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Filter Gold Nuggets By Tag: " Point-Of-Sale Product Catalog"
Friday, September 15, 2017

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

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Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites daily-golden-nugget-1574-57
After many years of talking and teaching about it, I'm finally starting to see retail jewelers embracing the reality of catalog and ecommerce websites. The reality I'm referring to is the tedious process of photographing your inventory, maintaining a website, and handling all aspects of order fulfillment.

Within the jewelry industry, there are several ways to mimic an ecommerce website without actually setting it up or managing it yourself. Many large man...
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AT: 09/15/2017 07:11:02 AM   0 COMMENTS
Friday, July 14, 2017

Ecommerce Inventory: The Never Ending Update Saga

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Ecommerce Inventory: The Never Ending Update Saga daily-golden-nugget-1565-84
I was in New York City over the Independence Day weekend helping someone troubleshoot a sound and mixing board problem for a friend of mine. They recently bought a new sound board that was causing a hum when connected to the older equipment.

This little challenge was a throwback to my pre-2003 days when I volunteered as a sound and lighting engineer for community theatre productions. I knew exactly what the problem was and what was needed to solve it. I needed something called a "ground loop isolator," ...
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AT: 07/14/2017 11:56:10 AM   0 COMMENTS
Wednesday, March 09, 2016

Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey

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Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey daily-golden-nugget-1468-11
It's no surprise that the jewelry industry faces a tough road ahead. With JBT continuing to report increases in jewelry business discontinuances it's difficult to predict who will still be in business in the next 12 months, especi...
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AT: 03/09/2016 12:42:55 PM   0 COMMENTS
Wednesday, May 27, 2015

Rethinking The Open To Buy Provided By Your Jewelry Management Software

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Rethinking The Open To Buy Provided By Your Jewelry Management Software daily-golden-nugget-1263-99
Shortly before leaving for the JCK show in Las Vegas this year, I was reading through The Retail Jeweler magazine and reviewing the monthly column I submitted. Magazines editorial deadlines are always more than a month, sometimes two months, ahead of the publication date and I needed to refresh my memory of what I had written.

While flipping through the magazine, I found an ad for The EDGE software. The ad touted that they were voted #1 ...
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AT: 05/27/2015 06:41:29 AM   0 COMMENTS
Wednesday, August 03, 2011

5 Types of Online Jewelry Catalogs, Part 2

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This is Part 2 in our series of Daily Golden Nuggets explaining the different types of online product catalogs that retail jewelers could have.

On the surface, there might not seem to be a big difference between one online product catalog compared to another. Many include the same common features like wish lists, order history, and customer accounts. But from behind the scenes you as the jeweler need to figure out how to maintain the system and weigh the importance of ease of maintenance to customer satisfaction and how that all affects your overall bottom line.

In case you've joined us in the middle of our conversation, we are reviewing the TYPE 2 CATALOG today. Here're the types of catalogs we've identified:
Type 1: Ve...
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AT: 08/03/2011 11:25:16 AM   0 COMMENTS
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