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Friday, March 04, 2016

Imagine Jewelry Studio Website Disaster

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Imagine Jewelry Studio Website Disaster daily-golden-nugget-1465-92
Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.

Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some...
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AT: 03/04/2016 12:16:48 PM   0 COMMENTS
Friday, September 04, 2015

Kuehn Sisters Diamonds Website Review

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Kuehn Sisters Diamonds Website Review daily-golden-nugget-1335-78
In this week's Friday website review, I'm heading to Morgantown, WV to find a candidate jewelry store to review.

When I started my search with the phrase "morgantown wv jewelry stores," I saw these Google results:

Kuehn Sisters Diamonds Website Review 1335-morgantown-wv-jewelry-stores-serp-82 VIEW FULL GOLD NUGGET


AT: 09/04/2015 11:03:57 AM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

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TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...
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AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Thursday, April 23, 2015

The Thin Content Jewelry Catalog Trap

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The Thin Content Jewelry Catalog Trap daily-golden-nugget-1239-64
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.

Thin Content Explained


In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or...
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AT: 04/23/2015 11:11:27 AM   0 COMMENTS
Tuesday, January 25, 2011

Over Optimization is a Euphemism for Spammy

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The term "web spam" has been mentioned in many official blogs recently. Actually, the term seems to be mentioned every few months when someone complains about it, reawakens the topic.

In reality, "web spam" refers to a web page that is made up entirely of clusters of similar words that looks like gibberish.

Here's EXAMPLE 1 of web spam:

"We sell engagement ring the best selection of engagement rings is in our jewelry showcase you will find the best bridal engagement rings at our store women should look here for a variety of wedding engagement ring selections available nowhere else but our jewelry showcase in our engagement ring store where we have the best jewelry and diamond rings you could ever expect from an online jewelry store."

All of the search engines have implemented filtering to prevent you from eve...
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AT: 01/25/2011 10:43:17 AM   0 COMMENTS
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"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


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-Cheryl Herrick, Global Pathways Jewelry