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Friday, July 21, 2017

How to Promote Your Online Store In A Cost-Effective Manner

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How to Promote Your Online Store In A Cost-Effective Manner daily-golden-nugget-1566-12
I recently came across a seminar titled "How to Promote Your Online Store In A Cost-Effective Manner" and thought it was an extremely misleading headline. Whenever business owners ask me about cost effective online advertising, they usually mean "least expensive" rather than asking me how to achieve the best ROI with their online ads.

I've also found that many business owners believe that online marketing is simple, and that anyone can do it. Preying upon this belief, there are ad a...
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AT: 07/21/2017 07:07:25 AM   0 COMMENTS
Friday, June 23, 2017

Building A Business Directory Website: A brief case study

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Building A Business Directory Website: A brief case study daily-golden-nugget-1562-6
I recently had a few meetings with a French tourism company that needed help figuring out how to build traffic to their website. Their website wasn't anything special; honestly, it was just another directory website. Directory websites are a very common business model that range from large sites like CitySearch.com to local Chamber of Commerce websites. Niche focused directory websites can usually better serve their community than the larger sites.

Directory websites make money either by p...
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AT: 06/23/2017 06:21:22 AM   0 COMMENTS
Friday, April 28, 2017

The Right Choice for the Tight Budget: Google AdWords vs. Facebook Ads

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The Right Choice for the Tight Budget: Google AdWords vs. Facebook Ads daily-golden-nugget-1554-43
Because the online paid advertising playing field changes monthly, my clients constantly ask for my current recommendation for where to spend their limited marketing budget. Although there are many online advertising possibilities, I prefer that businesses use Google AdWords and Facebook Advertising because the ads can be changed frequently to highlight current offers.

Beware of Changing AdWords


Google AdWords is a complicated system that can be learne...
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AT: 04/28/2017 07:39:54 AM   0 COMMENTS
Friday, March 24, 2017

Gold Wolff Jewelers Website Review

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Gold Wolff Jewelers Website Review daily-golden-nugget-1549-82
In this week's website review, I'll show you an example of how Google reads words on your website and how you can see those words for yourself. I'll also show you why you should host your blog within your own website instead of using an outside service, I'll even show you screen shots of how Google views a website when the blog is hosted outside.

It all starts with a Google search for "jewelers flagstaff az." According to these results, there are not many jewelers n Flagstaff:

VIEW FULL GOLD NUGGET


AT: 03/24/2017 12:49:22 PM   0 COMMENTS
Friday, March 10, 2017

Comparison Of Two Bozeman, Montana Jewelers

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Comparison Of Two Bozeman, Montana Jewelers daily-golden-nugget-1547-21
In last week's Golden Nugget, I presented some interesting information showing the comparison of web page visible content to the hidden HTML code in the background. From that post, you could conclude that your website goal should be to fine tune your code to prevent too much hidden code, a problem that is known as "code bloat."

I'm digging a little deeper into this topic again today because of the emails, phone calls, a...
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AT: 03/10/2017 12:59:13 PM   0 COMMENTS
Friday, March 03, 2017

Bloated Websites vs. Simple Websites

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Bloated Websites vs. Simple Websites  daily-golden-nugget-1546-82
I'm taking a different approach in this week's website review. Normally, I look for poorly ranked websites and try to find reasons why they are not ranking well. When I started my search this week, I found a bunch of mediocre websites that were outranked by Yelp and YellowPages. All of the websites needed improvement. Oddly enough, the site I thought needed the most improvement, was outranking all of the others.

Today, I'll explore why that might be happening. First, I searched for "jewelers Healdsburg CA" and saw these resul...
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AT: 03/03/2017 01:01:57 PM   0 COMMENTS
Friday, February 24, 2017

TamRon Jewelry Design Technical Website Review

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TamRon Jewelry Design Technical Website Review daily-golden-nugget-1545-20
For this week's website review, I went searching for "jewelers spokane wa" and had some trouble deciding on which site to review. There are several jewelers in Spokane to choose from with a wide range of websites from very old looking to very modern. The goal of this website review is to give ideas of how to improve a site and increase its ranking or improve its customer usability.

Pounder's Jewelry was the first website I found that could use improvement. The website address was VIEW FULL GOLD NUGGET


AT: 02/24/2017 12:29:10 PM   0 COMMENTS
Friday, October 28, 2016

Weiss Jewelers Website Review

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Weiss Jewelers Website Review daily-golden-nugget-1528-57
In this edition of the Golden Nugget, I've written a quick review of a retail jeweler's website to show you how a website might backfire on you without regular updates or simply looking at it.

I found Weiss Jewelers when searching Google for "jewelers Greeley, CO." Their website is:
http://www.weissjewelers.com/

First Impressions


This is what the home page looked like when I visited:

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AT: 10/28/2016 06:13:08 AM   0 COMMENTS
Friday, May 20, 2016

Jewelers in Orange CA - #FridayFlopFix Website Reviews

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Jewelers in Orange CA - FridayFlopFix Website Reviews daily-golden-nugget-1505-50
Searching for a website candidate for this week's Friday Flop Fix was a little challenging. I began my search, as usual, looking for a random website candidate in a random city in the United States. My randomly chosen city this week was Orange, CA. My specific Google search phrase was "jewelers Orange, CA" for which I was given the search results you see below.

I've included my commentary in the screen capture:

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AT: 05/20/2016 12:30:22 PM   0 COMMENTS
Friday, May 13, 2016

Walter's Jewelry #FridayFlopFix Website Review

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Walters Jewelry FridayFlopFix Website Review daily-golden-nugget-1504-61
This is my weekly website review where I search for a retail jeweler at random through Google and pick apart what they are doing online. I try to uncover the flops that are being made so I can suggest the fixes needed to improve what they are doing.

This week, I started my Google search with the phrase "jewelers Brookline, MA" and quickly found myself heading down a rabbit hole after viewing these results:

Walters Jewelry FridayFl...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 05/13/2016 12:30:51 PM   0 COMMENTS
Friday, May 06, 2016

Orca Jewels #FridayFlopFix Website Review

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Orca Jewels FridayFlopFix Website Review daily-golden-nugget-1503-99
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:

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AT: 05/06/2016 02:15:56 PM   0 COMMENTS
Friday, April 01, 2016

Stonecraft Jewelers #FridayFlopFix Review

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Stonecraft Jewelers FridayFlopFix Review daily-golden-nugget-1485-19
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.

Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":

VIEW FULL GOLD NUGGET


AT: 04/01/2016 12:38:36 PM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

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Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Tuesday, March 01, 2016

New Google SERP Format Does Not Show AdWords On Right Side Of Desktop Results

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New Google SERP Format Does Not Show AdWords On Right Side Of Desktop Results daily-golden-nugget-1462-94
Since the beginning of Google time, their search results page has been formatted as a two column layout. The wider left column showed the organic results and the thinner right column had the paid AdWords ads. Eventually, Google started including paid ads above and below the right column organic results.

Google established their own set of website quality guidelines to ...
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AT: 03/01/2016 12:37:08 PM   0 COMMENTS
Friday, January 29, 2016

The First Place #FridayFlopFix Review

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The First Place FridayFlopFix Review daily-golden-nugget-1440-32
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week I seek out a website that needs some help, and I make improvement suggestions. Most of the time, I simply do a random Google search for a jewelry store, sometimes I come across a store randomly during work, and sometimes one of my friends sends me a website that perplexes them.

Last Friday night, my dear friend Cindy Edelstein sent me an email w...
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AT: 01/29/2016 08:08:33 AM   0 COMMENTS
Monday, January 25, 2016

Mobile Website Personalization using Responsive Content and RESS

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Mobile Website Personalization using Responsive Content and RESS daily-golden-nugget-1436-77
If technology and website design are not your cup of tea, you might want to skip this one. On the other hand, if you're a business owner who wants to understand the future of how to make your mobile customers happy, and want to learn some advanced concepts that will help with the future of customer detection and personalization, read on.

