In this edition of the Daily Golden Nugget, I'm reviewing another section of the seminar I presented on July 27, 2014 at the JA NY show. This segment is about paying for traffic on Facebook; should you be doing that?
Paying for online advertising always has a right way and a wrong way. Typically the wrong way is seriously wrong and it's a complete waste of money. Most businesses, not just retail jewelers, are advertising on Facebook wrong.
Once upon a time, any business could set up a Facebook b...
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Online marketing is a struggle for almost everyone. No one is sure what will work and what will not. Different experts have conflicting ideas on how you should spend your online advertising money, yet no one seems willing to provide meaningful reports that are easy to understand.
Email platforms like Constant Contact, iContact, and MailChimp have their own methods for measuring open rates, bounce rates, and click rates. But is that information really he...
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Regardless of whether your sales were up or down for the 2012 holiday season, you should still evaluate what part of your marketing plan worked and what failed.
To help you with your evaluation, I'm going to review how you can measure the reality of your social marketing efforts from Facebook.
I'm going to explain a few Google searches below. For your own best test results with these searches you should use the Google Chrome web browser in "incognito" mode. If ...
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It's still happening on Facebook. I need to revisit a topic that has long been a point of contention and confusion for many business owners: Personal Profiles vs. Business Pages
We as everyday average users of Facebook have a personal profile through which we all can keep in touch with family, friends, or even customers. Through the last few years we've seen several privacy disputes with how Facebook manages who sees the information that we share. Thanks to the competition crea...
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Facebook has built-in analytics called Insights. If you are an Admin, from the top of your Page you can see the basic Insights chart showing purple dots for each of your posts, a green line for the number of people talking about your Page, and a blue line that shows the reach of the post.
Typically it's the reach that people look at to measure the effectiveness of their posts. "Reach" represents the number of times your Page has somehow appeared to other people on Facebook. In the simplest terms, those appearances could have been in the Ticker on the top right of your feed page and in the list of Stories shown on your feed page.
In a more abstract measurement, the number of people you actually reach is also measured by the people who Liked and Shared your post through friends of friends and fans; then the number of frien...
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