Twenty-five years ago, no one understood how the internet would trigger an evolutionary change in how almost every business in the world operates. Today, most businesses have some type of website to represent themselves online, and even the companies without websites have some type of online presence in business directories like Yelp and Google Maps.
It seems like every business industry has figured out how to use the internet to improve the efficiency of their business and their c... VIEW FULL GOLD NUGGET
No one ever wants to write a business plan for their new business or new business venture. Most people feel that a business plan is especially needed when you want to raise startup capital, which while true, a business plan helps you create focus.
Many business owners have great ideas that they feel they can accomplish without writing the ideas down on paper. I started my first business in 1994 with just vague ideas and didn't write my first plan until 2 years later after suffering several slow starts.
This is the Friday website review where I search for a jeweler in a random town around the United States then review their website. By reviewing a live site, I'm usually able to highlight good and bad points that we can all learn from.
For this week, I wanted to find a retail jewelry store in Laguna Beach, California. Here's the SERP when I googled "jewelers in Laguna Beach, California":
The conversation of internet taxes is very complicated.
In May 2013, the US Senate voted in favor of the Marketplace Fairness Act which is supposed to simplify how sales tax is levied on items purchased from the internet. The Act called for a simplified method of free software that each state would have to provide so e-commerce website owners could more easily collect, report, and submit the sales taxes collected from online sales.
In yesterday's Nugget, I explained two important topics about jewelry e-commerce websites, namely continual security monitoring and product pricing. In today's edition, I'm explaining another common issue that often surprise jewelers when they set up their e-commerce sites for the first time.
Since our team started in the jewelry industry, we've seen many jewelry stores attempt to sell online and fail miserably.
The cost involved with setting up and maintaining an eCommerce website is usually far greater than a retail jeweler realizes. The marketing is completely different than what needs to be done for the physical store, and the smallest mistake can mean a huge difference between slow building success followed by sudden overnight failure.
We've always recommended that local jewelers target their business to the internet users that are only local to the store. Trying to compete on a national basis is very difficult and requires a larger online advertising budget as well as a full time staff.
However, if you do decide to set up that eCommerce site, the first thing you need to do is figure out your domai... VIEW FULL GOLD NUGGET
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