Your online reputation is now part of your marketing. The results that people see in search help formulate the first impression that someone has of your business and whether or not they will purchase from you.
Managing your online reputation through reviews that appear on Facebook, Google Reviews, and Yelp is vital for your future business health. Savvy consumers are referring to what other people say in these online reviews and other consumer generated co... VIEW FULL GOLD NUGGET
At the JA NY show on Monday July 24, 2017, it was my honor to sit on the panel discussion about social media etiquette. The panel was moderated by Ashley Davis, Associate Editor, National Jeweler. The other three panelists I sat with, were Levi Higgs, Archives and Social Media Manager with David Webb, Joy Butler, Transactional busine... VIEW FULL GOLD NUGGET
It's the hope of every business that they will build a website that helps make them a lot of money, but few websites ever achieve that goal. Turning a website into a money making machine won't happen overnight, and it won't magically happen without a lot of help from employees and the business owner.
Most small businesses don't know how to update their websites once they are launched; indeed, many will continually pay for website updates even though they can edit the website on ... VIEW FULL GOLD NUGGET
Website review and analysis are part of my everyday job. I've been actively analyzing and making suggestions on improving traffic acquisition, user flow, SEO, and usability for several years. I've shared this analysis process and the tips for improvement in my writings for the last few years to provide an insight into how you could do it yourself.
Today, I'll share 6 of the most frequently broken or missing website features that I have seen over and over again, and provide some suggestions for maki... VIEW FULL GOLD NUGGET
Online referrals are starting to make an impact on local businesses, but not in the way we all expected them to. A few years ago, the buzz within the online marketing community was that social networks would become a referral engine for people to ask advice through. Facebook even attempted to create a new type of social search engine to capture that referral service. Google also struggled with the idea that the internet would become a big referral engine, and they tried to capture a piece of it through Google+.
Every Friday, I venture out into the unknown to find a website that needs some help; I call them flops that could use some fixing. My hope is that you, the reader, will be able to learn a thing or two from someone else's mistakes, so that's what I look for.
This week I searched Google for the phrase "jewelers in Chapel Hill NC," and got these results:
Searching for a website candidate for this week's Friday Flop Fix was a little challenging. I began my search, as usual, looking for a random website candidate in a random city in the United States. My randomly chosen city this week was Orange, CA. My specific Google search phrase was "jewelers Orange, CA" for which I was given the search results you see below.
I've included my commentary in the screen capture:
This is my weekly website review where I search for a retail jeweler at random through Google and pick apart what they are doing online. I try to uncover the flops that are being made so I can suggest the fixes needed to improve what they are doing.
This week, I started my Google search with the phrase "jewelers Brookline, MA" and quickly found myself heading down a rabbit hole after viewing these results:
Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.
Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":
There was a lot of marketing buzz around QR codes when they appeared in the USA in 2009 and 2010. Marketers thought they would be a hot sensation for smartphone users and started slapping them on all their ads. Even though QR codes began to appear everywhere, their usefulness and marketing success rates were small. What marketers didn't realize was that QR codes must be utilitarian, but most were gimmicky. I wrote this Nugget about... VIEW FULL GOLD NUGGET
Bloggers have an unyielding passion to write and share their expertise with the world. Unlike a freelance writer for hire that is paid to create an editorial, most passionate bloggers write because they care greatly about the topic, and many do it for free. Those of us who write for free are often disappointed by posts that don't get the attention we wish they did; after all our blog posts are our children and we want our children to grow up and be successful and not unacknowledged misfits.
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I look for a random retail jewelry store website that is using the wrong approach on their website, and I make suggestions for improvements. This week when I searched Google for "jewelers st. petersburg fl," I was given these results:
This is a pretty sad edition of #ThrowbackThursday. In fact, it's not even much of a throwback since I'm only jumping back 3 months to September 2015 to my explanation of how to share Google reviews to your website.
Testimonials and online business reviews are an important part of a customer's pre-screening process of you. While every online directory has a review system, arguably Yelp a... VIEW FULL GOLD NUGGET
Every week, normally on Friday, I write a website review with suggestions on how to make a random site better. I have something special planned for this Friday so I have to move my Flop-Fix review to today.
My purpose here is to find a website that has something wrong, point it out, and give suggestions on how to fix it. My suggestions are entirely my own and based on my past experience, research, or observations. I found my review candidate this week with the query "jewelry stores Happy Valley, OR" and th... VIEW FULL GOLD NUGGET
Today is the eve of the official start of the "holiday season" in the U.S. Retail businesses have been preparing their inventory, ads, and employees for the last few months in hopes to really boost sales this year.
In a perfect world, most holiday season ads are already finalized and scheduled, but there's always the opportunity for retailers to gain a little extra publicity every day through different types of engagements with their customers.
Hello and welcome to the Friday Flop Fix, or #FridayFlopFix. Every Friday I randomly choose and review a retail jeweler's website. Normally I just choose the first jeweler that appears in the SERP listing for whatever town I look at; sometimes I find good sites, and sometimes I find bad sites. I'm going to change it up and intentionally look for sites that have problems, the website flops as it were, and offer ideas to fix them.
This is the Friday website review where I do a Google search for an independent retail jeweler in a random town, then review their website.
This week, I'm starting my search with the phrase "jewelry stores in grand fork nd." Every week that I do this, I try to give you my first impressions of every website as I work through it. Just looking at the results given below, I have a feeling this week's review is going to be quite... nasty. Hold on to your seats gang and let's jump in...<... VIEW FULL GOLD NUGGET
In this edition of Throwback Thursday, I have to report some news which saddens me. It relates to how your business websites reviews appear; or rather; no longer appear in Google search results.
In October 2014, I wrote this Nugget explaining how to use Google My Business to find and reply to online reviews that are not part of the Google system. In other words, customer reviews that are ... VIEW FULL GOLD NUGGET
That's what I always say when a jeweler wants to ask me a question but starts off saying "I have a stupid question," which happened several times over this past weekend while I was at the RJO show in St. Louis. When it comes to asking me questions though, you have to be aware that I always use the good questions as future Daily Golden Nuggets, like this one.
After my Local Marketing seminar at the RJO show, a jeweler was explaining that they often ask for their customers to write ... VIEW FULL GOLD NUGGET
Once a week, usually on Friday, I write a website review for a randomly chosen retail jewelry store. This week the review is being moved to Wednesday.
For this week's review, I'm searching for "jewelers in Sedona, AZ" using Google Chrome in incognito mode. The results I saw during last week's review were formatted for a smartphone. This week the results are formatted for a desktop browser again. Oddities like that are usual... VIEW FULL GOLD NUGGET
The other day while having a rather long lunch date with my friend and industry colleague, Peggy Jo Donahue, we touched on the topic of disclosure for paid endorsements and how they should be handled online. It is an important topic that I realized I have not written about in too much detail other than to briefly mention it in VIEW FULL GOLD NUGGET
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.
I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.
My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:
Welcome to the weekly edition of the Friday jewelry website review. Every week, I randomly choose a candidate website and put it to the test for design, SEO, usability, content, and a wealth of other website and business related issues.
I never know how they will turn out; sometimes good and sometimes bad. I always try to write these reviews in the order in which I browse around the site, providing my first reactions as I discover things.
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.
Testimonials are a wonderful sales tool. They provide the social proof of good products or service that can help close a new sale. Every testimonial you receive should be posted to your website for everyone to see.
Customers are more likely to believe what other people say about you than what you say about yourself. Online directory sites like Yelp, Yellow Pages, and Google+ all provide methods of leaving online reviews. These reviews are good at helping to attract organic website visitor... VIEW FULL GOLD NUGGET
I was recently analyzing the Google+ Local account for a new jewelry store. The owners bought the previous bead store that was at that location and remodeled it into a new jewelry store. My analysis discovered a situation I'd not yet seen, or in fact, even envisioned. Of course, that makes it a perfect topic for a Daily Golden Nugget!
It's obvious that every new business needs to design their store and stock their shelves with merchandise. Before you even get to that... VIEW FULL GOLD NUGGET
This is the Friday jewelry website review edition of the Daily Golden Nugget. This week I'm snooping around the interwebs of Malibu, California in search for a great jewelry store.
My hope is that I'll find a store whose website will lure me in and get me to visit them in person. I never know where these reviews will go when I start, but the hope is that we'll all learn something from it.
I start my search using the Google Chrome browser in incognito mode to prevent my own search history from providing pe... VIEW FULL GOLD NUGGET
Welcome to the Friday retail jewelry website review. Every week, I select a random location around the United States in search of a review candidate. The object of this review is to learn something that might be able to help you with your own website.
I always try to write the review with an unbiased point of view, and I especially hope that the jewelers reading this will use these reviews to better their online presence.
Welcome to the Friday retail jewelry store website review. For this week's review, I'm searching for "jewelers Tempe, Arizona" using Google Chrome in incognito mode.
If this is the first time you're reading my reviews, then let me explain that I review a different random retail store website every Friday. These are sites have no relation to me or the website agency services my company provides. These are just straight forward, cursory reviews of what a website looks like, how it functions, some SEO analys... VIEW FULL GOLD NUGGET
I've always believed that a local business should pay attention to how their company appears online. There are hundreds, maybe even thousands of random business directories where public business and store information can be found.
These business directories often get their start by purchasing lists of business names to populate into their sites. Databases of company names, addresses, owners, phone numbers, and business types are all available for purchase thr... VIEW FULL GOLD NUGGET
Today is the Friday Review edition of the Daily Golden Nugget. The goal of this review is to analyze a website for its good qualities, and bad, and to learn from it. Every week I choose a location in the United States from which to pluck a review candidate from.
This week I'm heading over to Albany, Georgia. What I remember most about my own visits to Georgia is the unstoppable kudzu. But today I'm less concerned with vines that grow 1 foot per day because I'm in need of a quality jewelry store.
This is the Friday Retail Jeweler website review. The goal for today is to examine a random jewelry website, pull it apart to see how it functions and evaluate the good and the bad that we can learn from.
Every week my staff gives me a random city in the United States and I use Google Chrome in incognito mode to search for local jewelers there. This week the target city was Spokane, Washington.
My journey today began with a search for "jewelry stores Hayward CA." You see, I'm pretending to be a real customer searching for a local jeweler in Hayward. My goal is to examine how the local jewelers in that town stack up in Google search, take a look at their websites, and see what can be learned by the experience.
This is my weekly retail jeweler website review, but this week I'm changing up the format a little bit.
Here's a snapshot of the business listing I saw in the Google SERP for that search: VIEW FULL GOLD NUGGET
This is the Friday website review where I randomly look for a jewelry website to dissect so we can all learn something new. This week I'm taking a slightly different approach to locating a review candidate. I'm going to search in a county instead of a specific town.
To start the process, I always open an incognito window with Google Chrome. This step allows me to do searches in Google without any personalized results affecting what I see. Google has several ways to identify your compute... VIEW FULL GOLD NUGGET
This is the Friday website review edition of the Daily Golden Nugget. Every Friday I choose a random city and search for a potential jeweler to use as my review candidate.
This week I'm looking in Maplewood, NJ for a local jeweler. I used the search query "jewelers in maplewood nj" and found the results below. There's a lot of detail in the SERP screen shot, so click it to view larger:
Google Maps will help people locate your business online, but sometimes those online reviews will chase people away screaming, instead of luring them to your door.
The power of the online review is undeniable now. I've read a few case studies about negative online reviews and the affect on a business, and I've had personal experience helping several businesses deal with the aftermath caused by horrible online reviews.
The legitimacy of online reviews has gone through some controversy over the last 4 ye... VIEW FULL GOLD NUGGET
This is the Friday Website Review edition of the Daily Golden Nugget. The goal of this Nugget is to take an unbiased close look at a random jewelry website to see what we can learn from it.
Every week I put my Chrome web browser into incognito mode and search a random town for a local jeweler. This week I chose the city of Uvalde in Texas. Specifically I searched for "jewelers in Uvalde, Texas."
According to this search result there might be 2 jewelers in Uvalde:
This is the Friday Jewelry Website Review to help you learn more about your own website by looking at a review from another jeweler's real website.
This week I ventured over to Freeport, Illinois in search of a jeweler who sells estate jewelry. Specifically, I used the search query "estate jewelry Freeport, Illinois" and saw these really interesting results:
This is the Friday Jewelry Website Review to help you learn more about your own website by looking at a review from another jeweler's real website.
