily Golden Nugget, I began a discussion about the differences between Technical SEO, On-Site SEO, and Off-Site SEO, and I detailed several very important, but sometimes boring aspects of what I refer to as the technical side of SEO.

Technical SEO is certainly something that computer scientists and programmers do best. Even though the technical SEO procedures are important, I don't often not...
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AT: 08/27/2014 10:42:26 AM   0 COMMENTS
Monday, October 10, 2011

Holiday 2011 Run-Up: Website Holiday Themes

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Just like you would decorate your store, once the Holiday Season starts you should add a holiday theme to your website.

Above all other marketing campaigns, this theme change will signify to your visitors that the holiday season has arrived. The theme change should take place whenever you start your holiday marketing. If your first holiday email or print ad is November 15, 2011 then that's when the website theme should change. Otherwise we don't suggest changing the theme until the evening before Thanksgiving.

Here are some good suggestions from what we saw during the Holiday 2010 Season and previous years from a few retail jewelers.

Let's start with some suggestions to modify the header of all your pages. You could add a specific link to your header navigation menu. Last year Land's End added the word "GIFTS" w...
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AT: 10/10/2011 10:56:09 AM   0 COMMENTS
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