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Friday, December 16, 2016

June Birthstone Jewelry Gift SERP and Website Review

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June Birthstone Jewelry Gift SERP and Website Review daily-golden-nugget-1535-80
Has the search ranking on your website plateaued or declined over the last 12 months? It might be because you've fallen behind with adding new content and products to your website. Content is any type of written description, story, PDF document, photo, and even a video. The more you add the better your chances are to help increase your organic search results, which can lead to more traffic.

The depth of the content you have on your website doesn't just help with overall ranking, it becomes really ...
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AT: 12/16/2016 12:05:53 PM   0 COMMENTS
Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

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How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

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AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Monday, February 29, 2016

Keywords and Content: Working Together to Establish Expertise in a Topic

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Keywords and Content: Working Together to Establish Expertise in a Topic daily-golden-nugget-1461-23
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:


AT: 02/29/2016 12:35:30 PM   0 COMMENTS
Thursday, February 11, 2016

How To Think of 52 Different Blogging Topics For Your Content Creation Calendar

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How To Think of 52 Different Blogging Topics For Your Content Creation Calendar daily-golden-nugget-1449-19
In this #ThrowbackThursday nugget edition, I'm jumping back to a simple one from October 2010 about finding blogging topics.

Blogging has become the primary way of generating content for your website that search engines then use to better understand what your website is all about so they can correctly match you with the people searching for...
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AT: 02/11/2016 12:18:26 PM   0 COMMENTS
Wednesday, January 20, 2016

2015 Holiday Season Keyword Data: Engagement Rings

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2015 Holiday Season Keyword Data: Engagement Rings daily-golden-nugget-1433-12
What I'm presenting today is a continuation of the 2015 Holiday Season keyword data I presented yesterday. Today, I'm reviewing my findings about search queries that contained the phrase "engagement rings."

What I have here today is similar, yet very different to the "engagement ring" information I presented yesterday. Notice the difference in the query phrase between today's plural version an...
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AT: 01/20/2016 07:22:24 AM   0 COMMENTS
Wednesday, December 30, 2015

Insights for 2016

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Insights for 2016 daily-golden-nugget-1418-76
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...

Social Media Change with the Young Generation


The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-...
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AT: 12/30/2015 08:23:36 AM   0 COMMENTS
Tuesday, July 28, 2015

Landing Pages: Practical SEO Guide

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Landing Pages: Practical SEO Guide daily-golden-nugget-1307-68
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:

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AT: 07/28/2015 11:39:58 AM   0 COMMENTS
Friday, May 29, 2015

Summerlin Jewelers Website Re-Review

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Summerlin Jewelers Website Re-Review daily-golden-nugget-1265-51
This is the Friday website review edition of the Daily Golden Nugget. Usually I choose a random city around the U.S. to find a retail jeweler, and this week, in honor of the Las Vegas jewelry shows, I'll search around Las Vegas, Nevada.

The following is a screen grab when I searched for "jewelers in las vegas." The top listed store is The Jewelers of Las Vegas. They have updated their website since I last re...
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AT: 05/29/2015 01:14:58 PM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

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TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...
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AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Wednesday, May 06, 2015

Where Should You Blog for Your Business?

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Where Should You Blog for Your Business? daily-golden-nugget-1248-84
Before social media, there was Blogging.

Blogging has passed through various evolutions in the years since its original inception in 1994. The first blogs were created to help people keep their friends up to date with what they were doing. Services like Open Diary, Slashdot, and LiveJournal we...
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AT: 05/06/2015 01:09:10 PM   0 COMMENTS
Thursday, April 23, 2015

The Thin Content Jewelry Catalog Trap

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The Thin Content Jewelry Catalog Trap daily-golden-nugget-1239-64
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.

Thin Content Explained


In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or...
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AT: 04/23/2015 11:11:27 AM   0 COMMENTS
Friday, April 17, 2015

Adams Fine Jewelry Website Review

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Adams Fine Jewelry Website Review daily-golden-nugget-1235-64
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.

This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:

...<br VIEW FULL GOLD NUGGET


AT: 04/17/2015 09:30:38 AM   0 COMMENTS
Thursday, April 16, 2015

4 Important SEO Points Every Business Owner Should Know

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4 Important SEO Points Every Business Owner Should Know daily-golden-nugget-1234-61
I usually commemorate special numeric milestones when writing these Daily Golden Nugget. Most notably are the Google Maps updates every 100th Nugget, but there have been fun ones like 404 and 410 too.

This is Daily Golden Nugget Number 1234, and it's also #ThrowbackThursday...
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AT: 04/16/2015 09:48:16 AM   0 COMMENTS
Thursday, April 09, 2015

Adding Value To The Internet #TBT

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Adding Value To The Internet TBT daily-golden-nugget-1229-84
In this edition of #ThrowBackThursday, I'm jumping back to an old topic, and still a very valid topic explained in Daily Golden Nugget number 175 back on March 25, 2011... Adding new value to the internet.

