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Friday, July 21, 2017

How to Promote Your Online Store In A Cost-Effective Manner

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How to Promote Your Online Store In A Cost-Effective Manner daily-golden-nugget-1566-12
I recently came across a seminar titled "How to Promote Your Online Store In A Cost-Effective Manner" and thought it was an extremely misleading headline. Whenever business owners ask me about cost effective online advertising, they usually mean "least expensive" rather than asking me how to achieve the best ROI with their online ads.

I've also found that many business owners believe that online marketing is simple, and that anyone can do it. Preying upon this belief, there are ad a...
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AT: 07/21/2017 07:07:25 AM   0 COMMENTS
Wednesday, January 13, 2016

Minimalist Website Design Causes The Revival of The Splash Screen

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Minimalist Website Design Causes The Revival of The Splash Screen daily-golden-nugget-1428-42
Mobile websites are important, but a growing trend of mobile website design has me a little worried that websites are accidentally turning back the clock to a time of poor usability.

Splash Pages


The splash page was a very popular type of website home page design prior to 2010. A splash page was supposed to welcome a visitor to your site with a pretty image or an animation, and sometimes even music. Typically, there was a big arrow or the words "enter site" lik...
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AT: 01/13/2016 08:26:52 AM   0 COMMENTS
Wednesday, November 18, 2015

Let Your Website Evolve Into What It Should Be

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Let Your Website Evolve Into What It Should Be daily-golden-nugget-1388-91
Every business experiences some type of growing pains; these usually have something to do with lack of time, hiring the right employees, and supply and demand of products, but there's also a website growing pain that's very real.

Eventually you will grow beyond the needs of your current website. The next time you rebuild your website it should take a lot more thought and plann...
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AT: 11/18/2015 12:53:18 PM   0 COMMENTS
Thursday, September 03, 2015

Google Website Optimizer is Now Google Experiments #TBT

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Google Website Optimizer is Now Google Experiments TBT daily-golden-nugget-1334-68
In this edition of #ThrowbackThursday, I need to jump back to my discussion about Google Website Optimizer in September 2011. In 2012, Google closed down their Website Optimizer standalone product and merged its features into Google Analytics. They now call it Experiments instead of Website Optimizer.

The old Optimizer was designed to handle A/B testing, which is when ...
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AT: 09/03/2015 06:39:03 AM   0 COMMENTS
Thursday, September 01, 2011

Google Website Optimizer in Plain English

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This Daily Golden Nugget is probably a little more advanced than most others. Thankfully, though, it's not too technical because the Google tool we're going to explain takes care of all the confusing tech stuff.

We want to introduce you to the world of website split testing, also known as A/B testing.

As we've said in the past, your website is never really complete. You need to keep working on it to improve your conversion rates, lower your bounce rates, and overall increase your sales. But other than simply watching the daily sales reports, how do you know if your website efforts are getting better?

The answer is A/B testing, and with it you can create 2 variations of the same web page and have Google run its magic until the better of the pages appears.

The magic is built into the Google Website Optimizer t...
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AT: 09/01/2011 11:24:11 AM   0 COMMENTS
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