Improve Your Jewelry Business | Jewelry Industry Newsletter

Back when jWAG was formed in 2010, the common mantra touted by many online marketers was that "the money is in the list." The list, at the time, was a reference to the number of people on your email list. Since then, we now have the ability to reach customers through many other list methods, including Facebook retargeting lists, Google AdWords remarketing lists, and even push notifications through custom apps that people download. So many online marketing opportunities exist now tha...
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AT: 04/11/2016 06:35:06 AM 0 COMMENTS

TAGS: ACQUISITION CHANNELS, ADVERTISING CAMPAIGNS, ADVERTISING IDEAS, BONDING WITH CUSTOMERS, CONTACT FORM, CONTACT FORM ON YOUR WEBSITE, CUSTOMER INTERACTION, CUSTOMER SEGMENTATION, EMAIL LIST, EMAIL MARKETING, EMAIL SEGMENTATION, EMAIL SIGN-UP INCENTIVES, EMAIL STRATEGY, HAPPY CUSTOMERS, JEWELERS, JEWELRY STORE

RELATED TOPICS: Newsletters, Email Lists

Wednesday, March 09, 2016

Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey

by Matthew Perosi

It's no surprise that the jewelry industry faces a tough road ahead. With JBT continuing to report increases in jewelry business discontinuances it's difficult to predict who will still be in business in the next 12 months, especi...
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AT: 03/09/2016 12:42:55 PM 0 COMMENTS

TAGS: END TO END JOURNEY, CUSTOMER JOURNEY, INTEGRATION, PERSONALIZATION, ADVERTISING, ADVERTISING CAMPAIGNS, ADVERTISING IDEAS, AUDIENCE TARGETING, CUSTOMER ACQUISITION, CUSTOMER EXPERIENCE, CUSTOMER INTERACTION, CUSTOMER RETENTION, CUSTOMER SEGMENTATION, DEMOGRAPHICS, JEWELERS, POINT-OF-SALE PRODUCT CATALOG, POS

Tuesday, March 08, 2016

Improve Customer Retention with Personalized Perks

by Matthew Perosi

I've long said that you need to build your email list and then segment that list according to previous sales for your targeted advertising. List building and segmentation both contribute to your customer retention ...
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AT: 03/08/2016 01:39:44 PM 0 COMMENTS

TAGS: CUSTOMER RETENTION, CUSTOMER REWARDS, CUSTOMER SEGMENTATION, PERKS PROGRAM, REWARDS PROGRAM, BONDING WITH CUSTOMERS, CUSTOMER ACQUISITION, JEWELRY STORE, RETAIL JEWELRY STORE

RELATED TOPICS: Customer Service, Marketing Ideas

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