Mobile Personalization


There are a lot of mobile devices out there. The data I analyzed while writing my latest VIEW FULL GOLD NUGGET


AT: 01/25/2016 08:20:12 AM   0 COMMENTS
Friday, January 08, 2016

David Reynolds Jewelry and Coin #FridayFlopFix Review

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David Reynolds Jewelry and Coin FridayFlopFix Review daily-golden-nugget-1425-34
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I look for a random retail jewelry store website that is using the wrong approach on their website, and I make suggestions for improvements. This week when I searched Google for "jewelers st. petersburg fl," I was given these results:

VIEW FULL GOLD NUGGET


AT: 01/08/2016 01:03:13 PM   0 COMMENTS
Tuesday, January 05, 2016

Holiday Season 2015 Search Impression and Click Results for Retail Jewelers

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Holiday Season 2015 Search Impression and Click Results for Retail Jewelers daily-golden-nugget-1422-54
Now that we closed the book on the 2015 Holiday Season, it's time to review the results. Over the course of the holiday season, I captured more than 47,000 different keyword queries related to retail jeweler websites. I'm sifting through all that information to find something actionable for retail jewelers. I've been looking for things like a list of good keywords, or popular designer brands to carry, or even where to focus your energy over the next few month...
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AT: 01/05/2016 12:24:06 PM   0 COMMENTS
Wednesday, December 30, 2015

Insights for 2016

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Insights for 2016 daily-golden-nugget-1418-76
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...

Social Media Change with the Young Generation


The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-...
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AT: 12/30/2015 08:23:36 AM   0 COMMENTS
Tuesday, November 17, 2015

Building Your First Website; Then Growing Beyond It

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Building Your First Website; Then Growing Beyond It daily-golden-nugget-1387-39
There are a lot of easy ways for business owners to build their first website. WordPress is a good option for businesses that just want to put information online, and Shopify is a good option for those hoping to sell online quickly. Both of these systems offer out-of-the-box templates and setups to get your website live in just a few days. GoDaddy also runs a marketing campaign to convince the new business owner that building a website overnight is the right thing to do.

The...
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AT: 11/17/2015 01:03:45 PM   0 COMMENTS
Monday, October 26, 2015

2015 Holiday Run-Up Summations

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2015 Holiday Run-Up Summations daily-golden-nugget-1371-26
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating...
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AT: 10/26/2015 08:40:32 AM   0 COMMENTS
Thursday, October 22, 2015

Setting Up Google AdWords Express #TBT: 2015 Holiday Run-Up

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Setting Up Google AdWords Express TBT: 2015 Holiday Run-Up daily-golden-nugget-1369-39
It's #ThrowbackThursday, and it's also the 19th installment of my special 2015 Holiday Run-Up series. Over the last 30 days, I've written out holiday marketing steps for Pinterest, Google+, VIEW FULL GOLD NUGGET


AT: 10/22/2015 12:25:28 PM   0 COMMENTS
Monday, August 31, 2015

Implications of Google Local 3-Pack replacing the Google+ Local 7-Pack

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Implications of Google Local 3-Pack replacing the Google+ Local 7-Pack daily-golden-nugget-1331-59
Back on July 10, 2015, I reported seeing a very different looking version of the Google Local search results in my Friday website review here. I was a little disturbed by the appearance of that mobile design and I'm now saddened to report that...
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AT: 08/31/2015 09:31:29 AM   0 COMMENTS
Monday, July 13, 2015

Domain Name Renewals: Practical SEO Guide

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Domain Name Renewals: Practical SEO Guide daily-golden-nugget-1296-30
A couple of weeks ago, I wrote a warning about the latest domain name scams that are sent through the mail. Those types of scams are trying to trick you into spending unnecessary money with them, but they are not stealing your domain name from you.

With so many domain name scams around, it's difficult to recognize when you get a legitimate domain name renewal notice. Those notices are e...
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AT: 07/13/2015 11:54:49 AM   0 COMMENTS
Friday, May 29, 2015

Summerlin Jewelers Website Re-Review

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Summerlin Jewelers Website Re-Review daily-golden-nugget-1265-51
This is the Friday website review edition of the Daily Golden Nugget. Usually I choose a random city around the U.S. to find a retail jeweler, and this week, in honor of the Las Vegas jewelry shows, I'll search around Las Vegas, Nevada.

The following is a screen grab when I searched for "jewelers in las vegas." The top listed store is The Jewelers of Las Vegas. They have updated their website since I last re...
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AT: 05/29/2015 01:14:58 PM   0 COMMENTS
Tuesday, May 26, 2015

Recommended Monthly Online Marketing for Jewelers

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Recommended Monthly Online Marketing for Jewelers daily-golden-nugget-1262-1
After last week's Nuggets about marketing funnels and determining a funnel cost, I received an email from a reader wanting to know my current recommendations for a marketing funnel.

Here are my recommendations for monthly online marketing, in this o...
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AT: 05/26/2015 01:12:01 PM   0 COMMENTS
Wednesday, May 20, 2015

Determining the Cost of Different Methods of Marketing in Your Funnel

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Determining the Cost of Different Methods of Marketing in Your Funnel daily-golden-nugget-1258-48
In yesterday's Daily Golden Nugget, I explained how to analyze the cost of your marketing funnel. Today, I'll follow up with some specific funnel ideas to help you formulate your own plan.

Understanding Previous Marketing


Here's a tricky question to think about... Do you measure ad success by the number of people it brought...
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AT: 05/20/2015 09:09:37 AM   0 COMMENTS
Monday, May 04, 2015

SEO Ranking Comparison Between Two Competing Jewelry Websites

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SEO Ranking Comparison Between Two Competing Jewelry Websites daily-golden-nugget-1246-53
Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.

Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET


AT: 05/04/2015 07:10:08 AM   0 COMMENTS
Friday, May 01, 2015

Wick and Green Jewelers Website Review

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Wick and Green Jewelers Website Review daily-golden-nugget-1245-45
Welcome to the weekly edition of the Friday jewelry website review. Every week, I randomly choose a candidate website and put it to the test for design, SEO, usability, content, and a wealth of other website and business related issues.

I never know how they will turn out; sometimes good and sometimes bad. I always try to write these reviews in the order in which I browse around the site, providing my first reactions as I discover things.

This week, I'm searching for "Jewelers in Asheville, No...
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AT: 05/01/2015 01:42:53 PM   0 COMMENTS
Monday, April 20, 2015

Website Log Files Contain Personally Identifiable Informatio

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Website Log Files Contain Personally Identifiable Informatio daily-golden-nugget-1236-66
Since the dawn of computer networks, every server has recorded logs of all communications activities. You might be surprised to find out that email servers keep logs of every email sent, who they came from, and who they were sent to. Many large organizations even save copies of those emails.

When it comes to sharing files, all FTP servers and all file sharing services, like Dropbox, keep track of what files were uploaded and downloaded.

Then, of course...
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AT: 04/20/2015 11:29:40 AM   0 COMMENTS
Tuesday, March 31, 2015

Can One Blog Be Used to Promote Two Websites?

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Can One Blog Be Used to Promote Two Websites? daily-golden-nugget-1222-74
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.

For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com...
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AT: 03/31/2015 07:24:30 AM   0 COMMENTS
Friday, March 27, 2015

Spinelli Jewelers Website Review

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Spinelli Jewelers Website Review daily-golden-nugget-1220-81
This is the Friday Jewelry Website Review edition of the Daily Golden Nugget. Every week, I randomly choose and dissect a retail jeweler's website to see what makes it tick. I never know what I'm going to find each week; sometimes it's something new to learn or a refresher on topics I've previously written about.

To find this week's review candidate, I searched Google for "jewelry stores in Bridgeton, New Jersey" and was given this SERP:

VIEW FULL GOLD NUGGET


AT: 03/27/2015 11:41:41 AM   0 COMMENTS
Friday, February 27, 2015

Google+ Local Now Shows Shopping Mall Information

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Google+ Local Now Shows Shopping Mall Information daily-golden-nugget-1200-63
If you're jewelry store is located in a strip mall or a shopping mall, Google will probably be changing your address, if they haven't already.

In honor of my 1200th Daily Golden Nugget I'm bringing you some updated information about Google+ Local today. Way back 1200 post ago I began these Nuggets with a a post about Google Maps, since then I've carried the tradition or reviewing Google business related changes every 100th Nugget. So here we are again.

During the course of ...
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AT: 02/27/2015 12:49:53 PM   0 COMMENTS
Monday, February 23, 2015

Identifying and Dealing With A Hacked Website

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Identifying and Dealing With A Hacked Website daily-golden-nugget-1196-18
During my Throwback Thursday Nugget last week, I dug up the old story of bad neighborhoods and how they could negatively impact your website.

The negative impacts I mentioned included slower website response time, potential for server downtime, and lower Google ranking if too many of your website neighbors involve porn, gambling, or E.D. drug websites.

However, the negative impact I personally worry...
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AT: 02/23/2015 07:58:56 AM   0 COMMENTS
Thursday, February 19, 2015

Bad Website Neighbors

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Bad Website Neighbors daily-golden-nugget-1194-65
For this edition of #ThrowbackThursday, I found a Daily Golden Nugget about Bad Neighbors that you can read here.

It was Nugget Number 149 back on February 17, 2011, four years ago this week!

On the internet, a Bad Neighbor is a Google penalized website that is hosted on the same IP address as your website. This happens when you are host...
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AT: 02/19/2015 07:22:22 AM   0 COMMENTS
Monday, February 02, 2015

Content Marketing Costs Will Change Based On The Target Need and Who Creates It

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Content Marketing Costs Will Change Based On The Target Need and Who Creates It daily-golden-nugget-1181-56
I'll be the first to admit the website content creation difficultly level is pretty high. Content includes infographics, photos, podcasts, PDFs, videos, testimonials, and, of course, the written word. It takes hours to prepare each of those types of content but the return on that time investment come in the form of several years of attracting customers throu...
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AT: 02/02/2015 09:53:20 AM   0 COMMENTS
Thursday, November 27, 2014

Reason Why Online Ad Costs Increase During the Holiday Season

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Reason Why Online Ad Costs Increase During the Holiday Season daily-golden-nugget-1134-45
It's the Thanksgiving Holiday in the United States. For many years, this day marked the official point on the calendar as the start of the holiday season in the US. Not too long ago, you wouldn't see a single Christmas Tree or holiday decorations in a store until the Friday morning after Thanksgiving. The Macy's Thanksgiving Day parade would march down the streets of New York and not a word about Christmas was mentioned until Santa Claus went by on that last float, giving us the go-ahea...
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AT: 11/27/2014 08:51:06 AM   0 COMMENTS
Tuesday, November 18, 2014

Google My Business: AdWords Express Reporting

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Google My Business: AdWords Express Reporting daily-golden-nugget-1127-81
In this edition of the Daily Golden Nugget, I'm going to review the latest AdWords Express functionality that you'll find within your Google My Business account. This is slightly different than the last time I explained it in this previous Nugget.

Today's Nugget is part of my ongoing series explaining the new features within the Google My Business dashboard that allows you to control all of your Google related business...
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AT: 11/18/2014 10:19:49 AM   0 COMMENTS
Friday, October 17, 2014

Fabri Fine Jewelry Website Review

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Fabri Fine Jewelry Website Review daily-golden-nugget-1105-71
Welcome to the Friday website review, where every week I randomly review the website of a local retail jewelry business somewhere in the US. The goal is to find something good, or bad, that we can all learn from and apply to our own business.

For this week's review, I'm heading over to Washington state and searching for "fine jewelry stores bellevue wa." When doing these searches, I always use the Google Chrome browser in incognito mode. This allows me to see non-personalized search results.

In case you don't know, Google trac...
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AT: 10/17/2014 11:32:58 AM   0 COMMENTS
Wednesday, September 17, 2014

Setting the Preferred Domain for Your Website

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Setting the Preferred Domain for Your Website daily-golden-nugget-1083-29
For today's Daily Nugget, I'm answering a direct question that came in from one of my readers. Did you know you can send me questions? Submit them through the contact form on the jWAG site, or send them to me through Google+ or Facebook.

The answer to this question is a little technical, but this brings together a few different topics.

Here's the question:
My nephew's been enjoying his SEO...
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AT: 09/17/2014 07:26:36 AM   0 COMMENTS
Thursday, August 07, 2014

Is Off-Site Blogging A Waste Of Money?

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Is Off-Site Blogging A Waste Of Money? 8117-daily-golden-nugget-1054
I'm a big believer in maintaining your blog as part of your website rather than setting up a separate blog on another website. Last year, I was able to present some data that explained why the ons...
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AT: 08/07/2014 10:51:24 AM   0 COMMENTS
Thursday, August 08, 2013

How To Tell if Your Website is Hacked

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How To Tell if Your Website is Hacked 2370-daily-golden-nugget-794Microsoft and their Windows PC software have long been the target of virus and trojan attacks. Computer hackers find security holes in the software and write the virus programs that spread so easily throughout the internet through email and hacked websites. Without antivirus software on your own computer, you will easily fall prey to even a novice hacker's first attempt at mayhem or phishing.

There are also hackers that exploit security holes in well known website softwares, especially WordPress. According to VIEW FULL GOLD NUGGET


AT: 08/08/2013 11:23:24 PM   0 COMMENTS
Tuesday, July 30, 2013

Using IP Addresses to Measure Offline Ad Response Rates

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Using IP Addresses to Measure Offline Ad Response Rates 5841-daily-golden-nugget-786I never set up a website or an online advertising campaign without attaching some type of tracking. Without tracking,you simply never know if you are wasting money on marketing or improving your business. With normal, everyday online marketing you can usually rely on Google Analytics to provide all the tracking data that you would need to measure results. However, there are times when Analytics simply fails to give you the answers you need.

In this Daily Golden Nugget I'm going to shar...
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AT: 07/30/2013 09:03:25 PM   0 COMMENTS
Wednesday, September 12, 2012

In-Store Events Might Be Press Worthy

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The next time you launch a contest or plan event for your jewelry store, you should consider issuing a press release as part of your announcement.

Most people think of press releases as a statement you send to your local newspaper in hopes that they will run a story on you. Although that might be true, in the digital world a press release is also a credible way to build links to your website.

Press releases have very specific formats for writing. You can find great beginner how-to guides on prweb.com under their "Learning" section. Make sure to review these before attempting to write a release for yourself. Of course if you have the money you should hire a press agent instead of doing this yourself.

Once you've composed your release, you should call all your local papers and find out their procedure for submitting...
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AT: 09/12/2012 03:03:44 AM   0 COMMENTS
Wednesday, April 25, 2012

100% of Blog Readers Could be Visiting Your Jewelry Site

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Since we seem to be on a roll with blogging topics, we'll continue today with another important blog discussion.

We frequently get asked what blogging software and blogging hosting service should be used to set up a jewelry store's website. There are obvious answers to that question, but they come with not so obvious consequences.

The apparent, obvious answer is to use a readily available blogging platform. According to TopTenReviews.com the top 5 blogging software platforms for 2012 (so far) are:
1. WordPress
2. Typepad
3. Squarespace
4. LiveJournal
5. Blogger


The popular blogging platforms amongst the jewelers we work with seem to be WordPress and Blogger. WordPress has a lot of features and can be used not only as a blog, but also to run the entire operations of your website. On the other han...
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AT: 04/25/2012 10:44:51 PM   0 COMMENTS
Friday, April 06, 2012

5 Ways to Attract Jewelry Buyers, 1 Easy Way to Lose Them

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Here's a regular routine for the online marketing process of your jewelry website, or brick and mortar jewelry store...

You share status updates on Facebook and hope to gain new fans. Maybe one day those fans will click over to your website to see the jewelry you sell.

You share on Google+ knowing that it will help influence the Google SERP. Maybe one day someone will actually search a phrase you posted on Google+ and click over to your website to see the jewelry you sell.

You create quippy remarks for a 140 character Tweet and flood your Twitter account. You hope that eventually someone will see your #jewelry or #engagement #ring hash tags and click over to your website to see the jewelry you sell.

You set up a WordPress blog and post regular entertainment news or monthly updates about birthstones. This pr...
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AT: 04/06/2012 10:50:50 PM   0 COMMENTS
Wednesday, February 22, 2012

Find Out Why WordPress Turned off a Jeweler's Blog

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Today we'd like to explain how we discovered the unfortunate waste of money one jeweler spent when they hired a SEO guy to build links by writing blog posts.

There's no need to look at your own account right now, but we'll begin our story with a quick trip into our Google Analytics account and click on the link for TRAFFIC SOURCES in the left margin. From there we expanded the Sources sub-section and selected Referrals.

On this Referrals page inside Google Analytics, we are able to see all the domain names on which people find your website, but more importantly, clicked to visit your website. It's typical to see facebook.com, jewelers.org, yellowpages.com, and maps.google.com among the popular referral domains.

If you've paid someone for "link building" services, you will see hundreds of random domain names in the r...
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AT: 02/22/2012 09:47:12 PM   0 COMMENTS
Thursday, September 08, 2011

Advantages of Getting a New Jewelry Website

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Yesterday we answered a question posed by one of our readers. She wanted to know the disadvantages or drawbacks of replacing her current jewelry website with a brand new one. We couldn't quite think of specific disadvantages so instead we wrote out 3 hurdles in the website redesign and programming process.

Today we'd like to give you 3 specific advantages to having your jewelry website redesigned and replaced. We could probably list 100 reasons, but we're simply going to pick the top 3 we feel are important today.

1.
With a new website comes a new design; at least we hope you will get a new design!

In the real world, we can each identify building architecture from different periods. Many of us can easily identify building and interior decorating styles from our own lifetime. Can you remember the late 1960's? ...
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AT: 09/08/2011 10:33:52 AM   0 COMMENTS
Wednesday, September 07, 2011

Disadvantages or Drawbacks of Getting a New Jewelry Website

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We received an interesting question recently from a well established jewelry store. They wanted to know the drawbacks or disadvantages of "getting a new website." We thought the question was interesting enough to answer as today's Daily Golden Nugget.

To answer this question, let's first assume you have had a website for at least 2 years, and you are thinking of getting a new one.

So what are the "disadvantages or drawbacks of getting a new jewelry website?"

Before we itemize a list we'd first like to say that we really don't see a disadvantage of making a new website that runs with current standards of technologies, website usability, and design that appeals to the current market. With that said, let's outline the hurdles you need to get over to make a new website.

1.
When replacing an old jewelry websit...
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AT: 09/07/2011 01:15:47 PM   0 COMMENTS
Friday, April 15, 2011

The WP Devil

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WordPress evolved from simple blog software into a very large open project that many programmers have contributed to. With it you can create article sites, membership sites, news sites, photo galleries, and even your own business website.

It's a great system, and it's very cheap to buy into.

However, there are major drawbacks to using WordPress. Here are a few:
1. Most WordPress websites look and function the same.
2. It's not free; you still need a hosting account.
3. It's not free; you will need to pay someone to set it up if you are non-website savvy.
4. It's not free; all the best features need to be paid for.
5. There's no guarantee that a WordPress website will be found by Google; standard SEO still applies.

Number 1 is one of our biggest gripes here at jWAG. We hear so many jewelry stores say ...
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AT: 04/15/2011 11:34:55 AM   0 COMMENTS
Thursday, April 07, 2011

It's In the Clouds

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One of the well known "no no's" of website search engine optimization is something called Keyword Stuffing.

Old search engines used to rank a website by the amount of times you had a phrase listed on the page. If you wanted to be listed for the old "right hand rings" you simply needed to use the phrase "right hand rings" on the page more times than your competitor.

The phrase "right hand rings" is difficult to say over and over, and that's why it's such a good example to today's Daily Golden Nugget, so let's continue with it.

The Diamond Promotion Service started using the phrase Right Hand Ring in 2005, so let's imagine it's 2005 and you are trying to sell to women that want to buy themselves an anytime gift. The common SEO strategy of that time was simply to bloat a web page with your target phrase more times tha...
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AT: 04/07/2011 02:00:59 PM   0 COMMENTS
Thursday, February 17, 2011

Watch Out For Bad Website Neighbors

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Google has a lot of built in protection for its users. Every search result page is filtered to provide a variety of answers whenever possible. Their system also tries to filter out websites that you might consider worthless.

Our own analysis has shown us that Google is constantly re-crawling jewelry websites. Some days, they download dozens or hundreds of pages per site, and other days they only look at 3 or 4 pages. Most of the time, they simply peek at a page to see if anything is different, and then they move on.

Google also monitors for hacked websites. Since they are crawling your website a few times a day, it's very likely that they would know your website is hacked before you do. We're not sure how quickly they take action, but we do know that if they discover a hacked website, they will attempt to block the sit...
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AT: 02/17/2011 12:48:18 PM   0 COMMENTS
Tuesday, February 15, 2011

Geo-Targeting Your Website with TLD and IP

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Since our team started in the jewelry industry, we've seen many jewelry stores attempt to sell online and fail miserably.

The cost involved with setting up and maintaining an eCommerce website is usually far greater than a retail jeweler realizes. The marketing is completely different than what needs to be done for the physical store, and the smallest mistake can mean a huge difference between slow building success followed by sudden overnight failure.

We've always recommended that local jewelers target their business to the internet users that are only local to the store. Trying to compete on a national basis is very difficult and requires a larger online advertising budget as well as a full time staff.

However, if you do decide to set up that eCommerce site, the first thing you need to do is figure out your domai...
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AT: 02/15/2011 01:56:29 PM   0 COMMENTS
Thursday, January 27, 2011

How Deep is Your Tree?

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How closely do you look at the address of the websites you visit?

