Today is Thanksgiving Day in the U.S., the only national holiday that transcends all races and religions. The holiday is typically celebrated by gathering together with friends and family and enjoying an elaborate meal. The next few weeks will see huge spikes in retail store sales, and today is probably the last day off most retail store owners in the U.S. will have until Christmas Day.
I'm mentioning this because a recent review of my own Google Analytics revealed that 47% of...
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The East Coast of the United States, in particular my home state of New Jersey, was severely damaged by Hurricane Sandy and then 7 days later hit again by Nor-Easter Athena. Much of the state was left without power for several days which caused a domino effect of even more life-threatening problems statewide. The world-renowned "Jersey Shore" will never be the same, especially since much of the shoreline is gone, including famous and historical amusement piers.
Some of the devastation, shown in these before and after photos, can never...
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This is part 2 of 3 Daily Golden Nuggets. We are explaining the 3 common problems that can harm your jewelry website. Each is damaging in some way or another and will harm your ranking in Google's search results.
2. Programming glitches that bring down your website.
Programming a brand new website is tricky business. You should never, ever let a programmer make changes to live areas of your website without first testing them on a demo website. We've seen programmers with the best of intentions completely crash a website and not even realize it for hours.
By far the deadliest programming glitches take place when you are writing 302 and 301 redirect code by hand. Many SEO experts will dabble in making your URLs look nice for Google but mistakenly nullify your pages from Google instead.
Many SEO programmers w...
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During the first week of October one of the
jewelry website SEO strategies we gave you was to add your holiday website content to your website immediately so Google could find it and serve it up to holiday shoppers when the time came.
Well, that time is just about here. Many national brands launched their holiday websites yesterday, November 1, 2011. Let's look at them:
Blue Nile:
http://www.bluenile.com1. Their background was changed to include their signature snowflake.
2. BlueNile's website design signature is the home page large red ribbon. That red is now darker, less noticeable.
3. As of yesterday they added a small red bow next to "Find the Perfect Gift," which in...
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This is the last in our series on holiday planning.
Each of the past 9 Daily Gold Nuggets gave you tips and strategies for marketing through November and December this year.
Each day we told you to write some new content and add new pages to your website. Photographs were equally important to include in each new page we suggested adding.
We also gave you ideas for changing your home page throughout the holiday season including who to target and when to target them.
It all sounds like a lot of work to do during your busiest time of the year. However, there's a trick to making it work smoothly.
Ready for the trick? Here it is...
Use your content management system to set up all the pages now. And we really do me ALL the pages, including the variations of your home page.
Make them live on ...
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