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Thursday, November 26, 2015

302 Redirecting Your Home Page to Landing Pages #TBT

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302 Redirecting Your Home Page to Landing Pages TBT daily-golden-nugget-1394-28
Today is Thanksgiving Day in the U.S., the only national holiday that transcends all races and religions. The holiday is typically celebrated by gathering together with friends and family and enjoying an elaborate meal. The next few weeks will see huge spikes in retail store sales, and today is probably the last day off most retail store owners in the U.S. will have until Christmas Day.

I'm mentioning this because a recent review of my own Google Analytics revealed that 47% of...
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AT: 11/26/2015 10:07:05 AM   0 COMMENTS
Tuesday, November 13, 2012

302 Through the Eye of the Storm

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302 Through the Eye of the Storm 382-daily-golden-nugget-602The East Coast of the United States, in particular my home state of New Jersey, was severely damaged by Hurricane Sandy and then 7 days later hit again by Nor-Easter Athena. Much of the state was left without power for several days which caused a domino effect of even more life-threatening problems statewide. The world-renowned "Jersey Shore" will never be the same, especially since much of the shoreline is gone, including famous and historical amusement piers.

Some of the devastation, shown in these before and after photos, can never...
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AT: 11/13/2012 10:03:40 PM   0 COMMENTS
Monday, January 23, 2012

Your SEO Guy Can Easily Kill Your Website

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This is part 2 of 3 Daily Golden Nuggets. We are explaining the 3 common problems that can harm your jewelry website. Each is damaging in some way or another and will harm your ranking in Google's search results.

2. Programming glitches that bring down your website.

Programming a brand new website is tricky business. You should never, ever let a programmer make changes to live areas of your website without first testing them on a demo website. We've seen programmers with the best of intentions completely crash a website and not even realize it for hours.

By far the deadliest programming glitches take place when you are writing 302 and 301 redirect code by hand. Many SEO experts will dabble in making your URLs look nice for Google but mistakenly nullify your pages from Google instead.

Many SEO programmers w...
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AT: 01/23/2012 04:11:28 AM   0 COMMENTS
Wednesday, November 02, 2011

302 Strategy for Jewelry Store Holiday Marketing

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During the first week of October one of the SEO strategies we gave you was to add your holiday website content to your website immediately so Google could find it and serve it up to holiday shoppers when the time came.

Well, that time is just about here. Many national brands launched their holiday websites yesterday, November 1, 2011. Let's look at them:

Blue Nile: http://www.bluenile.com
1. Their background was changed to include their signature snowflake.
2. BlueNile's website design signature is the home page large red ribbon. That red is now darker, less noticeable.
3. As of yesterday they added a small red bow next to "Find the Perfect Gift," which includes "Top 25 Hot Gifts," "Top 25 Classic Gifts," and "Top 25 Gifts Under $100."
4. Speaking of gifts, they also hav...
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AT: 11/02/2011 01:04:52 PM   0 COMMENTS
Tuesday, September 28, 2010

Our Last Holiday Planning Trick

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This is the last in our series on holiday planning.

Each of the past 9 Daily Gold Nuggets gave you tips and strategies for marketing through November and December this year.

Each day we told you to write some new content and add new pages to your website. Photographs were equally important to include in each new page we suggested adding.

We also gave you ideas for changing your home page throughout the holiday season including who to target and when to target them.

It all sounds like a lot of work to do during your busiest time of the year. However, there's a trick to making it work smoothly.

Ready for the trick? Here it is...

Use your content management system to set up all the pages now. And we really do me ALL the pages, including the variations of your home page.

Make them live on ...
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AT: 09/28/2010 02:56:06 PM   0 COMMENTS
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