Every once in a while, you should add something a little extra into your online marketing efforts. While everyone scrambles to figure out how to use Facebook and Twitter every day for immediate buzz, it's still very important to slowly establish your website as a local authority.
(Follow this link if you don't know what an authority website is: http://bit.ly/dmRMjY)
The next time you get a new line of exclusive jewelry in your store, or run an event, you should issue a press release. The press release has the event details as well as links back to your website. Once published, these press releases last forever, and so will the links.
A very popular paid press release house is PRWeb.com. If you have the money, use this professionally recognized and reputable service.
There are also dozens of smaller, free press release websites. Once of the basic sites we use is PRlog.com.
Press Release writing is easy to learn. Keep in mind that mostly news outlets will filter through your releases. Other sources will capture and display the ad as well, like news feeds in browser toolbars, news feeds on cell phones, and web applications that display current local news side by side with emails you are reading.
You might also find your press release appearing in some daily jewelry trade newsletters. JCKOnline.com includes short stories or press releases all the time in their daily eNewsletter.
And finally, your local newspaper may even notice the release and call you for an extended interview that can turn into a lot of local publicity.
Even if you don't get the publicity, these press releases help build long standing online reputation, visibility, authority and links, rather than the limited single day visibility given by Facebook and Twitter.
It's easy and free through most new release websites.