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Wednesday, March 09, 2016

Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey

Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey daily-golden-nugget-1468-11
It's no surprise that the jewelry industry faces a tough road ahead. With JBT continuing to report increases in jewelry business discontinuances it's difficult to predict who will still be in business in the next 12 months, especi...

AT: 03/09/2016 12:42:55 PM   0 COMMENTS
Wednesday, May 14, 2014

Cleaning Up the Ugly Caused by YouTube

Cleaning Up the Ugly Caused by YouTube 9725-daily-golden-nugget-993

During the summer of 2013, as part of their product unification process, Google converted all YouTube accounts into Google+ accounts. This resulted in duplicate business pages on Google+ Page for several businesses. Now that Google is transitioning the old Places listings into the combined Google Places for Business and Google+, these same businesses now have a triplicate listing.

This is a bad situation that needs to be corrected and I'll explain why in this Daily Golden Nugget. I'm documentin...

AT: 05/14/2014 10:49:05 AM   0 COMMENTS
Thursday, July 14, 2011

Google Plus Hangout Notes and Future Features.

As I poke around Google+ I see hints of future features that will eventually merge the online digital world together. So many obvious features relate to white collar jobs. However, there is nothing yet for retail businesses specifically, like useful tools that retail jewelers can use to talk to jewelry customers.

Yesterday, one of the Google+ engineers requested feedback on how the videoconferencing Hangout could be used for business. Within (literally) minutes there were 303 responses! However, not a single one related to retail businesses.

As of today, I will predict your vendors using the video Hangouts to talk to you; but I still don't see a good use for video conversation between you and your customers. If the video quality were better I could argue the idea of showing jewelry, but honestly the video quality sucks ...

AT: 07/14/2011 11:12:56 AM   0 COMMENTS
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