Content, content, content! That's what Google wants. Countless numbers of official Google webmaster blog posts, videos, and presentations by Google employees at internet expos talk about the continual need to create new content.

<...
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AT: 04/09/2015 01:14:43 PM   0 COMMENTS
Tuesday, March 31, 2015

Can One Blog Be Used to Promote Two Websites?

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Can One Blog Be Used to Promote Two Websites? daily-golden-nugget-1222-74
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.

For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com...
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AT: 03/31/2015 07:24:30 AM   0 COMMENTS
Thursday, February 12, 2015

Use Storytelling to Build Valuable Website Content

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Use Storytelling to Build Valuable Website Content daily-golden-nugget-1189-36
Throwback Thursday is the name of a weekly internet trend where participants repost photos from the past. This is especially popular on Instagram where users tag their photos with the #TBT hashtag.

Truthfully, you can "throwback" anything that happened in the past. It could be a social media post, a photo, a blog post, or yes, even a Daily Golden Nugget!

Honestly, this is my first participation in a TBT, but what the heck; let's do it with a slightly different spin...
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AT: 02/12/2015 01:38:48 PM   0 COMMENTS
Thursday, February 05, 2015

The Value of Content Creation and Content Curation, Part 2

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The Value of Content Creation and Content Curation, Part 2 daily-golden-nugget-1184-93
What is the real value of the content you produce? Should you be creating your own content or hiring someone to do it for you? What about content curation?

This is part 2 of my in-depth answers to those questions. I've identified 6 levels of content and list them here in order of their most valuable to least valuable:

1. Business Owner Creates Content
2. Business Owner Curates Content
3. Business Owner Socially Engages
4. Hire Content Creator or...
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AT: 02/05/2015 09:42:48 AM   0 COMMENTS
Wednesday, February 04, 2015

The Value of Content Creation and Content Curation, Part 1

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The Value of Content Creation and Content Curation, Part 1 daily-golden-nugget-1183-78
Over the last two days, I've provided you with some content creation cost guidelines and how to use content curation as an alternative to creating your own. In this Daily Golden Nugget, I'm explaining how y...
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AT: 02/04/2015 11:18:26 AM   0 COMMENTS
Monday, February 02, 2015

Content Marketing Costs Will Change Based On The Target Need and Who Creates It

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Content Marketing Costs Will Change Based On The Target Need and Who Creates It daily-golden-nugget-1181-56
I'll be the first to admit the website content creation difficultly level is pretty high. Content includes infographics, photos, podcasts, PDFs, videos, testimonials, and, of course, the written word. It takes hours to prepare each of those types of content but the return on that time investment come in the form of several years of attracting customers throu...
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AT: 02/02/2015 09:53:20 AM   0 COMMENTS
Thursday, January 29, 2015

Don't Waste Time Waiting For Your Website Reports to Change

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Dont Waste Time Waiting For Your Website Reports to Change daily-golden-nugget-1179-74
The word "organic" is used to indicate something happening naturally in its environment, without outside influence that is deemed to be artificial or controlled. A quick look at the organic page on Wikipedia and you'll see that there are 28 different phrases for organic used in the English language.

All of the phrases refer to some type of natural growth or living thing that is grown according to certain standards. Orga...
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AT: 01/29/2015 09:23:17 AM   0 COMMENTS
Wednesday, January 28, 2015

Maybe You Need More Conversions Rather Than More Visitor Traffic

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Maybe You Need More Conversions Rather Than More Visitor Traffic daily-golden-nugget-1178-29
So it turns out that your home page is good at attracting visitors, but not turning them into customers. It's a fact that the most visited pages of your website are really bad at convincing people to stay, or to go further towards turning into customers.

Good calls to action are what drive people further into your website. Without them, your website just flounders. Sadly...
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AT: 01/28/2015 08:05:01 AM   0 COMMENTS
Friday, January 23, 2015

Gold City Jewelers Website Review

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Gold City Jewelers Website Review daily-golden-nugget-1175-46
Welcome to the Friday jewelry website review where I randomly select and review the website of a retail jeweler. The goal is to dissect their online accounts to see how they might be ranking highly, and what they might be doing right, or wrong, with their online identity.

I use Google's Chrome browser in incognito mode when searching; otherwise the search results will be skewed based on my personalized search results and the top ranked sto...
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AT: 01/23/2015 10:45:59 AM   0 COMMENTS
Thursday, January 08, 2015

2014 Holiday Diamond and Engagement Ring Mobile Search Report

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2014 Holiday Diamond and Engagement Ring Mobile Search Report daily-golden-nugget-1164-16
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.

Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif...
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AT: 01/08/2015 09:54:29 AM   0 COMMENTS
Monday, September 22, 2014

Building a Marketing Campaign To Sell Your Products

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Building a Marketing Campaign To Sell Your Products  daily-golden-nugget-1086-68
In this edition of the Daily Golden Nugget, I'm outlining a potential marketing plan for the upcoming holiday season. My example will focus on specific items which we will build content around and share socially.

What I've written out in this guide will be good for anyone looking for a different approach to marketing for this upcoming holiday season. There's a lot of detail for the setup, implementation, and then the post-analysis of the entire campaign. You'll do the setup...
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AT: 09/22/2014 07:36:51 AM   0 COMMENTS
Thursday, August 28, 2014

Off-Site SEO for Retail Jewelers

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Off-Site SEO for Retail Jewelers 2145-daily-golden-nugget-1069
This week I've been explaining the differences between Technical SEO,On-Site SEO, and Off-Site SEO.

While the technical aspects of search engine optimization include a lot of analysis and analytical thinking, the on-site optimization requires a creative flair for writing, photography, and customer satisfaction that...
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AT: 08/28/2014 09:24:10 AM   0 COMMENTS
Wednesday, August 27, 2014

On-Site SEO for Retail Jewelers

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On-Site SEO for Retail Jewelers 3669-daily-golden-nugget-1068
In yesterday's Daily Golden Nugget, I began a discussion about the differences between Technical SEO, On-Site SEO, and Off-Site SEO, and I detailed several very important, but sometimes boring aspects of what I refer to as the technical side of SEO.

Technical SEO is certainly something that computer scientists and programmers do best. Even though the technical SEO procedures are important, I don't often not...
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AT: 08/27/2014 10:42:26 AM   0 COMMENTS
Tuesday, August 26, 2014

Technical SEO, On-Site SEO, and Off-Site SEO

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Technical SEO, On-Site SEO, and Off-Site SEO 4166-daily-golden-nugget-1067
In its simplest terms, search engine optimization is the process of doing something for your website that will help it to rank higher in search engines. Google maintains its dominance over the entire search engine industry because it keeps its users happy.

Users... Those are the everyday people of this world, like you and me, who keep returning to Google because it offers the best search results no matter which device you use. Google pays attention to what we all look for, how we use ...
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AT: 08/26/2014 09:12:26 AM   0 COMMENTS
Monday, August 11, 2014

Proven Results of On-Site Blogging

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Proven Results of On-Site Blogging 8461-daily-golden-nugget-1056
The other day, I presented some historical data showing why it's bad to have an offsite blog instead of a blog on your website.

I'm going to continue this on-site/off-site discussion today with a presentation of measured results for when you do have a blog on your site.

The data I'm presenting today is part of the ...
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AT: 08/11/2014 09:23:45 AM   0 COMMENTS
Thursday, July 31, 2014

Adding and Deleting Content From Your Website

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Adding and Deleting Content From Your Website 8829-daily-golden-nugget-1049
Your business changes every day. Sometimes it's a small change like getting new inventory into your store and sometimes it's a big change like moving to a larger location.

The jewelry industry is highly competitive, and many times it's difficult to rank above your competitors if you don't have enough information on your website. You can't rely on a few educational pages, like the 4C's, and then small product catalog with images and simple descriptions. That's simply not enough in...
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AT: 07/31/2014 09:20:28 AM   0 COMMENTS
Thursday, May 01, 2014

Don't count keywords anymore...

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Dont count keywords anymore... 1629-daily-golden-nugget-984

In my Nugget yesterday, I explained how you need to consider the longterm value of your SEO and SEM efforts to the overall process of building your brand.

That Nugget directly relates to today's topic of Keywords, specifically keyword density.

In yesterday's Nugget I explained how Google will penalize you if you try to game their search results. They are pretty strict about that now since working so hard to improve the w...
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AT: 05/01/2014 10:04:03 AM   0 COMMENTS
Wednesday, July 24, 2013

How to Set Up a Content Curation Page on Your Website

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How to Set Up a Content Curation Page on Your Website 3010-daily-golden-nugget-783In yesterday's Daily Nugget I explained the "creation aspect" of the online content marketing method. Today's Daily Golden Nugget will explain how you can organize the information that other people created and use it for your own content marketing.

Within the internet marketing industry the words "curating" and "curation" represent the organization of online information into a single loca...
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AT: 07/24/2013 10:10:19 PM   0 COMMENTS
Thursday, August 11, 2011

Writing Successful Product Descriptions for Jewelry Website

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In layman's terms, search engine optimization is a delicate balance of information you show on your website: programming code used to make your website, ways that people can find your website, and how you treat people once they try to use your website.

We agree with the top reports from organizations like SEOmoz and Search Engine Land. They usually indicate that the Titles of your website pages and the quality of the content on your pages are the most significant website ranking factors.

The "quality of the content" is a strange phrase that many SEO guys will throw around but no one ever really defines it. That's because it's an indefinable concept that may change from website to website or industry to industry.

The search engine companies will never publicly say how they rank the content on your website. Google do...
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AT: 08/11/2011 11:08:36 AM   0 COMMENTS
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