The anatomy of a website is extremely diverse. Some websites have pages of information, some have product catalogs, some have photo galleries. Even if you are using the same content management system as someone else, no 2 websites will ever be alike.
Websites are just like people: some tall, some short, some fat, some thin, some wear lots of color while others are dressed in plain, white clothes... figuratively speaking. Different parts of a website are used for different reasons too, just like your feet help you walk, your hands allow you to write and type, and your eyes let you read.
You probably never consciously think about it but your feet, hands, and eyes serve you differently. Would you attempt to walk or run using your hands in everyday life?
Consider for a moment that there are some common structures to a website. We listed 3 of them above, but here's a longer list of some common structures: * e-Commerce product catalog * Gallery of photos from traveling/vacation/custom designs * Blog * Pages of detailed information about designer lines of jewelry * Educational information about jewelry & diamonds * Archive of email newsletters * Library of interesting, original, jewelry-related articles * Any type of contact form
If we consider each of these common structures to be a limb, your website would be an octopus! Each arm has a different purpose.
Enter Google.
Amazingly enough, Google has created a classification method that knows the difference, and the reason for use, between any of the limbs listed above (and many others).
Let's look at the following random example:
If you search for "why is a 1ct diamond so expensive" Google will give you a list of results directing you to educational information and blogs.
On the other hand, if you search for "where can i buy a 1ct diamond" Google will show you a full page of shopping options.
The words "why is" and "where can" trigger different types of search. This is sometimes referred to as the "search intent" of a user.
So what's the bottom line for today's Daily Gold Nugget? You need to create as many different limbs for your website as possible. Google has identified 4 main types of search intent, but within them there are unlimited sub types.
The only way to capture the full scope of potential customers is to provide a variety of information on your website.
0 Comments on Understanding the Different Parts of a Website
Post a Comment
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
