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Monday, February 22, 2016

Top 10 Misfit Children Nuggets from 2015

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Top 10 Misfit Children Nuggets from 2015 daily-golden-nugget-1456-24
Bloggers have an unyielding passion to write and share their expertise with the world. Unlike a freelance writer for hire that is paid to create an editorial, most passionate bloggers write because they care greatly about the topic, and many do it for free. Those of us who write for free are often disappointed by posts that don't get the attention we wish they did; after all our blog posts are our children and we want our children to grow up and be successful and not unacknowledged misfits.

Much to my chagrin, not every b...
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AT: 02/22/2016 07:36:26 AM   0 COMMENTS
Monday, July 20, 2015

Acquisition Channels: Practical SEO Guide

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Acquisition Channels: Practical SEO Guide daily-golden-nugget-1301-82
In today's Practical SEO Guide, I will show you how to access the Google Analytics Acquisition Channels report and explain how to read it.

The Acquisition Channels report provides a high level view of the different marketing channels that brought people to your website.

Log into Google Analytics and click on Acquisition -> All Traffic -> Channels as you see here:

Acquisitio...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/20/2015 01:02:15 PM   0 COMMENTS
Wednesday, June 17, 2015

JCK Talks 2015: How the game is changing: Big Data in Retail

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JCK Talks 2015: How the game is changing: Big Data in Retail daily-golden-nugget-1278-47
The term Big Data is one of the internet's latest buzz words that everyone is talking about but no one seems to know what it is, why they should care about it, how to collect it, or how to use it.

Put simply, Big Data is the collection of massive amounts of demographic and tracking information you gather about your customers. Once gathered, you then churn that information into reports that help you better plan future marketing and provide interesting insights ...
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AT: 06/17/2015 11:29:07 AM   0 COMMENTS
Thursday, June 11, 2015

What Is A Money Site?

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What Is A Money Site? daily-golden-nugget-1274-3
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.

The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...
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AT: 06/11/2015 08:44:10 AM   0 COMMENTS
Tuesday, May 26, 2015

Recommended Monthly Online Marketing for Jewelers

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Recommended Monthly Online Marketing for Jewelers daily-golden-nugget-1262-1
After last week's Nuggets about marketing funnels and determining a funnel cost, I received an email from a reader wanting to know my current recommendations for a marketing funnel.

Here are my recommendations for monthly online marketing, in this o...
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AT: 05/26/2015 01:12:01 PM   0 COMMENTS
Wednesday, May 20, 2015

Determining the Cost of Different Methods of Marketing in Your Funnel

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Determining the Cost of Different Methods of Marketing in Your Funnel daily-golden-nugget-1258-48
In yesterday's Daily Golden Nugget, I explained how to analyze the cost of your marketing funnel. Today, I'll follow up with some specific funnel ideas to help you formulate your own plan.

Understanding Previous Marketing


Here's a tricky question to think about... Do you measure ad success by the number of people it brought...
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AT: 05/20/2015 09:09:37 AM   0 COMMENTS
Tuesday, May 19, 2015

The Misunderstood Cost of the Marketing Funnel

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The Misunderstood Cost of the Marketing Funnel daily-golden-nugget-1257-3
The truth of the matter is that your business will never survive without some type of marketing. Word of mouth marketing is not enough anymore to support your business. Simple posts to social media and meager ads in community newspapers won't support your overhead, or even put food on your table.

According to the U.S. Small Business Administration, you should VIEW FULL GOLD NUGGET


AT: 05/19/2015 11:16:30 AM   0 COMMENTS
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