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Thursday, September 03, 2015

Google Website Optimizer is Now Google Experiments #TBT

Google Website Optimizer is Now Google Experiments TBT daily-golden-nugget-1334-68
In this edition of #ThrowbackThursday, I need to jump back to my discussion about Google Website Optimizer in September 2011. In 2012, Google closed down their Website Optimizer standalone product and merged its features into Google Analytics. They now call it Experiments instead of Website Optimizer.

The old Optimizer was designed to handle A/B testing, which is when ...

AT: 09/03/2015 06:39:03 AM   0 COMMENTS
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