In today's Practical SEO Guide, I will tell you about website "Blocked Resources," how to view this report in Google Search Console, and how Google alerts you when they find a blocked resource.
First, let me explain that a Blocked Resource is a page, script, or some file that Google cannot read because you are telling them not to read it; yet, that same page, script, or file is used on the public site.
There's a difference between your public site and your backend area that you use to manage your sit... VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'm going to cover a topic that's security related. I'll split it into a non-technical discussion at the beginning and then the technical stuff at the end. Website owners can read the non techie stuff and forward the rest to their web programmer.
The topic is the robots.txt file and meta robots tags.
Basic Explanation ...
Every website must have a robots.txt file in order for Google and Bing to read your website. You shou... VIEW FULL GOLD NUGGET
We've recently written a few Daily Golden Nuggets about social sharing, "Like" buttons and generally how to increase the traffic to your website through social sharing. But now we realize that some of the directions we gave you might be misunderstood, so let's clear them up.
Sharing a link to your website on Facebook, Twitter, Digg, Reddit, LinkedIn or any other social network will increase the number of visitors on your site. Not because the search engines found the shared link and use it for ranking, but simply because other random people saw and clicked on the link.
That's easy. Share a link = increase traffic from people clicking that shared link.
On the other hand, if you only want to spend time sharing links that help your search engine ranking then you have to be very specific with your sharing.
You can't pay for links without someone blowing a whistle and getting your website banned. There is always the potential to be reported by a stranger if you are asking to pay them for a quality link from their website to yours. Google provides an online form now for such reporting. Offenders will have their websites banned from the search engines.
You might also think that posting comments on other blogs, like Instore Magazine or JCKOnline.com, might be a good link building strategy. Unfortunately both of these sites, like all quality blog sites, will include the rel="nofollow" attribute in any links to your website. The rel="nofollow" feature nullifies any potential search traffic.
The best way to create links to your site is through blogging. However, we don't simply mean you should hire a blogging company to put a l... VIEW FULL GOLD NUGGET
Duplicate content is an issue for all websites and not just a situation where one website copies the information from another website.
In fact, more duplicate content issues come from your own website because of programming glitches that were not foreseen.
Duplicate content happens when information you have on one web page is the same as the information on another page. Of course, if you have a small site with only 10 pages to begin with, you might not be thinking there is a real problem for you.
Maybe there isn't.
However, any website that has any size product catalog might fall prey to duplicate content issues through a number of common issues.
One very common issue is a search box you might have on your site. Search boxes allow your users to search your site for words or jewelry. Want to find all t... VIEW FULL GOLD NUGGET
In previous Daily Gold Nuggets we've explained the need to add a lot of content to your website. Building websites with a lot of content is necessary for becoming an authority website.
However, according to Google it's not the size of the website alone that makes you an authority; it's actually the number of links you have coming to multiple pages of your website.
In practically the same breath that Google says "lots of inbound links build authority" they also say that "you have to write great content that people will want to link to."
Although it is possible to build a 1 page website and get thousands of links, it's probably not going to happen in the real world. In the real world we all have to build interesting websites that serve our customer needs and hope that people will eventually find and link to your page... VIEW FULL GOLD NUGGET
We expect a plethora of SEO experts to post wonderful articles today about how SEO changed over 2010 and what the future will hold for all of us. We're staying away from the predictions and simply following forward with basic SEO discussions.
Although, our discussions are not simply old SEO techniques regurgitated over and over again. We do spend a lot of time making sure what we are saying is still valid. We search through what the SEO experts are saying and we especially look for the guys that have the analytical data to prove what they're saying.
We never believe any SEO expert who makes a claim without evidence to back it up.
Once we find something interesting, we compare it to our own jewelry-specific measurements and determine if the same finding also holds true within the jewelry ind... VIEW FULL GOLD NUGGET
In previous Daily Gold Nuggets, we've mentioned methods to get links from other businesses in your town or in neighboring towns. Building links to your site is very important and there is a huge variety of ways you can do so.
The important part to link building is making sure that the link to your website is not what we call a "nofollowed" link. A few years ago, the search engines came up with this "rel=nofollow" feature in order to prevent the huge comment spam that was building up on blog posts.
Many people were intentionally commenting on blog posts and including the link back to their website as a method of link building. The result was a huge amount of link spam and improper search results pages. The nofollow feature nullified and disqualified this type of spam and all those links, which quickly returned all search... VIEW FULL GOLD NUGGET
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