In years past, there were two different types of web programmers: the organized ones and the sloppy ones.
We're not talking about their desk, cubical, or car; no, in fact we're talking about their techniques in writing programming code.
The organized programmer would make sure all their HTML code was properly organized (we call it nested) and easy to read. Being organized always takes more time, but it saves time in the future when you need to edit code.
The sloppy programmer would slap together HTML code without any regard for organization. Many times they would also write bad or broken code that would not display properly in all web browsers. Debugging sloppy code is always a nightmare.
Luckily programs like Dreamweaver can take sloppy code and automatically organize it into something easily understood.
Now let's talk about a content management system, or CMS for short. As the expressions goes, "To err is human, but to really foul something up you need a computer."
The CMS will sometimes process 20,000 lines of code in order to create a 1000 line HTML file (a web page). As it grinds through those lines of code, a lot of blank lines and spaces are sent to the web browser. All these extra lines and spaces don't harm your website, or the process that Google uses to read your page.
However, all this extra space and lines help to contribute to unnecessary file size. We call it "code bloat." Although the blank space does not prevent Google from reading your page, the code bloat will slow down your website a little bit.
Since Google measures the speed of your website, it's a good idea to examine if your website has code bloat and ask your web programmer to remove it.
Page speed is a minor ranking factor for Google, but every little bit counts and it adds up.
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
