Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.
Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ... VIEW FULL GOLD NUGGET
Welcome to this week's edition of the #FridayFlopFix website review. This week's destination is Plantation, FL, which is right next to the Everglades wildlife area in Florida. Here are the Google results when I searched for "jewelers in plantation florida:"
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.
Are They Important Enough?
Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like... VIEW FULL GOLD NUGGET
In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.
This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:
With all my writing aboutcontent recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.
Just like you would decorate your store, once the Holiday Season starts you should add a holiday theme to your website.
Above all other marketing campaigns, this theme change will signify to your visitors that the holiday season has arrived. The theme change should take place whenever you start your holiday marketing. If your first holiday email or print ad is November 15, 2011 then that's when the website theme should change. Otherwise we don't suggest changing the theme until the evening before Thanksgiving.
Here are some good suggestions from what we saw during the Holiday 2010 Season and previous years from a few retail jewelers.
Let's start with some suggestions to modify the header of all your pages. You could add a specific link to your header navigation menu. Last year Land's End added the word "GIFTS" w... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry