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Wednesday, December 15, 2010

Does Your Jewelry Customer Care if Your Specialty is Marketing?

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In today's continuation of our discussion on building a good LinkedIn profile, you will discover a good strategy for the Summary and Specialties sections.

As a reminder, your LinkedIn profile is an online business resume; at least that's what LinkedIn feels it should be. But we want you to take a different strategy and instead use it to build connections to your existing customers.

How many paper resumes have you seen with the "Summary" section beginning with the words "To find a job where..." or "My goal is to..." other similar words? As you browse through LinkedIn, you will see hundreds of profiles of people trying to cram the history of their life's work into the Summary. Apparently, everyone needs to go back to basic resume writing school. This strategy would be quite obviously wrong if the same information was print...
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AT: 12/15/2010 01:21:13 PM   0 COMMENTS
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