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Thursday, December 31, 2015

ThrowbackThursday to 2015 Predictions

ThrowbackThursday to 2015 Predictions daily-golden-nugget-1419-42
Coincidently, this is the final Daily Golden Nugget for 2015 and it falls on a #ThrowbackThursday, giving me the perfect opportunity to check back in on my 2015 predictions from last year this time. Was I right, or very wrong? Let's find out...

Content Marketing Will Become More Important

My specific prediction was that the word "blogging" would be replaced with the phrase "content marketing" by the end of 2016...

AT: 12/31/2015 10:47:43 AM   0 COMMENTS
Wednesday, December 30, 2015

Insights for 2016

Insights for 2016 daily-golden-nugget-1418-76
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...

Social Media Change with the Young Generation

The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-...

AT: 12/30/2015 08:23:36 AM   0 COMMENTS
Tuesday, October 20, 2015

Instant Gratification and Long Term Investment in Your Website: 2015 Holiday Run-Up

Instant Gratification and Long Term Investment in Your Website: 2015 Holiday Run-Up daily-golden-nugget-1367-37
As I write this, I'm indulging in a very large pumpkin muffin. It will quite possibly be my lunch for today even though I know it's just a quick fix of food and not the type that could sustain me for more than a few hours.

Our lives are filled with quick fixes of one type or another. Many advertising tactics feed into the need to satisfy the human nature for a quick fix. In the website and e-commerce realm, we of...

AT: 10/20/2015 12:35:50 PM   0 COMMENTS
Thursday, January 01, 2015

How Many 2014 Predictions Came True?

How Many 2014 Predictions Came True? daily-golden-nugget-1159-75
Welcome to 2015! Before we forge ahead into the New Year, we need to look back on the predictions and changes from 2014.

Here's a quick review of my 2014 Predictions from a year ago.

2014 Prediction Review

Facebook Becomes More Worthless for Jewelers

Prediction: "Facebook will become more worthless for jewelry stores that are unwilling to pay for ads."

This prediction turned out to be 100% true. Facebook ...

AT: 01/01/2015 09:54:59 AM   0 COMMENTS
Monday, December 29, 2014

2015 Predictions

2015 Predictions daily-golden-nugget-1156-31
As the final hours of 2014 tick on by, I would like to share some of my predictions for 2015.

1. Content Marketing Will Become More Important for Jewelers

In order to understand why this will be important, you first need to understand what Content Marketing is. "Content" is anything that you publish online with the intention of influencing a customer's buying decisions. Written content is usually absorbed into Google and Bing and returned in search results, while all other content (photos, graphics, videos) are shared socially.

Instead of focusing on a s...

AT: 12/29/2014 09:20:45 AM   0 COMMENTS
Wednesday, May 07, 2014

Mobile Device and Web Browser Usage Statistics for Jewelry Websites

Mobile Device and Web Browser Usage Statistics for Jewelry Websites 5911-daily-golden-nugget-988
The right information can help you make the right decisions in business. I enjoy the process of digesting all the data I track into actionable information for the jewelry industry.

For the last 4 years, I've been running reports on the most popular web browsers and mobile devices every 6 months or so. Although I have browser tracking data that extends back to 2003, the first time I was able to successfully report mobile device usage was in Fe...

AT: 05/07/2014 09:21:28 AM   0 COMMENTS
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