An unknown error occurred:
DBError
db=/stand/base/analytics/t_user.db&AUTONUMBER=ID
Database file could not be found or opened

Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

In-Store Events Might Be Press Worthy

by
The next time you launch a contest or plan event for your jewelry store, you should consider issuing a press release as part of your announcement.

Most people think of press releases as a statement you send to your local newspaper in hopes that they will run a story on you. Although that might be true, in the digital world a press release is also a credible way to build links to your website.

Press releases have very specific formats for writing. You can find great beginner how-to guides on prweb.com under their "Learning" section. Make sure to review these before attempting to write a release for yourself. Of course if you have the money you should hire a press agent instead of doing this yourself.

Once you've composed your release, you should call all your local papers and find out their procedure for submitting it to them. Some will say they only accept newswire releases, and some may give you email addresses to send to. Go ahead and send it to them; the worst that can happen is they ignore you, but there's always a chance they will give you a call if your event is large enough or interesting enough.

For online distribution you could pay prweb.com to send your release out. They will charge you $89 for the basic service, but you should choose the $199 or higher plans.

For free release distribution you can start with these 3:
prlog.com
pressreleasenetwork.com
i-newswire.com

You can also search Google for "press release websites" to find other free services.

A few years ago press release submissions were very popular for website link building and search engine optimizations, and sometimes a press release would even appear on page one of search results. Google deflated much of their importance over the last year so you won't see press releases in the main search results much anymore, but that doesn't mean they are not still important.

Check out the press release directions on prweb.com and give this a try. It's worth the initial effort and worth a lot more if you do this every time you run a contest or store event.
AT: 09/12/2012 03:03:44 AM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


0 Comments on In-Store Events Might Be Press Worthy

Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
8 3 9 8 3 6 5 6
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry