Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Tapping the JA Website for Jewelry Related Blogging Topics #TBT

by
Tapping the JA Website for Jewelry Related Blogging Topics TBT daily-golden-nugget-1479-87
For this week's #ThrowbackThursday, I'm jumping back to a Daily Golden Nugget that's in desperate need of updating, specifically what I wrote about the Jewelry Information Center, otherwise known as the JIC. JIC was created by Jewelers of America as a consumer education service. The jic.org website commonly posted current jewelry trends and was a great inspiration resource for your own jewelry blog.

In 2015, the jic.org website was shut down and merged into the jewelers.org website when it was redesigned. This new jewelers.org website was converted to show all consumer education information on the home page and then moved jewelry industry information into the jewelers.org/ja subdirectory.

Jewelers should now be looking to the jewelers.org website as a source of blogging inspirations.

Be Inspired


Jewelers often tell me they can't think of topics to blog about. There is so much of the same jewelry information is found online that it seems unnecessary to rehash or repeat the 4C's of Diamonds over and over again. If you find new blogging topics a challenge, then take a look at the home page of jewelers.org for ideas.

As of this writing I see links for these frequently asked questions:
  • How are gemstones graded?
  • What necklace length is right for me?
  • When should I get my jewelry repaired?

Although each of those questions could be answered in a single blog post, those links lead to landing page subsections of the site with a lot of information about those topics.

You could dig into those topics, read them, and rewrite them, but I suggest a different approach. Just read the headlines and figure out what you would write for that headline. For example, what is your own advice for when to get jewelry repaired? Can you explain what to look for on jewelry, like loose gemstones, cracks, or how to recognize the changes to the patina of your jewelry?

Follow Gifts & Trends


I really like the gifts and trends section of the JA website (http://www.jewelers.org/gift-guides/) because it helps retail jewelers stay on top of trends and provides even more inspiration for writing birthstone blogs, current trend blogs, and gift blogs.

Make Them Your Own


Don't copy what you find on the JA website; you have to make it your own. Don't simply rewrite the information either; you have to put your own spin on it. That spin should include a description of how you provide your service along with the specific items or designers you carry in your store that relate to the topic.

Remember, blogging is part of your continued content building process that yields greater results over time. Avoid writer's block by using the JA website for your blogging inspiration.



AT: 03/24/2016 11:42:18 AM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


0 Comments on Tapping the JA Website for Jewelry Related Blogging Topics #TBT

Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
5 1 0 6 5 5 6
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry