An unknown error occurred:
Database file could not be found or opened

Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

How Deep is Your Tree?

How closely do you look at the address of the websites you visit?

Some websites are built with sloppy content management systems that have long strings of variables like this EXAMPLE 1:

Some websites are built with more appealing website addresses like this EXAMPLE 2:

And some websites are built with fully readable website addresses like this EXAMPLE 3:

It actually doesn't matter how your website addresses are structured. You could have a really long website address like this EXAMPLE 4:

Example 4 has the best SEO value of all the examples; the address is readable and even understandable by humans.

As your build the structure of your jewelry website, make sure you give some thought to this. The web page address (i.e. the URL) is one of the more important variables in your ranking, so be creative.

On the other hand, you also want to be careful if every directory you add also means you have to add another link level to your navigation.

Let's review Example 4 again to explain this further.

A BAD setup would be
Click #1 "Jewelry Catalog"
Click #2 "Diamonds"
Click #3 "Engagement Rings"
Click #4 "3 Stone Rings"

That would be 4 clicks deep from the home page.

Google typically will not spider deeper into your site past the 3rd level, so you need to do whatever it takes to link all pages only three clicks away from your home page.

But how to you solve this if your site has 4 levels or a frightening 9 levels?

Simple: create various landing pages and group (and link) topics or product catalog sub pages on those landing pages. Then link to the landing pages from your home page. Even though your regular navigation menus might still be many levels deep, the links you create on the landing pages will collapse the navigation tree of your site making the job of the search engines much easier.
AT: 01/27/2011 01:40:41 PM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on How Deep is Your Tree?

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
8 9 6 6 7 5 8 0
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry