Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Google PageRank is Fading Out

Google PageRank is Fading Out 6899-daily-golden-nugget-671Google was founded on mathematical equation of how many web pages are linking to any other web page on the internet. The value calculated by this equation is known as PageRank, named after Larry Page, one of the founders of Google.

For many years the ranking of your website was clearly measured by the number of pages linking to you, but also the PageRank of those pages linking. PageRank is measured on a scale of Zero to Ten, 0 given to brand new web pages and 10 given only to pages that have billions of links. Everyone starts out at a PageRank of 0, but only a handful of web pages every reach the 9 or 10 level.

Up until about 2011, the PageRank of your website was used as a major ranking factor in the Google search results. You would have higher ranking if other sites with high PageRank linked to you. As of this writing, many SEO companies that engage in black hat tactics still tout the importance of Google's PageRank.

Sometime in 2011, Google started to rethink their approach to web spam and link building; at that point they stopped talking about PageRank in their seminars and training videos. It was at this point when PageRank turned into a minor ranking factor for website.

Soon after Google stopped mentioning it most search engine optimization professionals also stopped mentioning it. Looking over my own graph of Daily Golden Nuggets I see that in 2012 I also only mentioned PageRank in a historical context. Although Google never says exactly what's important and what not important for high organic ranking, you can get a good understanding of how SEO works simply by paying attention to what they talk about, and what they don't talk about.

I'm bringing the topic of PageRank up today because it was mentioned in a recent GoogleWebmasterHelp video. I've included the video below. In the video Matt Cutts explains that the usefulness of PageRank is fading but people still like to look at the number.

My bottom line Nugget for today is to tell you that you need to be wary of search engine optimization professionals that sell you SEO services based on increasing your PageRank, and getting you links from website with high PageRank. Those SEO firms are either scamming you or they are not keeping up on new trends.

Either way, chasing after PageRank for your website is a SEO practice that should be considered "archaic" in the internet timeline.

AT: 02/18/2013 04:08:27 PM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on Google PageRank is Fading Out

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
4 9 7 8 7 6 8 2
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry