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Tuesday, March 24, 2015

Landing Pages and Doorway Pages Created for Good Purposes

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Landing Pages and Doorway Pages Created for Good Purposes daily-golden-nugget-1217-89
Popular pages on your website are often called "Landing Pages." That popularity can be measured as the number of people who click on a page while browsing around your site, or the number of people that Google and Bing send to your site.

When you place an ad in the newspaper or send out a direct mail piece, you usually include a website address on that ad. Most of the time, that website address will just be your domain name, like exampledomain.com, in which case the...
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AT: 03/24/2015 11:53:06 AM   0 COMMENTS
Wednesday, March 09, 2011

Doorway Pages and Landing Pages

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What type of jewelry website would you prefer? One with a product catalog on the home page and no jewelry store details other than online selling? Or would you prefer a website that has detailed store information in addition to a full catalog of all the items you carry in the store?

It really doesn't matter which you choose, just as long as you take the time to learn what will attract buyers to your site. What attracts buyers? Words do.

The more words you put on your site the better the chances are that you will attract random organic traffic to your site. Yesterday we explained the value of adding a blog to your site. But what if you simply didn't want to do that?

One common strategy for optimizing large e-Commerce sites is to create dedicated landing pages for sections of the catalog. Another common name for these l...
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AT: 03/09/2011 10:05:07 AM   0 COMMENTS
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