Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Your Reviews From Other Sites Are Hidden - #TBT

Your Reviews From Other Sites Are Hidden - TBT daily-golden-nugget-1319-30
In this edition of Throwback Thursday, I have to report some news which saddens me. It relates to how your business websites reviews appear; or rather; no longer appear in Google search results.

In October 2014, I wrote this Nugget explaining how to use Google My Business to find and reply to online reviews that are not part of the Google system. In other words, customer reviews that are not written on your Google+ Page, but rather sites like, or, or

Using that previously explained method, you could simply log into your Google My Business account to track online reviews instead of having to manage multiple directory accounts to keep track of those reviews.

Sorry to say, Google has squashed this entire thing.

Google still shows reviews in the search results pages, but only the results that were collected directly through Google Reviews. All the other reviews are now hidden from the SERPs.

Here's a screen shot I dug up from a previous Nugget:

Your Reviews From Other Sites Are Hidden - TBT 1319-old-sams-local-listing-94

Here's what that same local listing looks like today:

Your Reviews From Other Sites Are Hidden - TBT 1319-new-sams-local-listing-41

As you can see, the "More reviews" section is gone.

According to reports, Google confirmed that they were removed to "present accurate and reliable information." In other words, they don't want to rely on the review vetting process that other companies use.

Every directory site has reviews, and many of those directories have poor business models, or worse, are spam. Google's automated system was finding all those poor quality review sites and including them in the Google SERP.

My opinion is that Google didn't want to spend any efforts to create a new filtering system to block spam directories, so they just turned it off completely.

You won't see the reviews listed in your Google My Business account any more either.

Other Affects Unknown

A while back, I was able to measure the positive affect that reviews had on SERP rankings. I found that reviews from local directory sites that used the rich snippets, specifically Yelp and Foursquare, seemed to help boost ranking for local businesses.

Now that Google hid the "More reviews" section I don't know if they've also withdrawn the positive ranking boost. This is very difficult to measure, but I will keep trying to find evidence of a change either way.

What Do You Do Now?

First of all, you need to keep an eye out for all the reviews you have around the internet. Claim your business listings and reply to all your reviews.

Second, from now on, you should only ask customers to write reviews for you on Google. Honestly, they will write the reviews wherever they want, but you should request that they use Google Reviews.

AT: 08/13/2015 06:34:28 AM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on Your Reviews From Other Sites Are Hidden - #TBT

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
7 6 8 7 6 1 5 4
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry