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Monday, January 18, 2016

Local Business Suffering? It's Time To Think About Your Global Audience

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Local Business Suffering? Its Time To Think About Your Global Audience daily-golden-nugget-1435-33
I realize that over the last 12 months, I've spent most of my time talking about Google to the exclusion of the other search engines. Many SEO professionals, myself included, feel that if you can achieve high ranking in Google then you should easily be able to achieve high ranking in any search engine. It seems only natural since Google is the de facto search engine, right?

While Google might be the most popular search engine in the U.S., it's not the most popul...
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AT: 01/18/2016 12:22:16 PM   0 COMMENTS
Thursday, September 24, 2015

Using Domain Names to Track Offline Ads: Holiday 2015 Run-up #TBT

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Using Domain Names to Track Offline Ads: Holiday 2015 Run-up TBT daily-golden-nugget-1349-46
This is the #ThrowbackThursday edition of the Daily Golden Nugget, but it also has a special tie-in to my ongoing Run-up series of 2015 Holiday Season Marketing Preparedness. The throwback doesn't go back too far, in fact it's a year ago today when I originally wrote about using different domain names to track your offline marketing. I've since...
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AT: 09/24/2015 07:45:42 AM   0 COMMENTS
Tuesday, February 15, 2011

Geo-Targeting Your Website with TLD and IP

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Since our team started in the jewelry industry, we've seen many jewelry stores attempt to sell online and fail miserably.

The cost involved with setting up and maintaining an eCommerce website is usually far greater than a retail jeweler realizes. The marketing is completely different than what needs to be done for the physical store, and the smallest mistake can mean a huge difference between slow building success followed by sudden overnight failure.

We've always recommended that local jewelers target their business to the internet users that are only local to the store. Trying to compete on a national basis is very difficult and requires a larger online advertising budget as well as a full time staff.

However, if you do decide to set up that eCommerce site, the first thing you need to do is figure out your domai...
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AT: 02/15/2011 01:56:29 PM   0 COMMENTS
Tuesday, August 31, 2010

.info .me @ .my .name .mx

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Our headline today is not random characters or cell phone text messaging gibberish; those are different types of domain name extensions that you could actually get instead of the typical .com.

Most likely, if you are reading this you already have an operational website of the .com or .net or .biz variety, and registering more domain names is the furthest thing from your mind. This was a perfectly understandable philosophy until 2008 when domain name registrations opened us up to so many additional possibilities.

Have you noticed in the last few years how advertisers have gone from using http://www.domain.com to www.domain.com, and now it's common to simply use domain.com?

Our recognition of website domain names has become common place, and the various extensions are less and less misunderstood every day. Naturally t...
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AT: 08/31/2010 01:45:25 PM   0 COMMENTS
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