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Thursday, November 05, 2015

Landing Pages Help Prevent Distractions and Create Focus #TBT

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Landing Pages Help Prevent Distractions and Create Focus TBT daily-golden-nugget-1379-99
For this week's #ThrowbackThursday, I'm jumping back to my August 2011 topic of Landing Pages that I explained here and here.

Website redesign and ad specific landing pages are more important than ever. I use video and heatmap tracking on several of my customer websites to...
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AT: 11/05/2015 10:17:05 AM   0 COMMENTS
Wednesday, July 22, 2015

Reporting on Alternate Domain Names: Practical SEO Guide

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Reporting on Alternate Domain Names: Practical SEO Guide daily-golden-nugget-1303-79
Did you know that it's possible to track the effectiveness of your offline marketing, as in, print ads, TV commercials, and even billboards? Yep, it's true, and it's simple too... Just use a different domain name on each ad.

You can then set up each domain name with special UTM variable tracking like I explained yesterday to see how often people respond to ...
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AT: 07/22/2015 08:20:14 AM   0 COMMENTS
Wednesday, June 17, 2015

JCK Talks 2015: How the game is changing: Big Data in Retail

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JCK Talks 2015: How the game is changing: Big Data in Retail daily-golden-nugget-1278-47
The term Big Data is one of the internet's latest buzz words that everyone is talking about but no one seems to know what it is, why they should care about it, how to collect it, or how to use it.

Put simply, Big Data is the collection of massive amounts of demographic and tracking information you gather about your customers. Once gathered, you then churn that information into reports that help you better plan future marketing and provide interesting insights ...
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AT: 06/17/2015 11:29:07 AM   0 COMMENTS
Tuesday, March 24, 2015

Landing Pages and Doorway Pages Created for Good Purposes

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Landing Pages and Doorway Pages Created for Good Purposes daily-golden-nugget-1217-89
Popular pages on your website are often called "Landing Pages." That popularity can be measured as the number of people who click on a page while browsing around your site, or the number of people that Google and Bing send to your site.

When you place an ad in the newspaper or send out a direct mail piece, you usually include a website address on that ad. Most of the time, that website address will just be your domain name, like exampledomain.com, in which case the...
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AT: 03/24/2015 11:53:06 AM   0 COMMENTS
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