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Monday, July 21, 2014

Walk a Mile in Your Customer's Shoes to Understand Their Intent

Walk a Mile in Your Customers Shoes to Understand Their Intent 1990-daily-golden-nugget-1041
I've been sharing a lot of my secret tips recently and today I'd like to share another. This one's about understanding your customer's intent.

One of the biggest mistakes I've noticed many retail store owners, not just jewelers, make is that they set up their store, create advertisements, and design their website based on what they believe their customers will like, without truly trying to understand what their customer's intent is.

It's easy ...

AT: 07/21/2014 03:40:53 PM   0 COMMENTS
Thursday, December 02, 2010

Grand To-Do List of Website Marketing

Sometimes the information we publish gets very focused on a single topic and perhaps those reading get confused with what is important from day to day. Honestly, it's difficult to really point a finger and say what's more important than another.

We're going to take a step back and try to list the most popular internet marketing ideas for retail jewelers according to specific categories. We always try to maintain or focus on local retailers, but even e-tailers can take advantage of our ideas.

Some of the items below are repeated in each category, and this list is by no means all-inclusive. The items in each list are also not in any particular order since different internet marketing experts will rank them all differently.

To attract new non-mobile customers to your store:
1. Need a website.
2. Website n...

AT: 12/02/2010 11:43:01 AM   0 COMMENTS
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