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Friday, September 01, 2017

Ecommerce is More than Selling; It's Retail Business Evolution

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Ecommerce is More than Selling; Its Retail Business Evolution daily-golden-nugget-1572-39
Twenty-five years ago, no one understood how the internet would trigger an evolutionary change in how almost every business in the world operates. Today, most businesses have some type of website to represent themselves online, and even the companies without websites have some type of online presence in business directories like Yelp and Google Maps.

It seems like every business industry has figured out how to use the internet to improve the efficiency of their business and their c...
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AT: 09/01/2017 11:27:11 AM   0 COMMENTS
Friday, June 16, 2017

The Ecommerce Business Plan

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The Ecommerce Business Plan daily-golden-nugget-1561-22
No one ever wants to write a business plan for their new business or new business venture. Most people feel that a business plan is especially needed when you want to raise startup capital, which while true, a business plan helps you create focus.

Many business owners have great ideas that they feel they can accomplish without writing the ideas down on paper. I started my first business in 1994 with just vague ideas and didn't write my first plan until 2 years later after suffering several slow starts.

Why Bother With A Business Plan? VIEW FULL GOLD NUGGET



AT: 06/16/2017 11:08:15 AM   0 COMMENTS
Friday, May 15, 2015

John Tolle Jewelry Website Review

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John Tolle Jewelry Website Review  daily-golden-nugget-1255-82
This is the Friday website review where I search for a jeweler in a random town around the United States then review their website. By reviewing a live site, I'm usually able to highlight good and bad points that we can all learn from.

For this week, I wanted to find a retail jewelry store in Laguna Beach, California. Here's the SERP when I googled "jewelers in Laguna Beach, California":

John Tolle Jewelry ...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 05/15/2015 11:24:59 AM   0 COMMENTS
Tuesday, May 12, 2015

E-Commerce Isn't The Answer for A Declining Business: Learn Who Your Customer Is First

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E-Commerce Isnt The Answer for A Declining Business: Learn Who Your Customer Is First daily-golden-nugget-1252-91Last week, Rob Bates, News Director for JCK wrote an interesting article with theories of why the jewelry industry is in a funk.

You can read that article yourself, but in brief, the 6 theories posed were:
  1. People are disappointed... Which I guess means all of us in the jewelry industry are wondering when our industry will rebound from the recession like...
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AT: 05/12/2015 11:10:32 AM   0 COMMENTS
Tuesday, April 22, 2014

Jewelry Website Programming: Internet Sales Tax

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Jewelry Website Programming: Internet Sales Tax 8625-daily-golden-nugget-977The conversation of internet taxes is very complicated.

In May 2013, the US Senate voted in favor of the Marketplace Fairness Act which is supposed to simplify how sales tax is levied on items purchased from the internet. The Act called for a simplified method of free software that each state would have to provide so e-commerce website owners could more easily collect, report, and submit the sales taxes collected from online sales.

The Act contained an exclusion to exempt online...
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AT: 04/22/2014 02:12:28 AM   0 COMMENTS
Wednesday, April 16, 2014

Jewelry Website Programming: Shipping Methods

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Jewelry Website Programming: Shipping Methods 4386-daily-golden-nugget-973In yesterday's Nugget, I explained two important topics about jewelry e-commerce websites, namely continual security monitoring and product pricing. In today's edition, I'm explaining another common issue that often surprise jewelers when they set up their e-commerce sites for the first time.

Shipping

Let me start out by saying this is much easier to figure out i...
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AT: 04/16/2014 08:53:09 PM   0 COMMENTS
Wednesday, March 20, 2013

The Psychology of Product Catalog Organization

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The Psychology of Product Catalog Organization 4594-daily-golden-nugget-693Organizing and launching your online catalog takes more than just good photography. You need to have a well designed layout for your catalog, and new studies show that you even need to know a little about psychology.

Over the past few years I've spent more and more time reading various reports about how to design website that are not necessarily aesthetically pleasing, but rather have the subtle ability to lead customers down a desired path. Old school business and marketing experts will also refer to th...
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AT: 03/20/2013 06:10:23 PM   0 COMMENTS
Tuesday, February 15, 2011

Geo-Targeting Your Website with TLD and IP

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Since our team started in the jewelry industry, we've seen many jewelry stores attempt to sell online and fail miserably.

The cost involved with setting up and maintaining an eCommerce website is usually far greater than a retail jeweler realizes. The marketing is completely different than what needs to be done for the physical store, and the smallest mistake can mean a huge difference between slow building success followed by sudden overnight failure.

We've always recommended that local jewelers target their business to the internet users that are only local to the store. Trying to compete on a national basis is very difficult and requires a larger online advertising budget as well as a full time staff.

However, if you do decide to set up that eCommerce site, the first thing you need to do is figure out your domai...
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AT: 02/15/2011 01:56:29 PM   0 COMMENTS
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