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Thursday, July 21, 2011

Reviews: Don't get caught doing this; you will be ruined.

In yesterday's Daily Golden Nugget we told you about and presented a case study of Roslyn Jewelry in NYC who has bad reviews dating back to 2002 and obviously spammy reviews in the past two years.

Citysearch requires a monthly PPC advertising commitment of at least $299 before they allow you to rebut your reviews. Instead of paying, Roslyn took the frugal approach by creating 4 bogus user accounts each with 1 review. These reviews were posted on the same date, which is a red flag for bogus reviews.

As we said a few days ago, online reviews are forms of user generated content that will help or hurt your business. On the other hand, if done correctly they are also forms of direct marketing.

If you find yourself in the same unfortunate Citysearch position as Roslyn, and you want to take the frugal appro...

AT: 07/21/2011 11:41:18 AM   0 COMMENTS
Wednesday, July 20, 2011

Citysearch Reviews can Devastate Your Business

So what do your customers really think of you?

From our recent research study we've found that online review sites account for a lot of your business visibility. might show a 5 star user rating for your business and no one notices you because the 5 stars are almost expected now. But there can be a particularly devastating effect to your business if your ratings are low, and you would feel it.

Several members of our team are currently working with a large supplier that has a disastrous online reputation. Every review site has dozens of complaints about them, but until we got involved they simply didn't know how to fix the problem. Let's use our experience and give you some ideas that will help in your own reputation management.

Sometimes those online reviews can illustrate a long standing probl...

AT: 07/20/2011 10:58:07 AM   0 COMMENTS
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