Over the next 4 months, you'll have several opportunities for social media and email marketing campaigns that can be associated with special calendar events.

A quick look at my own wall calendar and I see these jumping out at me as important US dates that can tie into your marketing campaigns:

September 7, 2014: Grandparents Day
October 13, 2014: Columbus Day
October 31, 2014: Halloween
November 2, 2014: Daylight Savings Time Ends
November 11, 2014: Veterans' D...
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As mentioned a few days ago, American Express is trying to popularize Saturday, November 26, 2011 as the day when people should go out and buy local, not online, and not from big brand stores. This is the 2nd year in a row they are promoting it and they call it "Small Business Saturday."

Those looking to support their local community will visit the stores they already know about. Other shoppers might make an extra effort to read their local newspaper or direct mail circulars and ValPak, Money Mailer, or similar ad mailers.

Smartphones are everywhere and we are already inside the mobile age. Mobile websites are a thing of "today" not "tomorrow." However, if you don't have one yet there are still many things you can do to beef up the chances of being found on Small Business Saturday.

The first thing you need to do i...
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