The phrase "duplicate content" is mentioned a lot when it comes to website SEO. Your website ranking will be lower if you have duplicate content issues.
Duplicate content on your website is a result of sloppy programming or setup. In reality, your website will feed the search engines the same information multiple times. In response, the search engine will remove you from the SERPs until you fix the problem.
Google, Yahoo and Bing are all fighting for the best "user experience." That experience includes not including badly functioning websites. It would be frustrating for the all of us if we had to deal with that every day.
On the other hand, something that we all seem to be dealing with every day is duplicate status updates on Facebook.
Just because you have the ability to cross-post between social websites does not mean you should.
You need to determine where your primary users follow you. It could be your blog, Facebook, Twitter, Tumblr, LinkedIn, YouTube or even Photobucket. Then make that social site your primary site where you post your new content and provide feedback.
Facebook has made it very easy to become your primary site, and that's what the problem is.
You need to prevent duplicate status posts from appearing on your Facebook Wall every time you also post a status message on another site.
Examples: * Do not post link shares to your blog on Facebook if your blog already feeds your Facebook account. * Do not post similar status updates to Facebook if your Twitter already fed the same message. * Do not post a link to your Photobucket on Facebook if the newly posted photos on Photobucket were automatically fed.
Examine the settings you have for all your social networks. Make sure you keep track of what network will automatically repost to another network then make yourself a standard new content posting strategy so it does not duplicate itself.
User experience is key. Just like the search engines that will block you because you did something wrong, people will become annoyed and ignore you if you over-saturate your social networks.
You should think twice the next time a social site asks you to share your information automatically with Facebook.
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BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