Some websites are built with sloppy content management systems that have long strings of variables like this EXAMPLE 1:
www.Jewelrystore.com/page.html?id=25&code=1234&var=5

Some websites are built with more appealing website addresses like this EXAMPLE 2:
www.Jewelrystore.com/12345/67890/page.html

And some websites are built with fully readable website addresses like this EXAMPLE 3:
www.Jewelrystore.com/online-catalog/diamond-jewelry.html

It actually doesn't matter how your website addresses are structured. You could have a really long website address like this EXAMPLE 4:
www.Jewelrystore.com/jewelry-catalog/diamo...
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AT: 01/27/2011 01:40:41 PM   0 COMMENTS
Wednesday, December 29, 2010

SEO: Links Without nofollow

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In previous Daily Gold Nuggets, we've mentioned methods to get links from other businesses in your town or in neighboring towns. Building links to your site is very important and there is a huge variety of ways you can do so.

The important part to link building is making sure that the link to your website is not what we call a "nofollowed" link. A few years ago, the search engines came up with this "rel=nofollow" feature in order to prevent the huge comment spam that was building up on blog posts.

Many people were intentionally commenting on blog posts and including the link back to their website as a method of link building. The result was a huge amount of link spam and improper search results pages. The nofollow feature nullified and disqualified this type of spam and all those links, which quickly returned all search...
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AT: 12/29/2010 01:11:59 PM   0 COMMENTS
Tuesday, November 16, 2010

Google is a Copy Cat

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Competition is good; well, at least that's what some businessmen will say. Competition keeps companies honest because it prevents monopolies, and it also spurs innovation.

In June 2009, Microsoft re-branded its MSN search engine into the Bing search engine. This engine has some very nice features, but according to our tracking of jewelry websites, only 7.63% of search traffic comes from Bing, so we don't pay attention to it much.

Although, Facebook is inching closer to becoming a full-fledged search engine using Bing, so that minuscule 7.63 might increase. Again, we'll let you know if it does.

Bing has one really good SEO feature for reverse engineering your competition's website, and that's the IP Address lookup. You can put the IP address of any website into the Bing engine and find out all the other websites ho...
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AT: 11/16/2010 01:18:16 PM   0 COMMENTS
Tuesday, October 19, 2010

Tactics for writing blogs

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Are you aware of all the little nuances of Internet Marketing that could improve the conversion rates from your blog site to the main area of your site where you make money?

Internet Marketing is a learned skill. Even with many years of experience in traditional media marketing, you couldn't possibly know the how's and why's of Internet Marketing. We're giving you a few easy ones below.

By now, you should have an established blog set up. We hope you have it on your own website rather than a Blogger or WordPress account. Here are some tactics that you should be employing in each of your blog posts.

1. Your main headline needs to be the largest words on the page.
2. You should break up your blog entry into subsections with a sub-heading for each.
3. Headings and sub-headings should be in a Sans Serif font. Good ch...
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AT: 10/19/2010 11:22:43 AM   0 COMMENTS
Monday, October 04, 2010

Simple Reasons to Issue Press Releases

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Every once in a while, you should add something a little extra into your online marketing efforts. While everyone scrambles to figure out how to use Facebook and Twitter every day for immediate buzz, it's still very important to slowly establish your website as a local authority.

(Follow this link if you don't know what an authority website is: http://bit.ly/dmRMjY)

The next time you get a new line of exclusive jewelry in your store, or run an event, you should issue a press release. The press release has the event details as well as links back to your website. Once published, these press releases last forever, and so will the links.

A very popular paid press release house is PRWeb.com. If you have the money, use this professionally recognized a...
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AT: 10/04/2010 02:42:48 PM   0 COMMENTS
Friday, September 03, 2010

Get a real email address!

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Our last topic this week regarding domain names is actually about email addresses.

All too often, people will use free email systems for their email addresses. Google Mail, or Gmail, is very popular in the past year or so. Prior to that, Yahoo! was most popular, and of course AOL, Hotmail and a multitude of others are still around.

As the web becomes an important part of your business, email communications will become even more important (if they aren’t already). When you use an email address associated with your domain name, you increase the brand awareness with your customers, as well as establishing credibility.

There's a higher level of business credibility with using joe@jewelrystore.com instead of jewelrystore@gmail.com.

Free emails are, well, free. Your email savvy customers know this because most...
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AT: 09/03/2010 02:05:37 PM   0 COMMENTS
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