It is important to realize that when a new potential customer finds you online, they can't immediately compare the size of your store to the jewelry store down the street. At first, they really will not care if you have a shoe box sized store or a grand palace.
A consumer is only interested in knowing that their needs will be met, that customer service will happily surprise them, and that they will have your complete attention when they visit your store or call you on the telephone.
Some people still price shop, but in truth everyone shops for service. You can create very fancy sales gimmicks to get people into your store, or you can win them over with amazing customer service and then entice them to bring in a friend.
Hopefully, a happy customer will post a raving review about your store online. The popular review sites include Google Places, Insider Pages, Merchant Circle and Yelp. There are many others, but those 4 might be the most popular as of today.
When a customer has a positive experience in your store, you should ask them to write a review for you online. According to the terms of service for all of these review sites, you are not supposed to solicit someone to write a review for you. Google specifically says you should not compensate someone for writing a positive review.
However, we feel that the general public is not completely aware of online reviews and you should tell them about it, and ask them to write a review.
You should also keep an eye on your BBB ratings. You might not be a member, but if someone complains about your store, you need to take care of that issue.
An A+ rating on BBB and 5-star reviews online attract customers like magnets.
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
