What started as email spam years ago has turned into an ever-evolving monster of internet spam that permeates our emails, Google search results, automated telephone sales calls, and nonsense in our social media feeds. No matter how hard we try, marketing companies find new ways to put their message in front of us whenever we don't want it. This type of marketing is called interruption marketing, and it really has become an annoying interruption in everyday life as well.
It seems like once every year I come across another website using the Hibu service. Their corporate website says they are a leading provider of digital marketing to local businesses across the US, UK, and Spain. They say that they provide one-on-one service to unify digital marketing, website development, and SEO.
It all sounds good to the small business owner who is looking for an all-in-one online solution and doesn't have the time to learn or the money to hire the right people to do it. Hibu has... VIEW FULL GOLD NUGGET
In last week's Golden Nugget, I presented some interesting information showing the comparison of web page visible content to the hidden HTML code in the background. From that post, you could conclude that your website goal should be to fine tune your code to prevent too much hidden code, a problem that is known as "code bloat."
I'm digging a little deeper into this topic again today because of the emails, phone calls, a... VIEW FULL GOLD NUGGET
I'm taking a different approach in this week's website review. Normally, I look for poorly ranked websites and try to find reasons why they are not ranking well. When I started my search this week, I found a bunch of mediocre websites that were outranked by Yelp and YellowPages. All of the websites needed improvement. Oddly enough, the site I thought needed the most improvement, was outranking all of the others.
Today, I'll explore why that might be happening. First, I searched for "jewelers Healdsburg CA" and saw these resul... VIEW FULL GOLD NUGGET
For this week's website review, I went searching for "jewelers spokane wa" and had some trouble deciding on which site to review. There are several jewelers in Spokane to choose from with a wide range of websites from very old looking to very modern. The goal of this website review is to give ideas of how to improve a site and increase its ranking or improve its customer usability.
Pounder's Jewelry was the first website I found that could use improvement. The website address was VIEW FULL GOLD NUGGET
One of the marketing testing methods I use is to put myself out in the real world, away from my desk, to observe what an ad will look like when encountered out in the wild. Although I do test my digital marketing ads on different devices and browsers when sitting at my desk, it's difficult to get into the same headspace that a consumer would be in then viewing an ad or a website. This is my own interpretation of the proverbial "walk a mile in their shoes."
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.
With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.
This is the result I saw when searching for "jewelers tupelo ms" in Google:
Welcome to a somewhat unusual Friday review. Every Friday, I usually look for a website that's a bit of a fixer-upper and I suggest how to make it better. This week, as usual, I opened my Google Chrome browser in incognito mode and ran a search for "jewelry stores in Cairo GA."
There are certain search phrases that trigger specific search results formats, and normally when you search for a "jewelers in _____" or "jewelry stores in ____" Google activates the local results version of the SERP, but today it didn't.
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:
Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.
I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe... VIEW FULL GOLD NUGGET
The axiom of search engine optimization is that your website will only rank for words that search engines can find on your website. If you learn nothing else about search engine optimization you must learn that one point. If you have learned that already; good, you don't have to read today, but before you go consider that many people aware of that axiom are still not applying.
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I look for candidate websites that are not ranking very well in Google search results and dissect them to figure out why they are ranking poorly.
This week, I searched for "jewelry stores Florence, SC" to find that poorly ranked site. I found an interesting situation with the store Fisher Jewelers & Silversmiths that I'll investigate today. I first noticed the AGS listing for the store shown here:
Since the beginning of Google time, their search results page has been formatted as a two column layout. The wider left column showed the organic results and the thinner right column had the paid AdWords ads. Eventually, Google started including paid ads above and below the right column organic results.
There's a trending website design idea that has its place, but that place is certainly not on your home page. Today, I'll explain what this website design trend is, what's good and bad about it, and how to use it.
Social media websites have changed the way we interact with website. Before Facebook, Twitter, and Pinterest, everyone thought that the internet was made up of individual web pages. But social networks g... VIEW FULL GOLD NUGGET
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week I seek out a website that needs some help, and I make improvement suggestions. Most of the time, I simply do a random Google search for a jewelry store, sometimes I come across a store randomly during work, and sometimes one of my friends sends me a website that perplexes them.
Welcome to #ThrowbackThursday edition of the Daily Golden Nugget. As I looked back over my recent data, I realized I haven't analyzed the top performing search engines for quite a long time. The last time I reported the top search engines results was back in May 2014.
I've collected a lot of data since then, and now I can even report on the differences between desktop and mobile search engine usage.
It's time for this week's Throwback Thursday Daily Golden Nugget. I'm jumping back to March 2011 to my discussion of Older, Wiser, Faster Indexed Websites to specifically revisit the difference between new websites and old websites, and how Google indexes them.
People don't race to shop at your store as soon as you build a new website. Before that can happen, Google needs t... VIEW FULL GOLD NUGGET
This is the Friday website review where I do a Google search for an independent retail jeweler in a random town, then review their website.
This week, I'm starting my search with the phrase "jewelry stores in grand fork nd." Every week that I do this, I try to give you my first impressions of every website as I work through it. Just looking at the results given below, I have a feeling this week's review is going to be quite... nasty. Hold on to your seats gang and let's jump in...<... VIEW FULL GOLD NUGGET
In today's Practical SEO Guide, I will tell you about website "Blocked Resources," how to view this report in Google Search Console, and how Google alerts you when they find a blocked resource.
First, let me explain that a Blocked Resource is a page, script, or some file that Google cannot read because you are telling them not to read it; yet, that same page, script, or file is used on the public site.
There's a difference between your public site and your backend area that you use to manage your sit... VIEW FULL GOLD NUGGET
It's officially been one month since Google Mobilegeddon on April 21, 2015. I've been eagerly following the blogs and new channels of several companies that are tracking the results, and they all seem mixed.
Google started showing mobile friendly websites in search results earlier than April 21st. Reports from Search Engine Land stated that the mobilegeddon rollout seemed to be slo... VIEW FULL GOLD NUGGET
Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.
Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET
No matter your field of study, you have more opportunity to uncover something interesting when you have more data to analyze.
Google Has Mega Data
Google thrives on data, but they also spend an exorbitant amount of time trying to figure out how to read a website and decipher what they find on every site. Websites are nothing more than large text files until you build an understanding of how the words relate tog... VIEW FULL GOLD NUGGET
Search engine optimization was once a game of pure guesswork. SEO specialists would simply watch their own efforts of what worked and what didn't work, then simply follow the same steps over and over again.
Companies like MOZ.com and SearchEngineLand.com have communities of users always trying to figure out which supposed SEO techniques work, and which don't. Search Engine Land even published their of VIEW FULL GOLD NUGGET
Every year for the last 5 years, many website programmers and marketing guys have tried to say "this is the year mobile websites will take over," but we've all been wrong. I was so wrong when I said 2010 would be the year of the mobile website; back then, it was just the year of the mobile website hype.
Mobile marketing and mobile websites had to go through a few stages of evolution to get to where we are as of today. As smartphones really started... VIEW FULL GOLD NUGGET
The word "organic" is used to indicate something happening naturally in its environment, without outside influence that is deemed to be artificial or controlled. A quick look at the organic page on Wikipedia and you'll see that there are 28 different phrases for organic used in the English language.
All of the phrases refer to some type of natural growth or living thing that is grown according to certain standards. Orga... VIEW FULL GOLD NUGGET
Welcome to the Friday jewelry website review where I randomly select and review the website of a retail jeweler. The goal is to dissect their online accounts to see how they might be ranking highly, and what they might be doing right, or wrong, with their online identity.
It astounds me that people still offer first place Google ranking service. Every day I still receive at least one spam email which offers me to get first place ranking on Google if I hire them to improve the SEO of any of the domain names I manage.
I started writing these Daily Golden Nuggets more than four years ago and even before then, Google posted warnings saying how first place ranking could not be achieved by simply hiring someone. Their warning is VIEW FULL GOLD NUGGET
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.
Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif... VIEW FULL GOLD NUGGET
Throughout 2014, Google made several advancements in their search engine and gave us some new reports in Google Webmaster Tools to see the results of those advancements.
Specifically, from within Webmaster Tools you can easily see when your website appeared in web search results, images search results, and mobile search results. During the first quarter of 2014, I started noticing retail jewelry websites appearing in image results more than ever before, and the Webmaster Tools ... VIEW FULL GOLD NUGGET
As I mentioned in yesterday's Nugget, you can't use brute force SEO procedures to get your website ranked any more. This means you can't pay someone to set up a lot of inbound links to your site, and you can't set up several pages which overuse specific word phrases so you can rank for them.
As of today, the recommended strategy by Google is to create content and post it as blogs to your website an... VIEW FULL GOLD NUGGET
Your website's contact form is both a blessing and a curse. It's a blessing because you can protect yourself from unwanted mass email spam by hiding your email address, but it's a curse because you still get unsolicited offers of all kinds.
The typical unsolicited emails can come from random jewelry vendors, especially those trying to offer you a new source for diamonds and gemstones. You'll also get a lot of unsolicited emails from people offering you different online marketing services.
If you ever get into a conversation with a search engine optimization professional (aka SEO), they usually bring up the topic of how Google ranks your website and that there are "more than 200 different signals" that Google uses for their ranking algorithm. It's Google's standard message that they are using more than 200 signals, but they've been saying the same thing for more than 10 years now.
Surly they must be using more than 200 signals now, but they'll never admit it.
For today's Daily Nugget, I'm answering a direct question that came in from one of my readers. Did you know you can send me questions? Submit them through the contact form on the jWAG site, or send them to me through Google+ or Facebook.
The answer to this question is a little technical, but this brings together a few different topics.
In its simplest terms, search engine optimization is the process of doing something for your website that will help it to rank higher in search engines. Google maintains its dominance over the entire search engine industry because it keeps its users happy.
Users... Those are the everyday people of this world, like you and me, who keep returning to Google because it offers the best search results no matter which device you use. Google pays attention to what we all look for, how we use ... VIEW FULL GOLD NUGGET
The day has finally come when you've decided to upgrade your website to the latest and greatest content management system and website design. It's a big decision to make that leap considering how much time it will take and the cost to do it. It might be months before the new site is live.
You're going to have a lot of things to worry about during the process of setting up the new site. Difficult design issues, photography concerns, ... VIEW FULL GOLD NUGGET
Every online marketing company has their own version of reports. It's one of the requirements of any marketing or SEO service. You, as the website owner, want to know what they are doing and what you are paying for.
Some agencies provide their own really nice looking reports with charts and graphs, while others provide lists of pages and keywords with percentage increases and decreases. On many occasions I've found that agencies created reports using reporting software that t... VIEW FULL GOLD NUGGET
Google was founded on mathematical equation of how many web pages are linking to any other web page on the internet. The value calculated by this equation is known as PageRank, named after Larry Page, one of the founders of Google.
For many years the ranking of your website was clearly measured by the number of pages linking to you, but also the PageRank of those pages linking. PageRank is measured on a scale of Zero to Ten, 0 given to brand new web pages and 10 given only to pages that have billions of links. Everyone starts out at a P... VIEW FULL GOLD NUGGET
It's Memorial Day in the United States, which means all our subscribers there are probably watching a parade, sitting out next to their pools, on the beach, or having a back yard barbecue.
It's not supposed to be a work day, so let's keep this Daily Nugget brief.
Sitemap pages were very common back in the early days of the web because none of us really knew anything about navigation menus or buttons. If you wanted to get from one page to another on a site you simply looked at the sitemap page.
All pages of a website used to be listed on sitemap pages; of course, that was back when a large website was 20 pages. Today you can click through 20 pages of a site faster than counting to ten.
In the early 2000's, the sitemap page seemed to fall out of usefulness. But then as SEO strategies matured, we all realized... VIEW FULL GOLD NUGGET
Today is in important day for us, and we're not talking about the Royal Wedding either.
This is Daily Golden Nugget #200
In honor of this milestone, we're going to talk about that old limitation of the number of links on a single web page. The limitation used to be 100 links on any given page.
Once upon a time, Google stated that having more than 100 links on a single web page was a bad idea. Their limitation was created simply because they could not handle more than that.
As time passed, many of us SEO professionals analyzed other good reasons to keep to that limitation, namely to control the flow of PageRank on your website. PageRank is one of the factors that help you rank higher in Google. If you can collect a lot of PageRank for your website you could rank higher.
Link building is a difficult part of search engine optimization. It's better to have a real person creating links on other websites than to buy a software program to spin links for you, but it takes a lot of time.
A well-placed link will bring a lot of valuable Google PageRank, and increase your SERP ranking.
But what if your goal is to increase visitor traffic in addition to PageRank?
A good answer to that is simply to get social. Share links on social networks like Digg, Stumble Upon, Reddit, Twitter and of course Facebook. Is your favorite not listed here? No problem, go ahead and use it anyway.
The goal to social sharing on these websites is to attract new people to your website. In this process, it's a numbers game; more shared links means more people see those links and potentially click. People who... VIEW FULL GOLD NUGGET
You can't pay for links without someone blowing a whistle and getting your website banned. There is always the potential to be reported by a stranger if you are asking to pay them for a quality link from their website to yours. Google provides an online form now for such reporting. Offenders will have their websites banned from the search engines.
You might also think that posting comments on other blogs, like Instore Magazine or JCKOnline.com, might be a good link building strategy. Unfortunately both of these sites, like all quality blog sites, will include the rel="nofollow" attribute in any links to your website. The rel="nofollow" feature nullifies any potential search traffic.
The best way to create links to your site is through blogging. However, we don't simply mean you should hire a blogging company to put a l... VIEW FULL GOLD NUGGET
Occasionally, someone will ask you to link your website to theirs. Typically, you will get an email request from someone saying they will pay you to put a link on your website, or they simply might ask for a link in exchange for linking to you.
Usually, these types of requests are bad for your business and they should be ignored. But, if you entertain the request, you should first make sure their website is not a spam or black hat website.
Here's how you check: 1. Visit their website and review the PageRank value on the Google Toolbar. It needs to be at least a PR1. 2. Read through their website. If you don't like the look of the site or what they are saying, odds are Google does not like them either. 3. Search Google for "site:domain.com" without the quotes. You will get the "Your search did not match any docu... VIEW FULL GOLD NUGGET
We expect a plethora of SEO experts to post wonderful articles today about how SEO changed over 2010 and what the future will hold for all of us. We're staying away from the predictions and simply following forward with basic SEO discussions.
Although, our discussions are not simply old SEO techniques regurgitated over and over again. We do spend a lot of time making sure what we are saying is still valid. We search through what the SEO experts are saying and we especially look for the guys that have the analytical data to prove what they're saying.
We never believe any SEO expert who makes a claim without evidence to back it up.
Once we find something interesting, we compare it to our own jewelry-specific measurements and determine if the same finding also holds true within the jewelry ind... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry