It seems like once every year I come across another website using the Hibu service. Their corporate website says they are a leading provider of digital marketing to local businesses across the US, UK, and Spain. They say that they provide one-on-one service to unify digital marketing, website development, and SEO.
It all sounds good to the small business owner who is looking for an all-in-one online solution and doesn't have the time to learn or the money to hire the right people to do it. Hibu has... VIEW FULL GOLD NUGGET
Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.
Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ... VIEW FULL GOLD NUGGET
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.
This is the result I saw when searching for "jewelers tupelo ms" in Google:
Welcome to a somewhat unusual Friday review. Every Friday, I usually look for a website that's a bit of a fixer-upper and I suggest how to make it better. This week, as usual, I opened my Google Chrome browser in incognito mode and ran a search for "jewelry stores in Cairo GA."
There are certain search phrases that trigger specific search results formats, and normally when you search for a "jewelers in _____" or "jewelry stores in ____" Google activates the local results version of the SERP, but today it didn't.
Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.
I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe... VIEW FULL GOLD NUGGET
The axiom of search engine optimization is that your website will only rank for words that search engines can find on your website. If you learn nothing else about search engine optimization you must learn that one point. If you have learned that already; good, you don't have to read today, but before you go consider that many people aware of that axiom are still not applying.
Since the beginning of Google time, their search results page has been formatted as a two column layout. The wider left column showed the organic results and the thinner right column had the paid AdWords ads. Eventually, Google started including paid ads above and below the right column organic results.
The ellipses are a set of three periods that has different functions depending on how that punctuation is used.
In these Daily Golden Nuggets, I often use this symbol to represent a long pause or a trailing off thought. In text messages, I use them to represent long pauses, or sometimes I even send them alone in a single text message to illustrate a perplexed reaction when I don't know what to say. A stunned silence, perhaps.
If you're jewelry store is located in a strip mall or a shopping mall, Google will probably be changing your address, if they haven't already.
In honor of my 1200th Daily Golden Nugget I'm bringing you some updated information about Google+ Local today. Way back 1200 post ago I began these Nuggets with a a post about Google Maps, since then I've carried the tradition or reviewing Google business related changes every 100th Nugget. So here we are again.
Welcome to the weekly website review. Normally this is published every Friday, but it got pulled up one day to make room for a special Nugget scheduled for tomorrow.
The goal of this weekly website review is to shed light on how many retail jewelers out there are still using old website techniques, old SEO methods, and old designs. I search a random city in the USA every week for a jeweler and usually select from the top of the organic listing.
Welcome to the Friday jewelry website review where I randomly select and review the website of a retail jeweler. The goal is to dissect their online accounts to see how they might be ranking highly, and what they might be doing right, or wrong, with their online identity.
It astounds me that people still offer first place Google ranking service. Every day I still receive at least one spam email which offers me to get first place ranking on Google if I hire them to improve the SEO of any of the domain names I manage.
I started writing these Daily Golden Nuggets more than four years ago and even before then, Google posted warnings saying how first place ranking could not be achieved by simply hiring someone. Their warning is VIEW FULL GOLD NUGGET
A few years ago, Google undertook an extremely ambitious project to extend its Street Mapping technology inside buildings. Specifically, they created a way that Google Maps Street View could reach inside individual retail stores to create virtual walk throughs of those businesses. These virtual tours are called Google Business View, and the businesses taking advantage of this technology are reporting more engaged customers and higher sales.
Welcome to the Friday website review, where every week I randomly review the website of a local retail jewelry business somewhere in the US. The goal is to find something good, or bad, that we can all learn from and apply to our own business.
For this week's review, I'm heading over to Washington state and searching for "fine jewelry stores bellevue wa." When doing these searches, I always use the Google Chrome browser in incognito mode. This allows me to see non-personalized search results.
Welcome to the Friday retail jewelry website review. Every week, I select a random location around the United States in search of a review candidate. The object of this review is to learn something that might be able to help you with your own website.
I always try to write the review with an unbiased point of view, and I especially hope that the jewelers reading this will use these reviews to better their online presence.
My journey today began with a search for "jewelry stores Hayward CA." You see, I'm pretending to be a real customer searching for a local jeweler in Hayward. My goal is to examine how the local jewelers in that town stack up in Google search, take a look at their websites, and see what can be learned by the experience.
This is my weekly retail jeweler website review, but this week I'm changing up the format a little bit.
Here's a snapshot of the business listing I saw in the Google SERP for that search: VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'm going to explain an often overlooked way to advertise your website locally. It comes at a lower cost, and with a higher return, than most other online advertising methods.
It's very easy to get swept away by the hype of online advertising methods like Google AdWords and Facebook Ads, and to buy into the claims of large online advertising agencies. While you can get a lot of good results from agencies, Facebook, ... VIEW FULL GOLD NUGGET
The discussion of today's Daily Golden Nugget was requested more than a year ago by a few of my daily readers, but it wasn't until recently that I could provide the correct answer to it.
The topic is how to use Google Places for Business if you are a personal jeweler or a jewelry professional working out of your house. Personal security is usually a bigger factor for these types of jewelers since they will often carry styles with them when visiting clients. ... VIEW FULL GOLD NUGGET
How can Google lead potential customers to you unless they know what type of business you are?
Although Google might spend a ridiculous amount of effort reading and indexing your website to figure out who you are and what you do, they also rely heavily on exactly what you tell them from within your Google Places for Business account.
The screen shot below was taken from a jewelry store's Places for Business account. You can see the list of categories... VIEW FULL GOLD NUGGET
Ever since Google started hiding keywords from their Analytics reports, it's been harder and harder for marketing professionals and business owners to figure out what keywords customers search for when they find your website.
Google Places can help you get found in local search results, but you'll get into trouble if you disobey the Google Places for Business quality guidelines.
Over the years, I've seen many jewelry stores using a lot of tricks to place higher in Google's ranking results. Perhaps the most common trick is changing your business name to include specific keywords.
Using the jewelry store name Perosi Jewelers, located in Totowa Borough, NJ, here are some examples of what some jewelers ha... VIEW FULL GOLD NUGGET
Google Maps will help people locate your business online, but sometimes those online reviews will chase people away screaming, instead of luring them to your door.
The power of the online review is undeniable now. I've read a few case studies about negative online reviews and the affect on a business, and I've had personal experience helping several businesses deal with the aftermath caused by horrible online reviews.
The legitimacy of online reviews has gone through some controversy over the last 4 ye... VIEW FULL GOLD NUGGET
That's how it all began way back on Monday, July 26, 2010 with the first Daily Golden Nugget I wrote. It was only 147 words because, after all, it was only supposed to be a "nugget" of information. Many nuggets are now 10 times tha... VIEW FULL GOLD NUGGET
It's happen ending even if you don't realize it, and if you realize I sure hope you are taking steps to accept it and use it for your benefit.
The internet is changing rapidly and it's because of mobile technology. You should be aware of the subtle differences between mobile technologies so you can continue to compete in this new age of business.
Today is Groundhog Day in the USA. Will the groundhog see his shadow? We there be 6 more weeks of winter or will spring come early? It's been a mild winter so far at the jWAG HQ in New Jersey.
This is also the 399th Daily Golden Nugget!
Today we're going to review an SEO tactic that will help rank you locally.
The most common search phrase we see every month is "jewelry stores." But the phrase by itself shows up far less frequently than when used in a sentence, for example, like "jewelry stores in Chicago."
Whenever Google detects a proper town name or city name in the search phrase it will display results in the local format. That usually includes a list of locations pulled from Google Places along with a map showing pointers for each place. Regular search results appear below the local results.
Some more explanations from the front line of new SERP results we've seen recently.
Do a search on Google for "engagement rings" and you'll see results including many national brands, products from Google's Merchant Center, and even listings of related searches for engagement rings.
What you don't see in those results are local stores because Google "local" search wasn't triggered. Although you might notice ads from local stores if they target your town.
Google's Local SERP is triggered as soon as you include a town or city name in the search query; let's say "engagement rings Houston." This search request will return some websites and some Google Places results.
What we'd like you to look at are those Places results. They now have a lot more information on the SERP, but unfortunately the information is beco... VIEW FULL GOLD NUGGET
The meta description of your web page is supposed to tell your potential visitor what your page is about.
Google and Bing show the meta description on the SERP and it's your job to write a 150 character description that compels people to visit your website.
Did you know that the search engines don't always show your meta description? Even if you spend 20 minutes crafting the perfect description, there is no guarantee that the search engines will even use it. Instead, they might use something more appropriate to match the person's search query.
Google is becoming extremely aggressive with rewriting the descriptions shown in the SERP. Recently, we've analyzed a few sites for the phrase "engagement rings." That's a very tough phrase to rank against if your name is not Zales, BlueNile, James Allen or Jared. The best... VIEW FULL GOLD NUGGET
Okay, honestly they aren't anything big; they're not even new. Google started development on local search results way back in 2003. They called it Google Local back then, and they tried to educate owners that they should list their businesses in the system.
When did you sign up with Google Local, Google Maps, Google Business Center or Google Places? Those are all the names they've called the service since 2003. Have you even done it yet?
In this particular case, the jewelry industry is not alone. Even though most jewelers are slow to adopt new technology, Google discovered that only a small percentage of local businesses had registered. So in August 2010, Google loaded a database of about 50 million local businesses.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry