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Friday, July 21, 2017

How to Promote Your Online Store In A Cost-Effective Manner

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How to Promote Your Online Store In A Cost-Effective Manner daily-golden-nugget-1566-12
I recently came across a seminar titled "How to Promote Your Online Store In A Cost-Effective Manner" and thought it was an extremely misleading headline. Whenever business owners ask me about cost effective online advertising, they usually mean "least expensive" rather than asking me how to achieve the best ROI with their online ads.

I've also found that many business owners believe that online marketing is simple, and that anyone can do it. Preying upon this belief, there are ad a...
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AT: 07/21/2017 07:07:25 AM   0 COMMENTS
Wednesday, May 20, 2015

Determining the Cost of Different Methods of Marketing in Your Funnel

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Determining the Cost of Different Methods of Marketing in Your Funnel daily-golden-nugget-1258-48
In yesterday's Daily Golden Nugget, I explained how to analyze the cost of your marketing funnel. Today, I'll follow up with some specific funnel ideas to help you formulate your own plan.

Understanding Previous Marketing


Here's a tricky question to think about... Do you measure ad success by the number of people it brought...
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AT: 05/20/2015 09:09:37 AM   0 COMMENTS
Thursday, November 27, 2014

Reason Why Online Ad Costs Increase During the Holiday Season

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Reason Why Online Ad Costs Increase During the Holiday Season daily-golden-nugget-1134-45
It's the Thanksgiving Holiday in the United States. For many years, this day marked the official point on the calendar as the start of the holiday season in the US. Not too long ago, you wouldn't see a single Christmas Tree or holiday decorations in a store until the Friday morning after Thanksgiving. The Macy's Thanksgiving Day parade would march down the streets of New York and not a word about Christmas was mentioned until Santa Claus went by on that last float, giving us the go-ahea...
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AT: 11/27/2014 08:51:06 AM   0 COMMENTS
Monday, September 06, 2010

Food for thought while you're cooking on the BBQ today.

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When did you last remodel your store? 1970? 1980? Does your store look old? Perhaps the showcases are doing their job but what about the wood paneling on the walls that's a dead giveaway of a 30 year old store?

Continuing with this line of thought, is the old store design turning away customers? Another question you could ask yourself is how often do you get first time customers in the store and then never see them again?

According to Lydia Ramsey of MannersThatSell.com, first impressions account for 93% of all opinions, and the basis for doing business "is judged based on non-verbal data - your appearance and your body language." It's okay if your retail store looks old if it's your intended style, but does it look old, tired and in need of refreshing? There is a difference.

When it comes to non-in-person firs...
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AT: 09/06/2010 02:14:45 PM   0 COMMENTS
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