Every week, I set my Google Chrome browser to incognito mode to find a website review candidate. Normally I search for jewelry stores in a specific town name, but this time I took a slightly different approach and searched for "jewelers in Olmsted County, Minnesota."
Google understood how to interpret Olmstead County as the largest city within in Rochester. I find these sear... VIEW FULL GOLD NUGGET
This is the weekly Friday Website Review edition of the Daily Golden Nugget. The goal is to first find, and then evaluate a random jeweler's website to see how they set it up and what they are doing with it. Sometimes I find good things to talk about, sometimes bad, but always educational and unbiased.
Each week I search a random town for a jewelry store. I always set my Google Chrome browser to incognito mode to prevent my previous personal browsing history from tainting my organic search results.
It's the Friday website review edition of the Daily Golden Nugget. The normal goal of these Friday reviews is to look at a website to see what we can learn from it, but this week I found something a little more interesting to review than simply a website.
I took a different approach to finding my review candidate this week. I started with the usually incognito mode of Google Chrome, but I changed my browser search location to Lawrence, KS by clicking the Search Tools button on the option menu and then cli... VIEW FULL GOLD NUGGET
I like to sit in the window seat whenever I fly. I enjoy looking at the world from 35,000 feet and wondering about the world passing quickly below. When not watching a movie, I like to watch the in-flight map on the screen in front of me in an attempt to relate window view to the locations on the map.
The only landmarks I've ever recognized from that altitude were the Mississippi River and the Grand Canyon, but those are easy.
This is the Friday Website Review edition of the Daily Golden Nugget. The goal of this review is not to single out any particular jeweler or store, but to examine a website for educational purposes. Hopefully we can all learn something from the review
This week I'm searching for a review candidate in Newport, RI. I always use the Chrome web browser in incognito mode to search for a review candidate. I do this to help prevent my personal browser history from interfering with search results given by Goo... VIEW FULL GOLD NUGGET
I've been thinking about it for months and I've finally made the decision. I'm going to pick up an engagement ring today and propose to her this weekend! I have to find a jeweler in my home town, Modesto, California, that will help me out. I need a ring in a hurry!
I do a Google search for "engagement rings in Modesto, CA" and I see this as my first choice:
This is the special Friday Website Review Edition of the Daily Golden Nugget. The goal of this weekly exercise is to find a random retail jeweler's website that can have both its design and search engine optimization dissected so we can learn from it.
I always use Google's Chrome browser in incognito mode to search for a random jeweler. The incognito mode allows me to do a web search without tainting the search results by my personal browsing and search history. By removing my personal search history, I'm able to ... VIEW FULL GOLD NUGGET
This is the Friday Website Review edition of the Daily Golden Nugget. Every Friday I randomly select a destination in the USA and search for unsuspecting retail jewelry stores, then I review their website.
This week I started my search with the phrase "jewelers Hannibal, Mo" and found Ava Goldworks to have both the top organic listing and the top Google+ Local listing.
This is the special Friday edition of the Daily Golden Nugget where I randomly review a retail jewelry store website to see what we can learn from it. Sometimes I uncover good things, and sometimes bad; either way, there's always something interesting to learn.
This week I'm doing this review from my iPad Air. I'm beginning this review with the Google Chrome browser using incognito mode. I started with a search for "jewelry stores in Seattle, Washington" and this search results screen was returned to me.
This is the Friday Jewelry Website Review to help you learn more about your own website by looking at a review from another jeweler's real website.
For this week, I'm starting my Google search with the phrase "jewelry appraisers Saint Augustine, FL" to find my review candidate. The top 3 results are listings from the Yellow Pages and Yahoo Local, but after that, I see Carter's Jewelry as the top raking in the Google+ Local list.
This is not my typical Friday Jewelry website review. I started out the normal way by opening my Chrome web browser in incognito mode, and I searched for the phrase "jewelry stores" followed by a town name.
I found a good candidate for a review, and I even browsed around their website and Facebook page for a while to find out a little more about them before I started to write.
As it turns out, I'm not doing a review of a website today, but I'm going to cover an extremely sensitive topic that was mentioned in their online Google reviews. ... VIEW FULL GOLD NUGGET
Are you looking to open a new jewelry store but don't know where to do it? There seems to be a good opportunity along the northern border of Massachusetts in the City of Lowell.
According to Wikipedia, Lowell has a population of 106,519, but according to the search I just did in Google, they only seem to have two jewelry stores. Both stores seem to be long established jewelers, but their websites ... VIEW FULL GOLD NUGGET
This is my Friday Jewelry Website Review where I look at a random retail jewelry store's website in hopes that what I find will help you improve your own website.
Each week I randomly choose a city and do a Google search using the Chrome browser in incognito mode. This is the best way to ensure that the search results I see will be similar to what a random person would see when they search for a jeweler in that same town.
This week's search was "jewelers bay city, Michigan," and these are the top 4 re... VIEW FULL GOLD NUGGET
In this edition of the Friday Website review I'm stopping off in Bristol, TN. To prevent my Google Personalization results from getting in the way, I used the Google Chrome browser in Incognito Mode. My search string was "jewelers in bristol tn."
Here's a screen grab of the top SERP results I saw...
This is a special edition of the weekly retail jeweler website review. It's special because it's on Thursday rather than the normal Friday. The goal of this review is to show you how other retail jewelers are using their website. Sometimes these reviews are good, sometimes really bad. No matter how they work out, the hope is that you'll see something you can use, or fix, on your own website.
To find my review candidate this week I searched for "jewelry stores in baton rouge" using the Google Chrome browser ... VIEW FULL GOLD NUGGET
This is the Friday Jewelry Website Review where I look at a random jewelry website to give you ideas on how to improve your own website.
I began my search this week looking for "jewelry stores in scranton pa." The top listing in the both the organic and Google+ Local results were for Boccardo Jewelers and their website boccardojewelers.com. Instead of seeing their website, I actually got the "account suspended" notice from Blue Host.
Facebook recently announced a change in the way their search features are going to work. They are finally going to cross reference the online social activity of our friends and give us matching search results according to the pages our friends Like.
So, for example, if I search Facebook for an auto mechanic I'm supposed to see results that include all the auto mechanic Pages my friends "liked" on Facebook. I don't think my local auto mechanics would even have a Facebook Page, so that's a bad ... VIEW FULL GOLD NUGGET
It's the season of cheer, and people are suddenly more giving, more willing to do something for others. As a retail store owner you certainly hope that people will shop at your store for their gift giving purchase, but at the same time, other than money, there's a gift you could ask of each customer.
Reviews and recommendations.
Ask every customer if they would be willing to write an online review for you. They wouldn't do it in the store; instead they would have to do it on their smartphone or on the... VIEW FULL GOLD NUGGET
Over the past 18 months there were many other bloggers who complained that Google's online review system was tainted by spam. In fact, all review sites have experienced review spam, which refers to business owners going to their own store listing and creating a few good reviews.
For a while Google didn't show reviews from other review sites like insiderpages.com, judybook.com, yahoo.com, or citysearch.com; but those seem to be included in the new Google+ Local business layout. Each of those other companies have grappled with review spam in their own way, but is seems like Google may not care any more...
Did you know that Google bought Zagat for $151M USD in September 2011?
I remember hearing the news about it while spending a day in NYC with my mother. I travel around the USA and Europe and I see many stores with t... VIEW FULL GOLD NUGGET
In yesterday's Daily Golden Nugget we gave you results from a QR code micro test we conducted over the last 7 months. We found that QR codes could be successfully used inside your store as a way to lead consumers to a review website.
When customers have to wait anywhere from 1 minute to 5 minutes, they will take the time to scan a QR code hung in the waiting area, then either read or leave a review.
We think it's important to note that the QR codes in our test were hung on a wall close to the customer rather than on the wall behind the counter. It is our opinion that physical proximity matters. One just does not expect to be allowed to take their phone and take a photo of something behind a salesperson.
Here are the steps to making this work in your own jewelry store:
We're at the point in time where modern technology can influence consumer buying decisions within seconds through the use of mobile devices. We're not talking about mobile websites or intentional mobile marketing but rather online reviews and testimonials.
Through various blog posts Google continues to affirm that 1 out of 5 searches are related to a customer's location. Those location searches trigger the organic results to include Google Places listings and online review websites. Most of the time each of these results is accompanied by a set of star ratings.
Google tweaks the SERP layouts continuously. As of this writing, the review stars appear in the AdWords ads, Citysearch.com listings, and Yelp listings. Note that Google specifically includes the stars next to the AdWords ads instead of the Places listings in the... VIEW FULL GOLD NUGGET
Review websites are popping up everywhere. Not too long ago, the only review sites we worried about were Google Places, CitySearch, Yelp, InsiderPages, MerchantCircle, and a few others. In the Spring of 2010, Google was so hungry for reviews they created new HTML tags to tell Google when a review was showing on a page.
Since then, reviews online have exploded because digital marketing agencies realized the power behind the tool. Does your marketing agency get it yet?
The review services mentioned above are typically out of your control, or you may have to jump through a few hoops to manage the reviews. Other online reviews can appear on your Facebook Business Page or on your website, and these are easier to control.
Your first ACTION ITEM for today is to contact your web programmer and tell them you want a review... VIEW FULL GOLD NUGGET
Early last week, there was an important video announcement from one of the Google+ developers about Google+ Business Profiles. Originally they were going to keep G+ Business Profiles to a limited group, similar to how they have the trial period for current users. However they changed their mind and they are just going to allow everyone in (without a trial period) as soon as they are ready.
They are rushing, but they are not starting from scratch.
As we expected, Google is making huge strides forward to integrate Google Places and Google+. As of June 22, 2011 the appearance of all Google Places listings (i.e. your store's listing on Google Maps) now matches the fancy gray, red and black design that you see in Google+ and on google.com search.
In yesterday's Daily Golden Nugget we told you about Citysearch.com and presented a case study of Roslyn Jewelry in NYC who has bad reviews dating back to 2002 and obviously spammy reviews in the past two years.
Citysearch requires a monthly PPC advertising commitment of at least $299 before they allow you to rebut your reviews. Instead of paying, Roslyn took the frugal approach by creating 4 bogus user accounts each with 1 review. These reviews were posted on the same date, which is a red flag for bogus reviews.
As we said a few days ago, online reviews are forms of user generated content that will help or hurt your business. On the other hand, if done correctly they are also forms of direct marketing.
If you find yourself in the same unfortunate Citysearch position as Roslyn, and you want to take the frugal appro... VIEW FULL GOLD NUGGET
From our recent research study we've found that online review sites account for a lot of your business visibility.
Citysearch.com might show a 5 star user rating for your business and no one notices you because the 5 stars are almost expected now. But there can be a particularly devastating effect to your business if your ratings are low, and you would feel it.
Several members of our team are currently working with a large supplier that has a disastrous online reputation. Every review site has dozens of complaints about them, but until we got involved they simply didn't know how to fix the problem. Let's use our experience and give you some ideas that will help in your own reputation management.
Yesterday, we gave you our three month research study results to illustrate how online user generated content is out there, and potentially damaging until you lock it down.
InsiderPages, Yahoo Local, and CitySearch are the top 3 review sites you should worry about. Let's look at a case study to show exactly what you need to pay attention to.
We randomly searched InsiderPages.com for all jewelry stores within 20 miles of our office to find a good example.
We found: 188 jewelers with 5 star reviews from 1 or more reviewers. 178 jewelers with 4 star reviews, mostly from a single reviewer. 52 with 3 star reviews, many from 2 or more reviewers. 13 with 2 star reviews from 1 or more reviewers. 20 with 1 start reviews from 1 or more reviewers.
It is important to realize that when a new potential customer finds you online, they can't immediately compare the size of your store to the jewelry store down the street. At first, they really will not care if you have a shoe box sized store or a grand palace.
A consumer is only interested in knowing that their needs will be met, that customer service will happily surprise them, and that they will have your complete attention when they visit your store or call you on the telephone.
Some people still price shop, but in truth everyone shops for service. You can create very fancy sales gimmicks to get people into your store, or you can win them over with amazing customer service and then entice them to bring in a friend.
Hopefully, a happy customer will post a raving review about your store online. The popular revie... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry