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Filter Gold Nuggets By Tag: " Facebook Ad Mistakes"
Friday, May 12, 2017

The Ever Changing Reality Of Facebook

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The Ever Changing Reality Of Facebook daily-golden-nugget-1556-43For several years and through a lot of tough competition, Facebook has managed to maintain its status as the most popular social media network, although there seems to be an evolutionary shift of people away from Facebook and on to other networks like Instagram and Snapchat. Some organizations, groups, and communities are using Facebook's Group feature to create a community messaging board, while other organizations have migrated to networks like Telegram. For the moment, Facebook is still the network to use, but Instagram is growing quick...
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AT: 05/12/2017 09:21:58 AM   0 COMMENTS
Wednesday, February 17, 2016

Left Unchecked, Comments On Your Facebook Ad Will Kill Its Effectiveness

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Left Unchecked, Comments On Your Facebook Ad Will Kill Its Effectiveness daily-golden-nugget-1453-55
Planning the perfect Facebook ad is quite time consuming. Some ads, like Valentine's Day promotions, are only good for a few weeks, while others could be good for quite a long time. You could boost a regular post VIEW FULL GOLD NUGGET


AT: 02/17/2016 01:38:21 PM   0 COMMENTS
Thursday, October 08, 2015

How-to Boost a Facebook Post #TBT: Holiday 2015 Run-up

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How-to Boost a Facebook Post TBT: : Holiday 2015 Run-up daily-golden-nugget-1359-92

This is probably the Daily Golden Nugget you've been waiting for! Over the last few weeks I've been working through several topics related to marketing for the upcoming holiday season. This is part 10 in that special Holiday Run-Up series, and it's also a #ThrowbackThursday edition.

I'm not throwing back too far in this one, only to August 2014, when I explained how to use Facebook's VIEW FULL GOLD NUGGET


AT: 10/08/2015 11:57:15 AM   0 COMMENTS
Wednesday, October 07, 2015

Prevent Your Facebook Boosted Posts From Getting Rejected: Holiday 2015 Run-up

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Prevent Your Facebook Boosted Posts From Getting Rejected: Holiday 2015 Run-up daily-golden-nugget-1358-88
This is Part 9 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series with an overview of the marketing strategies that have worked over the last 12 months and have been expanding on each idea every day since.

Today I'...
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AT: 10/07/2015 11:13:20 AM   0 COMMENTS
Tuesday, August 05, 2014

Imagining Possibilities With Facebook Retargeting and Dark Posts

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Imagining Possibilities With Facebook Retargeting and Dark Posts 4977-daily-golden-nugget-1052
In yesterday's Daily Golden Nugget, I detailed the difference between boosting a Facebook post vs. targeting an audience with a specific post or ad. I also provided a strategy to use Facebook advertising more effectively using Google AdWords Remarketing...
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AT: 08/05/2014 09:18:51 AM   0 COMMENTS
Monday, August 04, 2014

Jewelers Who Pay to Play on Facebook

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Jewelers Who Pay to Play on Facebook 143-daily-golden-nugget-1051
In this edition of the Daily Golden Nugget, I'm reviewing another section of the seminar I presented on July 27, 2014 at the JA NY show. This segment is about paying for traffic on Facebook; should you be doing that?

Paying for online advertising always has a right way and a wrong way. Typically the wrong way is seriously wrong and it's a complete waste of money. Most businesses, not just retail jewelers, are advertising on Facebook wrong.

Once upon a time, any business could set up a Facebook b...
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AT: 08/04/2014 02:03:38 PM   0 COMMENTS
Tuesday, December 07, 2010

Why Are You Selling Burgers to Vegetarians?

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Ever wonder why your marketing strategy fails, or doesn't return any real investment? You spend thousands on a billboard just to have friends say "I saw your billboard." You spend thousands on a radio ad just to have the FedEx guy say "I heard your ad on the radio today."

Each and every time you spend money on an ad, it should return enough sales to at least cover the cost of the ad. If not, well, then you did it wrong.

Wrong demographic target, or wrong placement, or wrong words, or maybe simply no one cares about what you are trying to sell. Of course, there's always the possibility that your ad slogan has some other urban slang definition and everyone's laughing at you.

Now in the second week of online marketing attempts, we are seeing random and sloppy ads from many jewelry stores.

Here's what we've see...
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AT: 12/07/2010 01:05:21 PM   0 COMMENTS
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