It's the hope of every business that they will build a website that helps make them a lot of money, but few websites ever achieve that goal. Turning a website into a money making machine won't happen overnight, and it won't magically happen without a lot of help from employees and the business owner.
Most small businesses don't know how to update their websites once they are launched; indeed, many will continually pay for website updates even though they can edit the website on ... VIEW FULL GOLD NUGGET
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.
This week, I began my search for "jewelers Honesdale, PA" and saw these results:
Last week, I went shopping for a water proof iPhone case; something that would be good enough to protect the phone while canoeing on a river. After a bit of searching at the local mall, I found a potentially good case made by THULE. Due to its price, the THULE Atmos X5 case was locked in one of those anti-theft store packages that covered most of the important details. Before buying it, I needed to make sure it was really waterproof rather than just splashproof, and to what dep... VIEW FULL GOLD NUGGET
It's hard to keep up with the many subtle technology changes that happen on the internet every day. Just when you think you understand how things work, they change. It's not just how the internet works, but also how all those devices connect to and use the data available on the internet, which is referred to as the Internet of Things.
Welcome to the #FridayFlopFix website review. During this holiday season, I'm shopping for a few websites that have problems: websites whose features could easily turn them into a flop and hurt their business.
I started my search with the query "jewelry gifts in huntington wv" and was given these results from Google:
Every business experiences some type of growing pains; these usually have something to do with lack of time, hiring the right employees, and supply and demand of products, but there's also a website growing pain that's very real.
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.
I started this week's review with the Google search "jewelers athens oh" and saw these results:
This is the Friday website review edition of the Daily Golden Nugget. The purpose of this website review is to look over a random retail jeweler's website to evaluate if they are correctly applying what we know about the internet, online marketing, and business. We'll see if improvements can be made, or if we can learn something from them.
Each week I start by searching Google in a random town for a typical phrase that a consumer would search for. This week the search phrase is "jewelers logan ut," and he... VIEW FULL GOLD NUGGET
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.
Welcome to the Friday website review edition of the Daily Golden Nugget. Every week, I randomly search for retail jeweler websites to review as an educational exercise. Over the last two weeks, in the wake of Google recent announcement regarding mobile readiness, I've written severalVIEW FULL GOLD NUGGET
Welcome to the Friday retail jewelry store website review. For this week's review, I'm searching for "jewelers Tempe, Arizona" using Google Chrome in incognito mode.
If this is the first time you're reading my reviews, then let me explain that I review a different random retail store website every Friday. These are sites have no relation to me or the website agency services my company provides. These are just straight forward, cursory reviews of what a website looks like, how it functions, some SEO analys... VIEW FULL GOLD NUGGET
When Google Image Search was redesigned in January 2013, it introduced a modern way of looking at images across the web. Images were presented larger, with the ability to view just the image or jump to the website where the image was found.
I remember having a lot of trouble understanding the redesigned user interface for Image Search, but after a few months I finally got used to it.
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.
I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.
Your business changes every day. Sometimes it's a small change like getting new inventory into your store and sometimes it's a big change like moving to a larger location.
The jewelry industry is highly competitive, and many times it's difficult to rank above your competitors if you don't have enough information on your website. You can't rely on a few educational pages, like the 4C's, and then small product catalog with images and simple descriptions. That's simply not enough in... VIEW FULL GOLD NUGGET
Small business owners always seem to struggle trying to balance the time they spend working in their store, managing back office paperwork, and growing the business. It's very difficult to achieve the perfect balance of spending time with each of these tasks if no one showed you how to do it correctly in the first place.
Occasionally, you will find a small business success story in the news, and perhaps you wonder how they achieved their success. From my own personal experience,... VIEW FULL GOLD NUGGET
Over the last two days I've explained some basic SEO techniques and some more advanced SEO techniques that fall into the category of customer acquisition. I'd like to continue this search engine optimization conversation by reviewing 7 points of website usability that often get mistak... VIEW FULL GOLD NUGGET
Organizing and launching your online catalog takes more than just good photography. You need to have a well designed layout for your catalog, and new studies show that you even need to know a little about psychology.
Over the past few years I've spent more and more time reading various reports about how to design website that are not necessarily aesthetically pleasing, but rather have the subtle ability to lead customers down a desired path. Old school business and marketing experts will also refer to th... VIEW FULL GOLD NUGGET
The REEDS Jewelers website shows an immediate message for "First Time Visitors" that says: "First Time Here? REEDS would like to welcome you with an extra savings of $25 off any online purchase of $150 or more. Enter coupon code FTV25150* at checkout. *Excludes Roberta Z Ideal, REEDS Diamond, Chamilia, David Yurman, Everlon, Swiss Watches, and Swarovski. "
Sure, that's a great offer for a jewelry store, but the pop-up is so immediate and ann... VIEW FULL GOLD NUGGET
This Daily Golden Nugget is probably a little more advanced than most others. Thankfully, though, it's not too technical because the Google tool we're going to explain takes care of all the confusing tech stuff.
We want to introduce you to the world of website split testing, also known as A/B testing.
As we've said in the past, your website is never really complete. You need to keep working on it to improve your conversion rates, lower your bounce rates, and overall increase your sales. But other than simply watching the daily sales reports, how do you know if your website efforts are getting better?
The answer is A/B testing, and with it you can create 2 variations of the same web page and have Google run its magic until the better of the pages appears.
Today we'd like to tell you about one of our secret analysis tools. It's easy to use, colorful, and it will help you improve your website's usability.
When done correctly, usability testing can greatly improve your website's conversion rates.
We'll tell you about the secret tool we use in a little bit, but let's first tell you some of the things you can learn from usability testing.
List of What Usability Testing Shows You: 1. Most popular page of your website. 2. Where users move their mouse while surfing from page to page. 3. Where users click. 4. How far users scroll down on your page. 5. What part of your page is most visible in a browser window.
Google Analytics will provide data for #1 and #3, but the rest requires another type of tracking program.
We're continuing on our journey to explain the effects of Google's Panda Update and how it changes the way websites are examined and ranked.
Until Google unleashed their Panda on the web all website ranking was based on a mathematical model that measured clear quantitative items like:
* How many inbound links does a site have? * How many words are on each page of the site? * How many times are important keyword phrases used on the page? * Are your page titles written well?
As a SEO company, we will admit that it is easy to win in a mathematical numbers game if you know how to correctly count the numbers. Websites who have enough money to play the SEO numbers game rank well in Google all the time even though their websites might suck.
Yesterday Google announced their Google+ (that's Google Plus) service which looks like their first large step into competing with Facebook. They also announced a major design change to all the Google services.
It seems Google did some heavy usability studies and we're going to take this opportunity to explain what they did, compare it to what we've previously said about usability, and perhaps you can learn something new.
We use the phrase "website usability studies" when referring to all the research that shows us how a person uses a website. This includes watching how they move the around the screen, what they click on, testing the same words in different colors, and changing images to see if one image is better than another.
Ultimately the usability studies tell us "what get's the click" so we can correctly design ... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry