Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.
This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:
Blogging is important for online marketing. There is a story to tell about everything; you just need to understand how to tell the story that's both interesting to the reader and brings business to your website or to your front door.
My recommendation is always to include your blog directly on your website rather than some other blogging system, like WordPress or Blogger. The reason I recommend this is because your blog will appear in search results for the keywords and topics you write about.
With our continuing coverage of blogs and blogging techniques, today we'd like to give you some ideas of how to link your blog entries from one to another, to your website, or to products in your online catalog.
A few days ago we explained that "anchor text" is the term use to describe the actual words you are linking. The example we used in a previous Daily Golden Nugget was the sentence:
"We'd like to show you our best [engagement rings]."
As we said previously, the words "engagement rings" are shown as the anchor text and that would link to another page.
If you put that sentence in a blog post, you could link it to a dedicated to engagement rings landing page with details about various engagement rings, or you could link it to a product catalog page showing 10 or so different engagement ring styles. VIEW FULL GOLD NUGGET
We're getting back to basic SEO concepts today with a discussion of Anchor Text.
Anchor text is also known as link text, link label, and even link title depending on which SEO professional you are talking to. In our office we commonly flip flop between "anchor text" and "link text" depending on the situation. All 4 phrases are common enough, and can be confusing, so hopefully this Golden Nugget will help.
Hyperlinks, or links, connect all the pages of the web together. Sometimes you click on an image hyperlink, and sometimes you click on a text hyperlink. When word (text) are hyperlinks, many times they will appear as blue and underlined.
It's those blue and underlined words that are the Anchor Text, and they are very important for SEO.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry